Eyezen Lenses Voted Product of the Year by Consumers
Wednesday, April 6 2016 | 00 h 00 min | News, Press Release
SAINT-LAURENT, QC – Within the framework of the Product of the Year Canada program from Rogers Publishing Limited, Eyezen lenses were voted Product of the Year in the eye care category by Canadian consumers.
Product of the Year Canada in the Eye Care Category
Eyezen lenses, like all products entered into Product of the Year Canada™, were tested and reviewed by an expert jury panel made up of product experts, academics and media personalities who chose the finalists. The selected products were then presented to consumer respondents and rated on four distinct variables: Product Satisfaction, Product Innovation, Product Appeal and Intent to Purchase. From this group of finalists, 36 Canadian winners were chosen. The one thing they all have in common? Innovation!
Eyezen™, Dedicated Lenses for Connected Lives
To address emerging vision issues linked to connected lives and prevent damage to the eyes, Essilor has created the Eyezen™ range, featuring 2 new technologies: Eyezen™ Focus and Light scan™. Thanks to Eyezen™ Focus, vision correction is specifically adapted to new reading distances corresponding to each digital device, including ultra near vision: the average reading distance for a smartphone is 33 cm. Eyezen™ lenses provide a new solution to support eye accommodation, especially when switching from one type of a screen to another. Combined with Crizal® Prevencia® and Light scan™ – the selective blue light filtering technology-, Eyezen™ lenses also protect the eyes from the harmful effects of blue-violet light.
Click HERE to read full press release.
Photo: Ms. Nathalie Boisvert, Product Marketing Manager Transitions, SV & Materials, at the Product of the Year Canada award ceremony.
