The ZEISS Light 2 branded progressive and digital lenses are the latest addition to the ZEISS Progressive lens portfolio along with ZEISS SmartLife lenses. These new lenses are easy to adapt to, making them ideal for people who have just started to experience vision problems at close range, as well as for more experienced spectacle wearers who are accustomed to standard lenses. The ZEISS Light 2 portfolio provides eye care professionals with upselling opportunities as well as new strategies for acquiring and retaining customers in times of economic uncertainty.
- New additions to portfolio against the backdrop of demographic changes, digitalization and economic uncertainty
- Fast adaptation thanks to moderate-soft design
- ZEISS EasyFocus technology for less blur in the periphery
- New additions to ZEISS Progressive lens portfolio along with SmartLife lenses: Straightforward marketing and upselling opportunities
New additions to portfolio against the backdrop of demographic changes, digitalization and economic uncertainty
The world’s population is aging rapidly, presenting new opportunities for the ophthalmic industry. By 2050, the proportion of individuals aged 60 and older is expected to rise from 13% today to 21.5% (or 2.1 billion). The average age in Europe and North America will reach 42.5 years and 38.8 years, respectively.1 This demographic shift, coupled with increasing digital device usage, is driving demand for progressive and digital lenses tailored to evolving vision needs. The addition of ZEISS Light 2 lenses to ZEISS SmartLife portfolio will enable eye care professionals to target a wider range of customers, including price-sensitive individuals, by offering branded lenses optimized for their vision requirements.
1 Demographic change worldwide – Welthungerhilfe(Accessed in October 2023).
Fast adaptation thanks to moderate-soft design
ZEISS Light 2 progressive lenses are tailored for wearers recently diagnosed with presbyopia including first-time glasses users or those transitioning from single vision lenses – as well as experienced wearers of standard progressive lenses. The lenses feature a moderate-soft design that ensures a soft increase of blur across peripheral areas. This facilitates a comfortable transition between various viewing zones. It also allows wearers to adapt quickly and see clearly at all ranges. 68% of ZEISS Light 2 users said that they adapted to their new lenses in just a few hours. 94% found it easy to switch from their previous lens solution, while 96% agreed that with ZEISS Light 2 lenses their vision feels natural.2
Digital lenses are particularly useful for people between 30 and 40 years who experience tired eyes or blurred near vision at the end of the day. ZEISS Digital Light 2 lenses are specially designed for first-time glasses wearers or those not used to having different viewing zones in their lens.
The moderate-soft design combines the advantages of hard and soft designs, and therefore enables wide and clear distance zones, enlarged near zones, low peripheral distortion and easy access to the near zone.
ZEISS EasyFocus technology for less blur in the periphery
Made with ZEISS EasyFocus technology, ZEISS Light 2 considers the natural vertical movement of both eyes from distance to near, which targets at easy focusing, a smooth transition and comfortable access to the wide reading zone. The optical power profile of these lenses optimally matches the inclination of the eye, the distance of objects and the different zones. Calculations show that the ZEISS Light 2 lenses offer up to 69% larger binocular vision zones than ZEISS standard progressive lenses.3
The cutting-edge technology used in ZEISS Light 2 lenses also makes it easier for wearers to switch to ZEISS SmartLife lenses at a later date.
New additions to ZEISS Progressive lens portfolio along with SmartLife lenses: Straightforward marketing and upselling opportunities
Offering existing customers different solutions and effective customer retention strategies is crucial, especially in economically challenging times. The The new ZEISS Light 2 lenses will enable eye care professionals to offer branded lenses in the mid-price segment to consumers with varying disposable incomes, or to “upsell” solutions that are of a higher standard. They will also create opportunities for acquiring new customers who are attracted to the medium-soft lens design.
These new high levels of customer satisfaction as well as straightforward fitting and consultation for eye care professionals. 92% of wearers are happy with the value for money their ZEISS Light 2 lenses offer.4 In a nutshell, the ZEISS Light 2 lenses will encourage new and existing customers to use branded progressive or digital lenses, while paving the way for a seamless transition to the ZEISS SmartLife portfolio as their vision needs evolve.
Advantages of ZEISS Light 2 at a glance:
- One lens for all everyday scenarios in the mid-price segment
- Clear vision at all distances
- Fast adaption
- Easy reading on digital devices
- Comfortable: thin and lightweight branded lenses
SmartLife is a registered trademark of Carl Zeiss Vision GmbH.
www.zeiss.com/newsroom www.zeiss.com/vision-news
3 Calculation & Analysis by Technology & Innovation, Carl Zeiss Vision International GmbH, DE 2023. ZEISS Progressive & Digital Light 2 3Dve lenses compared to synchrony Ultra HD, synchrony Easy HD, ZEISS Progressive GT2 semi-finished and ZEISS Progressive Choice lenses, (unpublished, data on file)
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