fbpx

New Survey Reveals Vision Is Deprioritized by Parents in Children’s Overall Health

A new survey from The Global Myopia Awareness Coalition (GMAC) reveals that while parents remain focused on their children’s overall success, only 57% make regular appointments to stay on top of their children’s health.

Parents ranked annual visits to the eye doctor as less important than visits to the dentist or pediatrician. In fact, only 27% of parents reported taking their children to an optometrist in the past year. This may be due to the misperceptions the survey also revealed about what comprehensive eye exams entail.

For example, while most parents (85%) said they were at least somewhat familiar with comprehensive eye exams, 88% also believed that comprehensive exams aren’t needed until their children enter school, and nearly half (48%) believed that a pediatrician could conduct them. In reality, an annual comprehensive eye exam should be scheduled for children as early as six months old, can only be conducted by an eye care specialist, and are vital to diagnosing common vision problems like myopia, or nearsightedness, which can increase the risk of eye diseases later in life.

Unlike regular visits to the dentist or pediatrician, parents reported waiting until something is “wrong,” like their children telling them they can’t see the whiteboard (66%), seeing their children squint more than normal (62%), or seeing their children hold materials far away (52%), in order to take them in for a comprehensive eye exam.

“We know parents will do just about anything to help their kids succeed, and healthy vision plays a big role in that, whether a child is able to express it to their parents or not,” said Matt Oerding, Co-Founder and CEO of Treehouse Eyes and GMAC Board Chairman. “Knowing your children’s potential risk of myopia and taking action before it’s too late can benefit their academic and athletic performance, personal growth and overall health.”

GMAC is committed to increasing public awareness about myopia and ensuring parents set their children up for success today and in the future.

Click HERE for the full press release.

Featured Posts

Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read More
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read More
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read More
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read More
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more