« Born on Earth. Worn in Space » Titan Minimal Art Highlight Shapes

In 1999, Silhouette created Titan Minimal Art, a revolutionary design. With no screws, this rimless eyewear focused on the essentials without sacrificing comfort. They made history as the only space glasses.

With 12 million wearers Titan Minimal Art created a global sensation. This year, Silhouette introduces the “Colour Groove Technique” with four Highlight Shapes.

Featured model: 5599

Distributed by COS: canadianoptical.com

About COS:

For over 70 years, COS has prided itself on its commitment to providing customers with unparalleled service and superior products. Founded in 1951 by Fred and Judith Hochstadter, with the specific goal of offering something truly innovative to independent eye care professionals in Canada, and based in Montreal, COS is a family-run business that represents a wide variety of high-quality frames. They are also Silhouette’s exclusive Canadian distributor since the brand was established in 1964.

The heart of COS business lies in the relationship with each client. The goal of the sales representatives and customer service team is to develop long-term, in-depth ties based upon customer-satisfaction and respect. With every interaction, COS dedicates itself to delivering the exact results that customers desire and their needs require. When it comes to offering truly top of the line service, COS is nothing short of groundbreaking. To further elevate and ensure the quality of the finished product, whether it is a beautiful pair of eyeglasses or sunglasses, the company installed its own finishing lab for the cutting and mounting of lenses along with providing advice to its client base. The in-house lab is one more way that COS has helped streamline the process for customers even further, creating a single contact point for all questions, concerns and feedback.

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January 29, 2024February 1, 2024

WCO Announces Theme for 2024 World Optometry Week Celebration March 17-23

World Optometry Day, March 23, shines an annual spotlight on the profession of optometry and the contribution of optometrists worldwide to increasing access to eye health care as a human right. This year, the World Council of Optometry (WCO) will celebrate World Optometry Week 2024 from March 17 – 23, and specifically World Optometry Day, Saturday, March 23, with the theme “Advancing Optometry’s Commitment to Global Eye Care.”

World Optometry Week is March 17 to 23, 2024

With this theme, WCO seeks to highlight the ongoing work done by optometrists across the globe to improve equitable access to eye care as well as the profession’s role in promoting the adoption of Integrated People-centered Eye Care (IPEC) in countries’ health systems, as recommended by the World Health Organization’s (WHO) 2019 World Report on Vision.

“As we approach World Optometry Week 2024, I am encouraged to see how optometry as a profession is embracing the need to address the large burden of preventable vision impairment. We continue to educate our patients as well as stakeholders who understand the importance of access to quality eyecare. Optometry has taken a leadership role in addressing the many challenges.”

WCO President, Dr. Sandra Block

The WCO invites optometrists worldwide to use the World Optometry Week Social Media Resources, available in seven different languages, to assist in your World Optometry Week and World Optometry Day advocacy. Partners at the International Agency for the Prevention of Blindness (IAPB) have developed the Advocacy to Action Toolkit to learn more about advancing the IPEC model as the future of equitable eye care.

Let WCO know how your organization is celebrating World Optometry Day and World Optometry Week 2024 at communications@worldoptometry.org.

Click HERE for the full press release.

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January 23, 2024December 31, 2023

Classic Meets Contemporary

The ultimate fashion statement, E-9265 is a monobloc titanium aviator frame designed for the man who loves to stand out for all the right reasons. Crafted with meticulous attention to detail, this bold frame marries the cool elegance of a deep blue with the sleek intensity of gunmetal accents at the hinge. Merging style and sophistication, it’s the ideal choice for the modern trendsetter.

Distributed by: www.westgroupe.com

January 23, 2024January 23, 2024

FC Barcelona and Etnia Barcelona Once Again Challenge the Rules of the Game with ‘A Match Between Art and Sport’

FC Barcelona and Etnia Barcelona are once again challenging the rules of the game with a new capsule collection that merges art and sport, paying homage to the city where they were born and raised: Barcelona.

