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Vision Expo 2026 Launches “Call for NEW” to Spotlight Industry Innovation

Vision Expo 2026, co-owned by RX and The Vision Council, has introduced Call for NEW, a new initiative created to highlight the most anticipated...

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The Vision Council Opposes Expanded Tariffs on Optical Products and Equipment

The Vision Council, representing manufacturers, suppliers, and retailers across the optical industry, has submitted formal comments to the US...

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The Vision Council Report Shows Rising Awareness of Smart Eyewear

The Vision Council has released its latest consumer research, Focused inSights 2025: Smart Eyewear, which highlights the evolving awareness and...

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The Vision Council Releases New Report on Myopia Treatment Trends

The Vision Council has released a new two-part research report, Focused inSights 2025: Myopia Management, offering a combined global and US...

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The Vision Council Releases New Research Spotlighting Optical Market Trends for Second Quarter of 2025

The Vision Council released new market data and analysis reporting on the performance of the $174 billion optical industry for the second quarter of...

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