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Experience the Magic of Colours with Transitions Optical®

Transitions Optical logo 2024 noir

Transitions® Optical is inviting Canadian consumers to experience the magic of colours in a whole new way with its exciting new national contest: “Experience the Magic of Colours with Transitions®.” Launched on May 1, 2025, and running through December 31, 2025, this consumer-driven contest celebrates Transitions® lenses while offering a chance to win spectacular prizes.

At the heart of the campaign is a grand prize: an unforgettable, all-expenses-paid, 4-day trip for four to witness the breathtaking aurora borealis in Whitehorse, Yukon. In addition, participants can win one of eight $1,000 gift certificates redeemable toward the purchase of a complete pair of glasses featuring Transitions® lenses.

Transitions Contest-Whitehorse

How to Enter:

Consumers can now enter the contest by visiting transitionscontest.ca and completing a simple registration form. Participants can boost their chances of winning by sharing the contest with friends to earn up to 10 additional entries.

Monthly Prize Draws: Eight $1,000 gift certificates will be awarded throughout the contest period, with winners announced on the following dates:

  • June 10, 2025
  • July 10, 2025
  • August 11, 2025
  • September 10, 2025
  • October 10, 2025
  • November 10, 2025
  • December 10, 2025
  • January 9, 2026 (Final draw)

Eyecare Professionals: Join the Celebration!
Eyecare professionals and Transitions® partners across Canada will receive regular updates and a comprehensive media kit, including posters and social media assets to help spread the word. By promoting the contest in clinic and online, they can help their patients take part in this colourful journey and maybe even help them win!

No purchase necessary. Open to Canadian residents. Only selected winners will be contacted.

For more information or to enter the contest, visit transitionscontest.ca. All contest assets can be found here.

Click HERE for the press release.

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Published Study in Peer-Reviewed Journal Confirms Lasting Myopia Control with MiSight® 1 day Contact Lenses Post-Treatment

CooperVision

A new, peer-reviewed paper in Optometry and Vision Science supports that myopia control gains with CooperVision’s MiSight® 1 day* dual-focus soft contact lenses are sustained after treatment, with post-treatment  eye growth aligning with that of untreated, age-matched populations.1 Publication of the seven-year study further validates the use of virtual control groups for rigorous myopia control research while further strengthening support for treating children with MiSight® 1 day.

Eye Growth and Myopia Progression Following Cessation of Myopia Control Therapy with a Dual-Focus Soft Contact Lens1 (Chamberlain P et al.) is now accessible via Open Access. 

The study followed subjects who had completed the six-year MiSight® 1 day clinical trial—both the cohort who wore MiSight® 1 day for all six years and the cohort who switched from the single vision to the MiSight® 1 day lens for the final three years—for an additional year following treatment cessation. The results indicated that there is no rebound effect with MiSight® 1 day contact lenses.  After treatment cessation, eye growth returned to age-expected levels and the accumulated myopia control treatment gains were retained over the12 months after treatment ceased. †2,3

“Eye care professionals (ECPs) have embraced the importance of myopia control in children, and we are starting to see this reflected in prescribing behaviour around the world,” said Paul Chamberlain, Senior Director of Research Programs at CooperVision and the paper’s lead author. “To turn the tide on childhood myopia, ECPs must be confident in an intervention that not only slows progression‡4 but makes long-term treatment worthwhile. MiSight® 1 day clearly demonstrates these benefits, allowing ECPs to prescribe with confidence for both immediate and lasting impact.”

By utilizing virtual control groups based on myopic children of the same age as those observed in year seven of this study, The new paper also provides the most robust validation to date of this model for assessing long-term myopia control outcomes. Investigators applied the model to the study’s preliminary outcomes data, first shared in 2021, and subsequently found their initial conclusions to be highly accurate.

This publication joins the previously published results of the study, joining the widely-cited three-year and six-year results,4,5 all of which are published in Optometry and Vision Science, the journal of the American Academy of Optometry.

For more information on the study and MiSight® 1 day, visit CooperVision.ca.

___________________________________________

* Regulatory indications of and access to interventions for slowing myopia progression vary by country. CooperVision does not endorse off-label prescribing. Canadian Indications for Use: MiSight (omafilcon A) Soft Contact Lenses for Myopia Control may reduce the rate of myopia progression in children (6-18) and correct ametropia. Reduction of myopia progression was observed in children with wearing time of 12 hours (8-16 hours) per day, 6.4 days (5-7) per week in a clinical study. Permanent myopia control after lens treatment is discontinued is not supported by clinical studies. MiSight (omafilcon A) Soft Contact Lenses for Myopia Control are indicated for single use daily disposable wear. When prescribed for daily disposable wear, the lens is to be discarded after each removal.

† Preliminary international study data shows that, on average, for children that discontinued treatment at age 14-19 following 3 or 6 years of MiSight® 1 day wear, the eye growth reverted to age-expected average myopic progression rates. Disclaimer: The stability of the myopia reduction effect 1-year post-treatment is being further evaluated in a post-approval study in the U.S. as a condition of FDA approval for MiSight 1 day.

‡ Compared to single vision lens, no clinically meaningful change in refractive error (-0.25D or less from baseline). Fitted at 8-12 years of age.

References

1. Chamberlain, P, et al. Eye growth and myopia progression following cessation of myopia control therapy with a dual-focus soft contact lens. Optom and Vis Sci. 2025 Mar 25; ():10.1097/OPX.0000000000002244.

2. Chamberlain P, Arumugam B, et al. Myopia progression on cessation of Dual-Focus contact lens wear: MiSight 1 day 7 year findings. Optom Vis Sci 2021;98:E-abstract 210049.