Once again, the Catalan city stands as the epicenter of collaboration between FC Barcelona and Etnia Barcelona. Both brands highlight the city’s cultural and artistic tradi- tion and, of course, the passion for its football team. Art and sport intertwine in this collaboration to celebrate the sense of belonging to a city and shared values.

The campaign revisits the format of illustration to capture the epic nature of sports as an artistic expression that, in addition to reflecting the passion for one of the world’s best clubs, also embodies the essence of this collection. This second half of the match between FC Barcelona and Etnia Barcelona consists of two product drops.

The ‘EINDHOVEN’ sunglass model joins the “Colors of our history” collection, and the ‘1899 PREMIUM GOLD 24K’ sunglass model is a re-edition of the previous ‘1899 Gold’ model, now in its premium version.

‘EINDHOVEN’ joins the “Colors of our history” collection, celebrating historic moments of the Club, from Wembley 1992 and Paris 2006 to Rome 2009, Wembley 2011, Berlin 2015, Gothenburg 2021, and now also Eindhoven.

It is a feminine-style sunglass design that values the empowerment of women and champions their role in the world of sports. The model is inspired by the outfit worn by FC Barcelona’s Women’s team when they won the final of the Women’s Champions League 2023, held in the city of Eindhoven.

‘1899 PREMIUM GOLD 24K’ is a re-edition of the previous ‘1899 Gold’ model, now in its premium version. An exclusive limited edition sunglass design paying tribute to the Club’s founding year, recreating the anatomy of Barça’s crest and playing with deconstructing it to embed it in 24-karat gold.

Among the numerous details of this collector’s piece are the shield and ball in relief, coated in 24-karat gold on the temple; the temple tips finished in the silhouette of the shield, and the shield laser-engraved inside both temples, among others.

Both models feature HD polarized mineral lenses and 100% UV protection.

The FC Barcelona collection designed by Etnia Barcelona is now available on the Etnia Barcelona website, at their flagship store, and in selected optical retail outlets worldwide (check the shopfinder). It will also be available in selected Barça retail outlets.

Click HERE for the full press release.

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January 23, 2024January 23, 2024

ClearVision Optical Celebrates 75th Anniversary

ClearVision Optical, a second-generation family-owned, independent leader in the eyewear industry, is celebrating its 75th anniversary in 2024.

“ClearVision Optical is deeply grateful for the unwavering support of its customers and community over the past 75 years. This year will be a special thank you to them. As the company looks to the future, it remains committed to the core values of innovation, quality, performance, respect, integrity, fun, and service our father instilled when he founded ClearVision.”

David and Peter Friedfeld, co-owners of ClearVision Optical, president and vice-president, respectively

It’s the company’s written responsibility to make each day better for someone else. That goal is the inspiration behind ClearVision’s tagline to kick off the next 75 years: “We go the extra smile.”

The responsibility to make each day better for someone else has always been ingrained in ClearVision’s culture. It’s exemplified by a line in a poem that hung in the Friedfeld family home when David and Peter were children: “A smile is something nice to see.”

“It has always been our goal to provide the best experience in the industry. It is our job to make the customer smile.” said David. “If, after interacting at every touch point and that experience is positive, the customer walks away smiling, that is what we are trying to achieve.”

Going the Extra Smile

In 2024, going the extra smile will mean a year of celebration hosted by ClearVision. One way the company will do this is by telling stories of its history, its values, and its future in special ways this year, providing a unique way to learn more about ClearVision, its one-of-a-kind culture, and its place in the industry.

To thank its customers for their support since the company’s founding in 1949, it’s planning a year-long celebration with giveaways, contests, special promotions, games, and more throughout the year. That includes Tuesday Trivia, where the company will put the eyecare community’s ClearVision knowledge to the test for the chance to win a $75 prize every Tuesday of the year on their Instagram and Facebook!

Click HERE for the full press release.

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