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Transitions® GEN™ Wins 2025 Product of the Year in Health & Wellness Category

Product Of the Year_2025 Canada

Transitions Optical Canada announces that Transitions® GEN™ has been voted 2025 Product of the Year in the Health & Wellness category, following a survey of 4,000 Canadian consumers conducted by Kantar, a global leader in consumer research.

This prestigious national recognition highlights Canadian consumers’ high regard for Transitions® GEN™, the most advanced generation of Transitions® lenses. With cutting-edge technology, these lenses offer:                                                                                                     

  • Ultra-fast activation and fade back
  • A fully clear appearance indoors
  • 100% UVA and UVB protection
  • Blue-violet light filtering indoors and outdoors
  • A vibrant selection of eight exclusive colours

These innovative features provide benefits unmatched by clear lenses, opening new opportunities for eyecare professionals to engage with patients and offer a unique combination of Transitions® colours and frames in their clinics.

“This award is a testament to the trust Canadian consumers place in Transitions® lenses for delivering superior vision care and innovation,” said Arnaud Rajchenbach, Marketing and Sales Manager, Transitions Optical in Canada. “We’re proud to provide eyecare professionals with the latest generation of light responsive lenses, empowering them to enhance patient experiences with award-winning products.”

Empowering Eyecare Professionals

Eyecare professionals can leverage this achievement to:

  • Engage patients by showcasing the award-winning innovation of Transitions® GEN ™ lenses.
  • Reassure hesitant patients by highlighting the proven benefits of light responsive lenses.
  • Promote their practice as offering the latest advancements in vision care technology.

To further amplify this recognition, professionals are encouraged to use the new Transitions® GEN ™ visuals that have been updated with the logo for Product of the Year.

Use the Logo to Activate Your Social Media!

Download the new Transitions® GEN STM visuals HERE. They have been updated with the logo for Product of the Year in the Health & Wellness category.

Next… We’re working to make even more of a splash with Canadian consumers and educate them about Transitions® lenses via our Transitions.com website, but also with new tools and activations. Stay tuned to our newsletters and optical media coverage for future updates.

*Winner in the Health & Wellness category. Kantar survey of 4,000 people.

1-See the consumer brochure to get all the disclaimers

This article is sponsored by Transitions Optical.

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Rolf Wins CSE Award 2025

Rolf CSE Award winner at Mido 2025

Austrian eyewear manufacturer Rolf received a prestigious award: the company has been honoured with the renowned CSE (Certified Sustainable Eyewear) Award for the second time in a row.

With this success, Rolf is once again setting new standards in terms of sustainability and innovation. The CSE Award honours brands that demonstrate outstanding achievements in the areas of environmental friendliness, social responsibility and innovative materials.

Rolf’s bean eyewear from the Substance Collection meets these requirements in many respects. Made from bio-based materials and produced using 3D printing, they combine sustainability with long-lasting quality. Thanks to the innovative, patented joint design, they not only offer a resource-saving structure, but also exceptional stability – for glasses that last a long time and can be recycled or repaired at the end of their life cycle.

The awarded model impressed the jury and won in the Frames Europe category for “the innovative production process based on 3D-printing with biogenic material and the extreme simplicity of disassembling the glasses for component replacement or recycling at the end of life.”

member is seen on stage after receiving the CSE Award in the category "Frames Europe" with the product "Rolf" during MIDO 2025 Eyewear Show at Rho Fieramilano on February 08, 2025 in Milan, Italy.
Rolf.produktions (Austria) member is seen on stage after receiving the CSE Award in the category “Frames Europe” with the product “Rolf” during MIDO 2025 Eyewear Show at Rho Fieramilano on February 8, 2025 in Milan, Italy. (Photo by Tullio M. Puglia/Getty Images for Mido)

Source: Homepage CSE Award

Click HERE for the press release.

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Phase 1 Study Finds Bone Marrow Stem Cells Safe as Potential Treatment for Retinitis Pigmentosa

Fighting Blindness Canada

A team of researchers at University of California Davis has published the results of a Phase 1 clinical trial testing stem cells therapy for retinitis pigmentosa (RP). The study which involved seven participants found that intravitreal injection of the cells was safe and all, but one participant had either stable or improved best corrected visual acuity (BCVA) six months after treatment.

There are two main types of stem cell therapy currently being developed for treatment of retinal degeneration, including for inherited retinal diseases like RP, Stargardts and Usher syndrome as well as age-related macular degeneration.

Restorative cell therapy tries to replace damaged cells (like photoreceptors) with new cells grown from stem cells. This type of cell therapy could be useful for individuals with advanced vision loss.

