fbpx

COS Announces Addition of Third Sales Force

Beginning January, two reps in Ontario, Deborah Cheron in the East and Matthew Bragg in the West, will take over the inface and ZEN lines. This will be followed by a new rep in Quebec and expected to expand soon to other parts of Canada.

For the past two years, COS has been studying the market. The internet, big box chains, pressure from the big frame and lens vendors have all contributed to destabilize the space of the independent ECP.

COS has created a portfolio of brands, starting from Silhouette to their house brand, Fitson&you, together with a first class finishing lab and real customer service, and in 2016, they will be adding more brands. With three separate sales forces, each will be able to focus on the strengths of the brands that they carry and encourage you to work each brand to the maximum.

Featured Posts

Vision Expo new logo

Vision Expo 2026 Launches “Call for NEW” to Spotlight Industry Innovation

Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.

Learn More
EssilorLuxottica

EssilorLuxottica Joins Forces with Fondazione Chips-IT to Accelerate the Future of Smart Eyewear

EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.

Read more
JF Rey Collection Femme Dec 2025

J.F. Rey Unveils New Women’s Collection Showcasing Exceptional Craftsmanship and Mastery of Colour

J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.

Read more
Opti Munich 2026 logo

opti 2026 Unveils TOMORROW VISION and opti SPHEARE: New Platforms for Contact Lens Innovation and Hearing Care

opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.

Read more
Essilor Stellest 2.0 lenses

EssilorLuxottica Introduces Essilor® Stellest® 2.0 Lenses to Canada, Advancing Childhood Myopia Management

EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.

Read more
Vision Expo new logo

Vision Expo 2026 Launches “Call for NEW” to Spotlight Industry Innovation

Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.

Learn More
EssilorLuxottica

EssilorLuxottica Joins Forces with Fondazione Chips-IT to Accelerate the Future of Smart Eyewear

EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.

Read More
JF Rey Collection Femme Dec 2025

J.F. Rey Unveils New Women’s Collection Showcasing Exceptional Craftsmanship and Mastery of Colour

J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.

Read More
Opti Munich 2026 logo

opti 2026 Unveils TOMORROW VISION and opti SPHEARE: New Platforms for Contact Lens Innovation and Hearing Care

opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.

Read More
Essilor Stellest 2.0 lenses

EssilorLuxottica Introduces Essilor® Stellest® 2.0 Lenses to Canada, Advancing Childhood Myopia Management

EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.

Read More
Vision Expo new logo

Vision Expo 2026 Launches “Call for NEW” to Spotlight Industry Innovation

Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.

Learn More
EssilorLuxottica

EssilorLuxottica Joins Forces with Fondazione Chips-IT to Accelerate the Future of Smart Eyewear

EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.

Read more
JF Rey Collection Femme Dec 2025

J.F. Rey Unveils New Women’s Collection Showcasing Exceptional Craftsmanship and Mastery of Colour

J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.

Read more
Opti Munich 2026 logo

opti 2026 Unveils TOMORROW VISION and opti SPHEARE: New Platforms for Contact Lens Innovation and Hearing Care

opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.

Read more
Essilor Stellest 2.0 lenses

EssilorLuxottica Introduces Essilor® Stellest® 2.0 Lenses to Canada, Advancing Childhood Myopia Management

EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.

Read more
Vision Expo new logo

Vision Expo 2026 Launches “Call for NEW” to Spotlight Industry Innovation

Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.

Learn More
EssilorLuxottica

EssilorLuxottica Joins Forces with Fondazione Chips-IT to Accelerate the Future of Smart Eyewear

EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.

Read more
JF Rey Collection Femme Dec 2025

J.F. Rey Unveils New Women’s Collection Showcasing Exceptional Craftsmanship and Mastery of Colour

J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.

Read more
Opti Munich 2026 logo

opti 2026 Unveils TOMORROW VISION and opti SPHEARE: New Platforms for Contact Lens Innovation and Hearing Care

opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.

Read more
Essilor Stellest 2.0 lenses

EssilorLuxottica Introduces Essilor® Stellest® 2.0 Lenses to Canada, Advancing Childhood Myopia Management

EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.

Read more