OD Practice Strategy Series Launches with Free CE Course on Social Media Featuring Dr. Alexa Hecht
Monday, May 18 2026 | 11 h 42 min | Latest News, Practice Management
One year ago, OptikNOW featured Dr. Alexa Hecht in the article “ECPs with a Side Gig: The Power of Social Influencers,” highlighting how eye care professionals were building personal brands and reaching new audiences through social media.
For Dr. Hecht, however, social media has become much more than a side gig. It has been a core practice growth strategy — one that helped create the visibility, patient connection and professional momentum needed to launch her own independent optometry practice.
That experience is the foundation of the opening webinar in the new free COPE-accredited CE webinar series entitled Optometry Practice Strategy Series, presented by Eye Care Business Canada and generously supported by an education grant from Théa Pharma Canada.
The first CE webinar, “From Content to Clinic: Social Media as Patient Education in Optometry” on June 24 at 8 PM EDT and features Dr. Alexa Hecht, who has fostered a significant online following, including more than 60,000 followers on TikTok and 36,000 followers on Instagram.
In this session, Dr. Hecht will explore how social media can move beyond simple awareness-building to become a meaningful driver of practice growth. Drawing from her own experience, she will discuss how optometrists can use social platforms to build trust, communicate expertise, connect with current and prospective patients, and support the growth of an independent practice.
The Optometry Practice Strategy Series is a new national webinar program designed to help Canadian optometrists strengthen the business side of practice ownership and management. The series will feature expert-led sessions on timely topics including social media marketing, tax strategy, practice valuation, operational systems, artificial intelligence tools, and high performance team management.
The course has been COPE qualified for 1 hour of continuing education credit under COPE ID #104574-GO. There is no cost to attend.
Designed for optometrists at different stages of practice life, the series will deliver practical, business-relevant information for those building a new clinic, growing an established practice, or planning for a future transition.
Registration for the series is available at no cost.
