Essilor Canada Launches New TV Campaign to Raise Awareness Among Young Presbyopes
Beginning April 5, Essilor Canada will launch a new multi-platform and television campaign aimed at raising awareness among young presbyopes of the importance of good vision to reach their full potential. Building on the strength and appeal of Varilux®, this campaign will help attract consumers to eye care professionals. The theme “See No Limits” invites presbyopes to visit their eye care professional to help them push back the limits of their vision.
Part of the Essilor “See More. Do More.” campaign and unveiling the new Essilor blue logo, the Varilux® “See No Limits” campaign celebrates people who explore the limits of their passions, making sharp near-to-far vision an integral part of their success. The campaign was developed and successfully tested with non-progressive lens wearers who were not aware of the Varilux® solution.
The campaign follows three characters – an architect (Raphael), a paper sculpture artist (Jade) and a geographer (Quitterie) – as they all push the limits of their passions. Drawing inspiration from the world around them, these individuals find a solution in Varilux® lenses, which offer a seamless transition between near-to-far vision and allow them to see their surroundings clearly and examine the smallest details.
“See No Limits” is a 360-degree campaign designed to take advantage of every step of the consumer journey. In addition to 15- and 30-seconds television spots on major networks across Canada, consumers will be exposed to the campaign on social media, online, in traditional print and digital media and at their eye care professional.
Watch the TV commercials :
Quote from Christophe Perreault, President, Essilor Canada
“As a partner to eye care professionals, the Essilor Group invests the equivalent of over 300 million Canadian dollars each year in research and innovation to offer the best solutions for eyesight. With more than 70 patents, Varilux® is without a doubt a leading brand that allows consumers to benefit from innovative, high-quality lenses. For eyecare professionals, this is an excellent opportunity to develop a trusting and lasting relationship with their patients.”
Click HERE for the full press release.