fbpx

Myopia Profile’s My Kids Vision Makes Strides in Community Impact

Myopia Profile concludes 2023 by celebrating the significant community impact of its My Kids Vision (www.mykidsvision.org) website. This free resource for parents, which provides easy-to-digest, evidence-based information on myopia and its management, has measurably heightened awareness and education, particularly following substantial platform upgrades in 2022. 

“Our motivation behind revamping My Kids Vision was to streamline the communication of the entire myopia message, recognizing that the intricacies involved could be a barrier to effective myopia management,” said Dr. Kate Gifford, co-founder of Myopia Profile. “Since the site’s relaunch, we’ve experienced an impressive 160% surge in pageviews, indicating an increase in parents and caregivers turning to our platform for informed decision-making regarding the vision health of their children.” 

Newly reported for 2023, ECPs across 194 countries regularly access My Kids Vision as an invaluable resource in guiding parents through their child’s myopia management journey. The platform experienced major global growth, with a 170% increase in the U.S., 155% in the U.K., and 165% in Canada.

This widespread adoption is noteworthy as it ensures that an expanding number of countries, through access to the site’s Knowledge Center, are benefitting from over 50 articles explaining myopia, treatment options, and children’s vision. This growth not only emphasizes the global reach of My Kids Vision but also facilitates interventions that can optimize the vision and eye health outcomes of children with myopia well into their adult lives.

“Leveraging the My Kids Vision website is invaluable for patient education at my practice. Instructional videos, especially on the art of contact lens handling, save time and positively impact patient and parent readiness for discussions on myopia management,” said Dr. Heidi Hunter, optometrist and managing director at Custom Eyecare, Newcastle, Australia. “The site provides clarity, professionalism, and expert insights and serves as a guiding light, offering much-needed information, reassurance, and empowerment for informed decisions about children’s eye health,” said Dr. David Kading, optometrist at Specialty Eye, Seattle, Washington.

Several key features of My Kids Vision are currently available in seven languages. Additional languages for the Knowledge Center and other content are in development. For more information, visit www.mykidvision.org.

Click HERE for the press release.

For more related content on Optik NOW, click HERE.

Featured Posts

Karün Eyewear Unveils Celion®, a Pioneering Material Made Out from Cigarette Butts

Karün announced: the world's first eyewear frames made from cellulose acetate recovered from cigarette butts. A new material called Celion® 

Learn More

Design and Style in the Middle of Colorado

Woodys presents Colorado, a new campaign set in the desert full of fashion and style. The SS24 collection follows the essence and identity of the brand.

Read more

CORE Welcomes Dr. Daddi Fadel

CORE announces that specialty contact lens innovator Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, FIACLE, has joined CORE.

Read more
Map of Canada with an exaggerated, windy route between Montreal and Calgary.

Rockstar Warriors: On The Road of Discovery: The Heartbeat of Optical Sales

Dive into 'ROCKSTAR Road Warriors' and explore the heart of the optical sales industry. Uncover stories of determination, passion, and innovation among optical professionals.

Read more

EssilorLuxottica and Michael Kors Announce Extended Licensing Partnership

EssilorLuxottica  and Michael Kors announced the renewal of their licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the Michael Kors brand.

Read more

Karün Eyewear Unveils Celion®, a Pioneering Material Made Out from Cigarette Butts

Karün announced: the world's first eyewear frames made from cellulose acetate recovered from cigarette butts. A new material called Celion® 

Learn More

Design and Style in the Middle of Colorado

Woodys presents Colorado, a new campaign set in the desert full of fashion and style. The SS24 collection follows the essence and identity of the brand.

Read More

CORE Welcomes Dr. Daddi Fadel

CORE announces that specialty contact lens innovator Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, FIACLE, has joined CORE.

Read More
Map of Canada with an exaggerated, windy route between Montreal and Calgary.

Rockstar Warriors: On The Road of Discovery: The Heartbeat of Optical Sales

Dive into 'ROCKSTAR Road Warriors' and explore the heart of the optical sales industry. Uncover stories of determination, passion, and innovation among optical professionals.

Read More

EssilorLuxottica and Michael Kors Announce Extended Licensing Partnership

EssilorLuxottica  and Michael Kors announced the renewal of their licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the Michael Kors brand.

Read More

Karün Eyewear Unveils Celion®, a Pioneering Material Made Out from Cigarette Butts

Karün announced: the world's first eyewear frames made from cellulose acetate recovered from cigarette butts. A new material called Celion® 

Learn More

Design and Style in the Middle of Colorado

Woodys presents Colorado, a new campaign set in the desert full of fashion and style. The SS24 collection follows the essence and identity of the brand.

Read more

CORE Welcomes Dr. Daddi Fadel

CORE announces that specialty contact lens innovator Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, FIACLE, has joined CORE.

Read more
Map of Canada with an exaggerated, windy route between Montreal and Calgary.

Rockstar Warriors: On The Road of Discovery: The Heartbeat of Optical Sales

Dive into 'ROCKSTAR Road Warriors' and explore the heart of the optical sales industry. Uncover stories of determination, passion, and innovation among optical professionals.

Read more

EssilorLuxottica and Michael Kors Announce Extended Licensing Partnership

EssilorLuxottica  and Michael Kors announced the renewal of their licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the Michael Kors brand.

Read more

Karün Eyewear Unveils Celion®, a Pioneering Material Made Out from Cigarette Butts

Karün announced: the world's first eyewear frames made from cellulose acetate recovered from cigarette butts. A new material called Celion® 

Learn More

Design and Style in the Middle of Colorado

Woodys presents Colorado, a new campaign set in the desert full of fashion and style. The SS24 collection follows the essence and identity of the brand.

Read more

CORE Welcomes Dr. Daddi Fadel

CORE announces that specialty contact lens innovator Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, FIACLE, has joined CORE.

Read more
Map of Canada with an exaggerated, windy route between Montreal and Calgary.

Rockstar Warriors: On The Road of Discovery: The Heartbeat of Optical Sales

Dive into 'ROCKSTAR Road Warriors' and explore the heart of the optical sales industry. Uncover stories of determination, passion, and innovation among optical professionals.

Read more

EssilorLuxottica and Michael Kors Announce Extended Licensing Partnership

EssilorLuxottica  and Michael Kors announced the renewal of their licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the Michael Kors brand.

Read more