The UC David team is developing a second type of cell therapy is called neuroprotective therapy which takes advantage of the fact that stem cells secrete growth and survival factors that can help other cells survive. This study was promising but needs to be tested
in larger Phase 2/3 clinical trials to assure safety and efficacy.

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Ray-Ban Meta Super Bowl Commercial

Ray-Ban TRIO_Chris Hemsworth_Kris Jenner_Chris Pratt

Ray-Ban Meta has teamed up with Chris Hemsworth, Chris Pratt and Kris Jenner to bring AI glasses from Ray-Ban Meta to center stage of the Big Game on Sunday, February 9th, airing two creative ad spots. Directed by Matthew Vaughn, the campaign blends high-energy humor and cinematic flair to showcase the seamless fusion of iconic Ray-Ban style with cutting-edge AI.

The star-studded cast features Chris Hemsworth, Chris Pratt, and Kris Jenner all wearing Ray-Ban Meta glasses, bringing a cheeky twist to high art and tech-savvy antics. The ad takes place in a high-end, museum-like environment filled with eccentric paintings, sculptures and furniture. As Pratt and Hemsworth explore the unconventional art collection, their curiosity grows — as does the risk of getting caught for being way out of their element.

Ray-Ban Meta’s AI-powered glasses combine iconic style and cutting-edge technology that let people stay present and connected to who and what they care about most.

View video:

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WCO Unveils Theme for 2025 World Optometry Week Celebration March 17-23

World Council of Optometry

The World Council of Optometry (WCO) announces the theme for World Optometry Week 2025: Eyes to the Future: Optometry Improving Global Wellness. WCO’s World Optometry Week 2025 celebration will begin on Monday, March 17, and conclude with World Optometry Day on Sunday, March 23. This annual observance highlights optometry’s critical role in global health and wellness and the contribution of optometrists worldwide to increasing access to eye health care as a human right. With this year’s theme, WCO aims to emphasize optometry’s far-reaching impact and its vital role in shaping the future of eye care worldwide.

Optometry’s Global Impact

Optometry is far more than just vision correction; it is a key pillar in global healthcare, contributing to overall wellness, disease prevention, and the diagnosis of health conditions that affect more than just the eyes. When incorporated into health systems, optometry can act as an entry point for detecting a range of health issues. WCO is proud of the ongoing efforts by optometrists who continue to break down barriers to care by expanding access, educating patients, and advocating for better integration of eye care into health systems worldwide. 

“As an optometrist and the President of WCO, I am proud to see how the care we offer our patients helps lead to increased awareness of health issues, more involvement in prevention of vision and overall health problems, along with early diagnosis, quality eyecare and integration of vision and eye health as a part of universal health care. We know that visual impairment can negatively affect our patients, so we need to collectively work with the health care team to ensure the best outcomes possible.”

Dr. Sandra Block, president, WCO  

Optometry’s Future in Global Eye Care

As we look to the future, optometry’s role in global healthcare is more important than ever. The growing global population, coupled with an aging demographic and increasing urbanization, presents significant challenges for healthcare systems, particularly in delivering sustainable eye care. Optometry is uniquely positioned to lead the way in preparing for these challenges by expanding its role as a primary eyecare provider within collaborative care models.

Optometrists’ education and training continue to evolve, empowering professionals with the skills to address not just vision correction but also to investigate, monitor, and treat a wide range of eye diseases. Launched March 2024, the WCO Competency Framework for Optometry highlights the competencies required for optometry to participate most effectively in the international eye care agenda. This expanded scope is crucial in meeting the growing demand for eye care, especially in areas with limited access to eye care in community or hospital settings. By integrating optometrists into healthcare teams, countries can better prevent and treat eye diseases and address the needs of their populations.

Looking ahead, WCO calls on optometrists, healthcare leaders, and policymakers worldwide to ensure that eye care remains a priority of the global health agenda. As optometry continues to evolve, it will play a key role in shaping health systems and promoting overall wellness. Through collaboration, innovation, and continued education, the global optometry community is preparing for the future, ensuring that the eyes of tomorrow are in capable hands.

Join us in celebrating World Optometry Week 2025 with the theme “Eyes to the Future: Optometry Improving Global Wellness” and be part of a movement that is shaping the future of eye care around the world. We invite optometrists worldwide to use our multi-lingual World Optometry Week Social Media Resources to support your advocacy efforts for World Optometry Week and World Optometry Day. Additional assets will be added in the coming weeks.

Let WCO know how your organization is celebrating World Optometry Day and World Optometry Week 2025 at communications@worldoptometry.org.

Click HERE for the press release.

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