fbpx

New Survey Reveals Vision Is Deprioritized by Parents in Children’s Overall Health

A new survey from The Global Myopia Awareness Coalition (GMAC) reveals that while parents remain focused on their children’s overall success, only 57% make regular appointments to stay on top of their children’s health.

Parents ranked annual visits to the eye doctor as less important than visits to the dentist or pediatrician. In fact, only 27% of parents reported taking their children to an optometrist in the past year. This may be due to the misperceptions the survey also revealed about what comprehensive eye exams entail.

For example, while most parents (85%) said they were at least somewhat familiar with comprehensive eye exams, 88% also believed that comprehensive exams aren’t needed until their children enter school, and nearly half (48%) believed that a pediatrician could conduct them. In reality, an annual comprehensive eye exam should be scheduled for children as early as six months old, can only be conducted by an eye care specialist, and are vital to diagnosing common vision problems like myopia, or nearsightedness, which can increase the risk of eye diseases later in life.

Unlike regular visits to the dentist or pediatrician, parents reported waiting until something is “wrong,” like their children telling them they can’t see the whiteboard (66%), seeing their children squint more than normal (62%), or seeing their children hold materials far away (52%), in order to take them in for a comprehensive eye exam.

“We know parents will do just about anything to help their kids succeed, and healthy vision plays a big role in that, whether a child is able to express it to their parents or not,” said Matt Oerding, Co-Founder and CEO of Treehouse Eyes and GMAC Board Chairman. “Knowing your children’s potential risk of myopia and taking action before it’s too late can benefit their academic and athletic performance, personal growth and overall health.”

GMAC is committed to increasing public awareness about myopia and ensuring parents set their children up for success today and in the future.

Click HERE for the full press release.

Featured Posts

Oakley 2026_Football_JJ_Sig_Series_Highland_JustinJefferson_2483_2834

Oakley and Justin Jefferson Add a New Chapter to the Signature Series

Oakley and Justin Jefferson introduce a new Signature Series featuring elevated materials, bold styling and performance driven eyewear.

Learn More
BostonSight logo

BostonSight and LV Prasad Eye Institute Announce Study on the Effect of PROSE and Scleral Lenses on Mental Health

BostonSight and LVPEI launch a clinical study to evaluate how PROSE treatment and scleral lenses may affect mental health outcomes.

Read more
Voila July-August Optik 2026 COS Fitson F1593c3

Everyday Elegance, Effortlessly Styled

The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.

Read more
Eschenbach logo

Eschenbach Introduces the New magno® DIGITAL Video Magnifier

Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.

Read more
Canadian Ophthalmological Society

Don’t Overlook Your Child’s Vision This Back‑to‑School Season

The Canadian Ophthalmological Society reminds parents to watch for signs of vision problems as children return to school.

Read more
Oakley 2026_Football_JJ_Sig_Series_Highland_JustinJefferson_2483_2834

Oakley and Justin Jefferson Add a New Chapter to the Signature Series

Oakley and Justin Jefferson introduce a new Signature Series featuring elevated materials, bold styling and performance driven eyewear.

Learn More
BostonSight logo

BostonSight and LV Prasad Eye Institute Announce Study on the Effect of PROSE and Scleral Lenses on Mental Health

BostonSight and LVPEI launch a clinical study to evaluate how PROSE treatment and scleral lenses may affect mental health outcomes.

Read More
Voila July-August Optik 2026 COS Fitson F1593c3

Everyday Elegance, Effortlessly Styled

The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.

Read More
Eschenbach logo

Eschenbach Introduces the New magno® DIGITAL Video Magnifier

Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.

Read More
Canadian Ophthalmological Society

Don’t Overlook Your Child’s Vision This Back‑to‑School Season

The Canadian Ophthalmological Society reminds parents to watch for signs of vision problems as children return to school.

Read More
Oakley 2026_Football_JJ_Sig_Series_Highland_JustinJefferson_2483_2834

Oakley and Justin Jefferson Add a New Chapter to the Signature Series

Oakley and Justin Jefferson introduce a new Signature Series featuring elevated materials, bold styling and performance driven eyewear.

Learn More
BostonSight logo

BostonSight and LV Prasad Eye Institute Announce Study on the Effect of PROSE and Scleral Lenses on Mental Health

BostonSight and LVPEI launch a clinical study to evaluate how PROSE treatment and scleral lenses may affect mental health outcomes.

Read more
Voila July-August Optik 2026 COS Fitson F1593c3

Everyday Elegance, Effortlessly Styled

The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.

Read more
Eschenbach logo

Eschenbach Introduces the New magno® DIGITAL Video Magnifier

Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.

Read more
Canadian Ophthalmological Society

Don’t Overlook Your Child’s Vision This Back‑to‑School Season

The Canadian Ophthalmological Society reminds parents to watch for signs of vision problems as children return to school.

Read more
Oakley 2026_Football_JJ_Sig_Series_Highland_JustinJefferson_2483_2834

Oakley and Justin Jefferson Add a New Chapter to the Signature Series

Oakley and Justin Jefferson introduce a new Signature Series featuring elevated materials, bold styling and performance driven eyewear.

Learn More
BostonSight logo

BostonSight and LV Prasad Eye Institute Announce Study on the Effect of PROSE and Scleral Lenses on Mental Health

BostonSight and LVPEI launch a clinical study to evaluate how PROSE treatment and scleral lenses may affect mental health outcomes.

Read more
Voila July-August Optik 2026 COS Fitson F1593c3

Everyday Elegance, Effortlessly Styled

The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.

Read more
Eschenbach logo

Eschenbach Introduces the New magno® DIGITAL Video Magnifier

Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.

Read more
Canadian Ophthalmological Society

Don’t Overlook Your Child’s Vision This Back‑to‑School Season

The Canadian Ophthalmological Society reminds parents to watch for signs of vision problems as children return to school.

Read more