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The Art and Science to Eyestyling

In the October-November issue of Optik Magazine, Wendy Buchanan, Eye Styling Expert, explains how to master both the art and science to styling eyewear.  

There is no better time to be remarkable and shine like a pro in the eyes of your clients. To truly be different, you must be different.  Profound eh?

Think of each new person as a new canvas and tap into your creative personality styling “art for the face”. First, be bold and style yourself with extraordinary and exceptional eyewear and be the brand of your “go-to” fashion boutique.

There is both an art and science to styling eyewear and knowing the face shape rules when it comes to balance, and proportion is really only a small part of the process.

This is a huge OPPORTUNITY for the artistic optician who knows the rules, knows when to break them and knows how to style and communicate effectively to transform their clients’ image with fashion forward eyewear. 

Don’t get hung up on face shape rules. I would highly recommend to focus on clients’ unique facial features always enhancing the positive!

 Here are questions to ask yourself:

  • What is the shape of the brow?
  • Is the face long or short?
  • Are the facial features curved or do they have straight lines?
  • Where is the widest part of the face?
  • What features would you like to maximize or minimize?
  • Where are the curves or angles in the outline of the face? 
  • Is the face symmetrical?

Having clarity on these details gives you insight to streamline your selection process, giving attention to:

  • Optimum size with depth and width of the frames
  •  Bridge size and placement
  • Curved or angular shapes
  • Design lines
  • Colour placement

Read Wendy’s full article in the October-November issue of Optik Magazine.

You can learn more about Wendy’s image and eyestyling program for optical fashionistas at www.specstyling.com.

Click here for a full list of Wendy’s contributions to OptikNOW.ca.

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