3. Hammond D, Arumugam B, et al. Myopia Control Treatment Gains are Retained after Termination of Dual-focus Contact Lens Wear with no Evidence of a Rebound Effect. Optom Vis Sci 2021;98:E-abstract 215130.

4. Chamberlain P et al A 3-year Randomized Clinical Trial of MiSight Lenses for Myopia Control. OVS 2019;96:556-572.

5. Chamberlain P, et al. Long-term Effect of Dual-focus Contact Lenses on Myopia Progression in Children: A 6-year Multicenter Clinical Trial. Optom Vis Sci. 2022 Mar 1;99(3):204-212.

Click HERE for the press release.

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Linate by Red Rose: Daringly Light

Voila March-April Optik 2025 OGI Eyewear Red Rose LINATE

Linate takes the double bridge concept a step further, extending it seamlessly into the endpiece for a bold yet refined aesthetic. This forward-thinking design adds an edge without being over the top. Crafted from lightweight stainless steel, Linate offers the perfect balance of strength and comfort—effortless to wear, impossible to ignore.

Distributed by: www.ogieyewear.com  

About OGI Eyewear:

Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.

Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.

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Don’t Let Your Eye Health Become a Game of Red Flags

Canadian Association of Optometrists logo

During Vision Health Month, the Canadian Association of Optometrists (CAO) is committed to raising awareness about eye health and vision care. With an aging population, increased near- work, and a growing myopia epidemic, the integration of vision care into the healthcare routine for all age groups, from toddlers to seniors, is crucial. Several provincial associations of optometrists (New Brunswick Association of Optometrists, Newfoundland and Labrador Association of Optometrists, Nova Scotia Association of Optometrists, and The Prince Edward Island Association of Optometrists) and sponsors from the industry – Alcon and CooperVision – support this campaign.

Prevention is Key

More than 8 million Canadians are currently living with eye disease including Age-related Macular Degeneration (AMD), Diabetic Retinopathy (DR), cataracts, and glaucoma. Uncorrected refractive error and corneal disease (specifically dry eye) are also major contributors to vision loss. Several factors can impact vision such as family history, age, environmental causes, lifestyle choices, and prolonged use of digital devices.

The incidence of vision impairment is increasing with many cases stemming from conditions that are treatable. In Canada, it is estimated that 90%1 of vision loss can be treated or prevented if detected early. Many people are not familiar with the role of optometrists, the importance of regular comprehensive eye exams, and often overlook them until they notice obvious symptoms. Because many serious eye conditions do not present obvious symptoms initially, waiting for red flags can expose individuals to significant risks.

Eye Care is Primary Health Care

“Optometrists are at the forefront of vision care, and as primary care health professionals, they support ensuring better health outcomes for all Canadians”, says Dr. Martin Spiro, President of the Canadian Association of Optometrists. “They diagnose, treat, and help prevent diseases and disorders affecting the visual system (the eye and related structures). Comprehensive eye exams can also uncover underlying and life-threatening health issues, such as cardiovascular disease, diabetes, hypertension, some cancers, brain tumour, and neurological conditions”.

The CAO recommends2 comprehensive eye exams for children starting at six to nine months, then again between the ages of two and five years, and annually thereafter to age 19.

1 The Lancet Global Health Commission on Global Eye Health: vision beyond 2020

Burton, Matthew J et al. The Lancet Global Health, Volume 9, Issue 4, e489 – e551

2 CAO Position Statement on Eye Exam Frequency

After 19, eye development usually stabilizes, allowing check-ups every two years for healthy adults with no known eye or other health conditions. However, after age 65, yearly exams are recommended once again due to the increased risk of eye disease.

Eye Health is not a Game of Red Flags

The new “GetEyeWise” campaign highlights the importance of prevention and proactive steps Canadians can take when it comes to eye health. By showcasing relatable, everyday scenarios, the campaign raises awareness about the crucial role of regular eye exams in detecting potential issues early. It underscores optometrists as essential primary eye care providers, helping Canadians achieve better overall health outcomes. It will run throughout May on Facebook, Instagram, YouTube, TikTok, Pinterest and Spotify in both English and French.

To find more about the CAO’s new campaign, please visit: https://opto.ca/avoid-the-red-flags

Click HERE for the press release.

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J.F. REY Celebrates Its 40-Year Anniversary  

JF Rey 40 year anniversary logo 2025

J.F. REY celebrates its 40th anniversary this year… Forty years of creative freedom and bold choices. Forty years of forging their own path, reinventing eyewear, and pushing the boundaries of vision. Today, driven by this living legacy, J.F. REY continues to move forward with the same energy: to surprise, to open new perspectives, and to offer a different, daring vision, unlike any other.

Born from the vision of a designer who chose to challenge conventions, the brand was built on a constant quest for innovation, where each frame embodies a distinct style. From their beginnings in Marseille in 1985 to their international recognition, they have always dared to see further. Each frame created is a unique statement for those who want to stand out, combining cutting-edge technology with timeless aesthetics. Pushing boundaries is J.F. REY’s signature, always striving for excellence.

J.F. REY is more than just a brand. It embodies a continuous commitment to the future. A fusion of art and technology that consistently redefines the eyewear industry, driven by the passion and creative freedom that are at our core. Today, this anniversary not only allows to celebrate the path they’ve followed, but also to reaffirm their bold, ever-evolving vision for the future.

In the coming months, they will invite customers, partners, and all J.F. REY eyewear enthusiasts to celebrate their 40 years of innovation through a series of events and themed speeches — including a few surprises along the way. These highlights will showcase the successes that have shaped their identity: cutting-edge designs, impactful campaigns, and exceptional craftsmanship.

J.F. REY will close this anniversary year in September with a special evening held during the SILMO Paris 2025 exhibition. All J.F. REY teams will come together to celebrate this exceptional journey and make this event un unforgettable moment.

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