Independent eyewear brand Article One and performance-running brand Ciele Athletics debut the sophomore edition of the Article One x Ciele GTGlass performance sunglasses. Earning several accolades for technical design, the brands collaborated again with the GT Glass 2.0, boasting a refreshed vintage shape, performance material updates, and new colourways.
Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.
Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.
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The 2024 SILMO Paris trade fair is getting ready to welcome all of the players from the optics sector with more than 900 exhibitors participating in the event and 1,500 brands from 144 countries throughout the world on hand to showcase their offers. This key event will take place at a 75,000 m² venue (Halls 6 & 7), offering a top-tier platform for an in-depth look at the latest technological developments, product innovations and trends that are shaping the future of the optics industry on a global scale.
The success of SILMO Paris resides in the extent and depth of its offer, which covers all components of the sector: eyewear, lenses, machines, point of sale layouts and stands, retail chains and central purchasing groups, training, etc. As an international crossroads for business, the trade fair also owes its success to the many tools for review and analysis as well as the unique spaces for exchanging ideas to better envision the future of the optics-eyewear industry, grouped together under the banner of SILMO NEXT. This concept explains the trade fair’s intention to be at the cutting edge of the aesthetic and technological challenges of a sector firmly focused on the future.
Silmo 2023 welcome squad
Eric Lenoir, Director of the SILMO trade fairs, underscores the transformative impact of artificial intelligence on the optics industry: “From smart, AI-equipped eyeglass design to revolutionary tools for opticians, the possibilities are wide reaching. Imagine eyewear that can instantly translate a language through an integrated camera or mechanisms that pre-emptively detect serious health issues such as heart attacks or Parkinson’s disease. This rapid development requires the rapid adaptation of professionals because without adequate training, AI could potentially replace traditional opticians.
At the same time, the emergence of technologies such as in-shop 3D printing are redefining eyewear fabrication with increased automation, thus reducing the impact on the environment. This transformation will enable opticians to focus on high added-value services, becoming genuine consultants for visual comfort and preventive healthcare, even integrating functions such as audio technology and fall prevention.
In this constantly developing landscape, it is vital for opticians to get a firm grasp on these changes so they can remain relevant and successful. In fact, Meta announced that connected glasses will replace smartphones in several years, transforming the optician’s traditional role. To remain essential players, professionals must reinvent the shop experience, re-centring the offer on customer service and innovation, while reworking the economic model in order to stay competitive in the coming decade.”
2024 SILMO PARIS continues to highlight its intention to remain at the fore of the aesthetic and technological challenges of an industry looking ahead into the future. From 20 to 23 September, the fair’s different dedicated spaces will offer the chance to discover the optics-eyewear industry of the future, reflecting this ambition to continually stay one step ahead.
FUTUROLOGY OPTICS IN 2035
Set up on different complementary areas, the FUTUROLOGY space invites visitors to take an immersive dive into the future of optics with exciting prospects for 2025 through 2035. Technological innovations and interactive experiences show the sector’s different future paths that visitors can discover as a range of test benches.
1. THE SHOP/WORKSHOP OF TOMORROW
The physical and virtual worlds now join together to explore new approaches in the design of points of sale with the aim of making the customer path more streamlined and intuitive.
Digital Experience: this space is for learning about how mobile technologies and AI are transforming traditional visual tests.
Vision Test & Personalised Measurements: virtual reality headsets simulate different lens solutions, while 3D scanners offer accurate measurements for optimal eyewear personalisation.
Virtual Fitting & Local Production: custom eyewear creation is possible using AI. A personalised avatar makes it easier to virtually fit frames and then the 3D print produces the eyewear in real time, complemented by on-site lens edging and mounting for 100% local, zero-kilometre production!
2. CENTRAL AREA: THE LATEST INNOVATIONS
At the core of Futurology, a space for learning and sharing showcases the latest innovations.
Pitches/Workshop: a circular stage with two-foot bridges set up for dynamic presentations, pitches from start-ups and interactive workshops.
Connected Products: 5 displays exhibit connected products while a special display unveils a connected eyewear concept, the result of the work of the Committee of Experts. These displays offer a glimpse into future trends and technologies that will transform daily life.
3. AR/VR/XR EXPERIMENTAL AREA
The real and virtual worlds are not just overlapping, but existing together to offer unique and surprising immersive experiences.
Virtual Experiences: a section devoted to RX experiences and raising awareness about vision impairment, created in cooperation with Arts et Métiers, to understand the challenges of low vision through immersive simulations.
Smart Product Demonstrations: Two pieces of smart eyewear, Meta and Pulse Audition, are put forward so visitors can experience these smart eyeglasses that integrate advanced features, combining comfort, design and technology.
TRENDS BY SILMO FORUM EXHIBITION
The FUTUROLOGY space that explores near and distant futures reflects the TRENDS EXHIBITION, which offers a look at the images, shapes, colours and materials of different eyewear, a comprehensive overview that sheds light on the best eyeglasses and sunglasses from the exhibitors at the trade fair. A stage design completed by an edition of TRENDS by SILMO constructed as a real trend book. The four identified trends to follow:
FREE COLORAMA
Single colour, two-colour, three-colour and multicoloured, the glasses present colour palettes that are not afraid to show bold colour combinations to chase away dark thoughts.
VIRTUOUS SIMPLICITY
Quiet design makes an impression through minimalist style without embellishment, the height of clear design. Metal is out ahead, but acetate knows how to get in shape to make a place for itself in this quest for a streamlined design.
