opti 2024 Boosts Desire for Lenses

Friday, December 8 2023 | 12 h 02 min | News

In addition to market players from the contact lens sector at opti 2024, highly customised iris shootings will ensure more focus on the lens. “The opti iris photography offer will inspire our trade show visitors – at the same time, it actively raises awareness of the topic of healthy eyes and contact lenses, because this is where we will continue to step on the pedal together with all market players in the coming years,” says opti Exhibition Director Cathleen Kabashi.

Visibility and attention for the topic of contact lenses will be significantly increased at the upcoming opti from January 12-14, 2024. After all, key topics in the industry such as myopia management, an increasing number of presbyopic people, suitable training courses and marketing tools are closely linked to these transparent little helpers.

There are real (sales) opportunities here for the professional world that need to be utilised. In Hall C4, contact lens, care product and machine manufacturers such as MPG&E, Menicon GmbH, CooperVision and other players will be showcasing their respective highlights.

“Lens in focus” – Iris Shoots with an Emotional Impact

In addition to the contact lens manufacturers who will be on site in 2024, the new “Lens in Focus” area could not be more individualised. Using high-resolution photography, one eye will be photographed at a time during special lens shoots in Hall C4, booth C4.341.

After highly complex image processing, an individual, unique iris artwork is created. The photo is gentle on the eyes and safe, as it does not use LED technology. The result: not only a guaranteed eye-catcher and an idea for your own optical business, but also a lasting emotional souvenir of opti 2024 in Munich. Thanks to special effects that can be freely selected, unforgettable masterpieces are created from visitors’ eyes that will stay with them, images that tell stories of life, love, happiness or experiences.

But the indirect message is also crystal clear: our eyes and vision are irreplaceable and deserve to be honoured from all sides at the trade show – including the contact lens side.

Offer for Contact Lens Exhibitors

This highlight, which will be played by opti on all channels before, during and after the trade show, will significantly increase awareness of the area. Cathleen Kabashi: “With the combined expertise of the participating suppliers, this special area will have a magnetic effect.” 

Source: opti 2024