CLASSIC VARIATIONS
Long-standing staples, timeless and forever in fashion, classics possess an attractiveness that enables them to easily move through all periods and fads. And they can reinvent themselves without ever going around in circles!
FULL SUN
Sunglasses hold an increasingly important place in the eyewear sector (with or without sun!) They’ve become an accessory that is perfectly integrated into the collections of major luxury and fashion brands while long-standing or new creative eyewear manufacturers are making space for themselves in this sector with extensive offers.
2024 OPTICAL DESIGN CONTEST: REWARDING BOLDNESS
Now part of the large programme for enhancing the sector, the 2024 OPTICAL AND EYEWEAR DESIGN CONTEST is open to students from design schools around the world, and this year it places emphasis on the changing role of accessory eyewear, exploring the possibilities for new features and the resulting innovative uses. Overseen by renowned designer Olivier Jault, the competition encourages students to rethink eyeglasses beyond their traditional function, integrating unique characteristics that respond to the emerging needs of our modern society.
SILMO D’OR: REWARDING EXCELLENCE
The ultimate awards for the talent of the sector’s players, the SILMO d’OR prizes are decided by a jury of professionals. The festive and prestigious ceremony will be held in an exceptional venue in Paris and will mark the 30th anniversary of the SILMO d’OR awards.
All the nominated and winning products will be exhibited in Hall 7, providing an exceptional display for the innovations and talent found in our sector.
SILMO ACADEMY: SCIENCE BENEFITING OPTICS
SILMO ACADEMY is a top-tier scientific symposium that is vital in underscoring the progress, discussions and reflections occurring in the sector with a new format planned this year. A €10,000 grant will also be awarded to support a research project in vision and optical sciences.
2024 SILMO promises to be an important event for the entire optics sector, combining innovation, reflection and discussions to anticipate the challenges of tomorrow.
Save the date: September 20 to 23, 2024 at Paris Nord Villepinte.
ZEISS Sunlens has developed a specific Golf lens for SNOB Milano that mainly acts on two fundamental colours of the colour spectrum, blue and green. In particular: the blue light reflected from the white ball and the green light, which is predominant, reflected from the golf course.
Benefits of the developed lens are:
Better depth perception
High-contrast vision
Better detection of the white ball on the green
The new lens offers a brighter field of view with maximum image definition and allows you to better identify the white ball during the swing compared to the green background of the grass and blue of the sky. Finally, the reduction in green light allows the eye to have a high-contrast visibility of the visual field, especially in changing light conditions or on cloudy days.
The official launch was on June 15 during the first SNOB Milano trophy organized at the Golf Club of Castelconturbia, an opportunity to test the advantages.
“Once again, we have found in ZEISS Sunlens a reliable partner, attentive to customer requests and of course of the highest quality. The introduction of an additional sports clip allows us to be even more competitive, offering our audience a triple function of use with a single pair of glasses: optical, sunglasses with our classic clip-on and sports-oriented thanks to the new clip-on.”
lool eyewear showcases its expertise in the ultralight frames segment with the brand’s launch of its SS24 collection, which is part of the Deco Series. The metallic finishes of the glasses are achieved through Physical Vapor Deposition (PVD). The Deco Series frames are hand-painted one by one with high-quality decorative lacquers.
A project that was born trying to create the best screwless hinge.
Since its inception, lool has recognized itself as a multidisciplinary design studio where different profiles collaborate with a common goal. Once we meet our goal of creating the best screwless hinge, we focus on designing and producing creative frames that are functional and lightweight.
lool is a multidisciplinary creative studio based in Barcelona. Our team is born from the mixture of different disciplines such as advertising, branding, design, fashion and journalism, which allows us to have a unique and fresh vision in the field of optics.
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Following a successful inaugural year, Myopia Profile announced the return of Myopia Action Month in September 2024.
This global event is poised to deliver 30 days of tailored education, industry collaboration, and encouragement to empower eye care professionals (ECPs) to more effectively address the disease, helping counter growing prevalence rates.
The global initiative aligns with the World Council of Optometry’s advocacy for myopia patient care and is fully supported by Myopia Profile’s visionary sponsors.
“When we launched Myopia Action Month last year, feedback from the eye care community and industry was essential in shaping the curriculum. Heading into the second year, we’re expanding upon a successful foundation. The 2024 edition will bring even more engaging content and practical learning experiences.”
Dr. Kate Gifford, co-founder, Myopia Profile
This year’s program features two educational tracks, “Foundations” and “Advanced,” each offering an on-demand package of four 15-minute recorded lectures covering a variety of topics. Sponsor product videos will accompany Myopia Profile’s science-based lectures to support practical understanding. Additionally, expanded social media activities will encourage ECPs to post, share, and discuss Myopia Action Month, while new and existing resources will further support ECPs in refining their myopia management strategies.
“The resources we’re developing are designed to empower ECPs at any stage to refine their myopia action plans and management strategies,” said Dr. Gifford. “Our 2024 event will introduce new practice support, online courses, downloadable resources, and a host of other additions. We had a fantastic first year, and we’re committed to making this September even more valuable in turning myopia knowledge and awareness into action.”
More information about Myopia Action Month, including how to register at no cost, will be published on myopiaprofile.com in the coming months.
Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.
opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.
New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.
Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.
Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.
Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.
opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.
New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.
Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.
Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.
Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.
opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.
New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.
Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.
Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.
Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.
opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.
New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.
Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.
Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.
