The Centre for Ocular Research & Education (CORE) has published a series of infographics in 25 diverse languages that encourage responsible contact lens recycling and disposal. The initiative resulted from widespread positive feedback about four English-only versions released earlier this year.

The series is now available for download and use by the global eye care community at https://contactlensupdate.com/2023/10/31/contact-lens-sustainability-infographics/

Languages now include Afrikaans, Arabic, Croatian, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Malay, Norwegian, Persian, Polish, Portuguese, Russian, Serbian, Slovak, Spanish, Swedish, and Vietnamese. CORE plans to distribute additional languages over the coming months.

The four separate designs are intended for professional and consumer educational purposes, as sustainable practices and programs are becoming more established within the contact lens sector. One infographic helps communicate with wearers about relative impact, putting contact lens-related waste into context with other common products and lifestyle habits. Two others explain the best routes for ideal contact lens disposal, while a fourth reminds wearers not to place their contacts into wastewater systems.

These can be provided to patients directly as printed resources, sent via email or text, or used on social media and practice websites to make consumers aware of available options.

“Several contact lens manufacturers have demonstrated sustainability commitments by preventing waste and inspiring reuse, recycling, recovery, and responsible disposal. Helping patients grasp that they can enjoy their contacts while remaining environmentally responsible is something we should all be reinforcing,” said Daddi Fadel, DOptom, clinical scientist with CORE and the coordinator of the translation initiative.

Click HERE for the full press release.

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LensCrafters launched its first virtual experience, LensCrafters Eye Odyssey on Roblox, a global immersive platform where millions of people connect and communicate daily. LensCrafters Eye Odyssey, one of the first online edutainment experiences with an optical retailer on Roblox, offers an engaging and educational way to promote healthy eye care habits, while providing an entertaining and immersive experience for young people.

LensCrafters Eye Odyssey aims to raise awareness around eye care while providing a fun, interactive immersive experience with LensCrafters’ Palo Alto flagship store serving as the experiential backdrop. 

“By engaging with the millions of people on Roblox, we have the capability to highlight our vision care efforts in a very creative way,” said Alfonso Cerullo, President & GM of LensCrafters, North America. “This is a unique moment for the brand to reach the younger generation and cultivate a new community through a cool interactive experience. The launch of LensCrafters Eye Odyssey gives the brand an opportunity to engage users around the importance of eye health and emphasize that vison health is critically important to everyday life and plays a vital role in a person’s overall wellbeing.”

The Eye Odyssey series will take visitors through two different seasons, embarking on a thrilling immersive journey. In season one, users help Blinky, a young, friendly eye-bulb character, overcome challenges caused by prolonged exposure to screens and learn how to maintain healthy vision by adopting appropriate eye care habits. UGC digital items can be earned engaging in the experience and redeemed at the conclusion of Season 1.

Based upon LensCrafters vision health guidance, people will be reminded during the experience through timed pop ups to utilize “the 20/20/20 rule” to prevent digital eye strain — every 20 minutes take 20 seconds and look 20 feet away (out the window, down the hall, or across the room). 

Click HERE for the full press release.

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Yokohama 24k is the latest release from Etnia Barcelona, an exclusive limited-edition sunglass model, of which only 250 units exist worldwide.

It is a collector’s piece crafted from titanium and plated with 24-karat gold. Yokohama 24k is a symbol of distinction and sophistication. Every detail, from the laser-engraved Yokohama 24k name on the temple, marked in Japanese, to the limited-edition numbering on the temple, or the subtle golden mirrored effect of the lens, is meticulously crafted.

It also features titanium nose pads for added comfort and HD lenses. Its rounded and delicate shapes evoke Japanese minimalism, an elegant and subtle style reflected in every line and corner of the eyewear. Simultaneously, the delicate intertwining gold lines accentuate the beauty of the finishes, creating a visual symphony.

The packaging has also been designed to offer a unique ‘unboxing’ experience. The Yokohama 24K box is inspired by high jewelry cases. Every element exudes quality and sophistication, from the embossed outer paper to the black velvet enveloping its interior. Once again, the gold-stamped logo becomes a hallmark of authenticity.

Yokohama 24k is available at the Etnia Barcelona online shop and selected optical stores.

Click HERE for the full press release.

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An interdisciplinary, multi-institutional team has won the prestigious Brockhouse Canada Prize for Interdisciplinary Research in Science and Engineering. The Natural Sciences and Engineering Research Council of Canada (NSERC) bestowed the honor on the C20/20 Innovation Hub, which comprises scientists, engineers and clinicians from McMaster University, the University of Toronto, and the University of Waterloo. 

Dr. Lyndon Jones, director the Centre for Ocular Research and Education (CORE) at Waterloo’s School of Optometry and Vision Science, is one of seven core investigators on the team, which is led by Dr. Heather Sheardown, a McMaster professor of chemical engineering. The team’s aim is to develop and commercialize methods to better deliver drugs to the eye.

Presented annually, the Brockhouse Prize is reserved for highly collaborative Canadian teams of researchers from different disciplines who have combined their expertise to produce achievements of outstanding significance in the natural sciences and engineering.

NSERC stated that C20/20 has become an “internationally recognized innovation center for its ophthalmic therapies and devices, and for the wide-ranging training and mentoring of highly qualified personnel, whose impact has improved the lives of millions of Canadians suffering from ocular diseases and vision impairment.”

“Typically, to get the relevant therapeutic effect, the drug needs to be at a very high concentration. That results in toxicity issues and extra cost,” said Jones. “If we could slow the drainage of the drug from the eye, we’d have far more effective drops.” 

Some drugs are delivered via injection to the back of the eyes, which is unpopular with patients. The C20/20 team is working on ways to improve drug delivery methods to both the front and the back of the eye. The $250,000 CAD grant that comes with the Brockhouse Prize will help team members continue with their research efforts. 

Jones’ research focuses on making eyedrops more effective by having drugs bind to mucin receptors, which cover much of the surface of the eye. Mucin is a protein with a gel-like consistency, so if a drug is attached to something that’s attracted to mucin, it would hold onto the eye surface much longer, while improving its uptake into ocular tissue.

“Some of the animal studies we looked at showed we could get an effective result with about one-tenth of the concentration of traditional dry eye prescription drugs,” he said. 

So far, the team has shown the safety and effectiveness of the new method in animal models. Jones estimates it will be five years before human clinical trials can be completed and another few years before new mucin-binding eye drops reach the market.

Jones’ collaboration with Sheardown dates to the early 2000s, while the C20/20 team was formed in 2008. Since then, the team has trained some 100 early-career scientists, published numerous papers, and filed multiple patents.

“This prize is collaborative,” noted Jones, who is cross appointed to the departments of Biology, Chemistry, Chemical Engineering and Physics at Waterloo. “You can’t be good at everything, so I’ve always searched for collaborators. That’s how research needs to be done these days.”

Additional co-investigators on the C20/20 Innovation Hub team include Professor Todd Hoare (Chemical Engineering) and Dr. Judith West-Mays (Pathology & Molecular Medicine) at McMaster University; Professor Frank Gu (Nanoengineering) at University of Toronto; and Chiefs of Ophthalmology Professor Varun Chaudhary of St. Joseph’s Hospital/McMaster University and Dr. David Wong of St. Michael’s Hospital/University of Toronto.

Click HERE for the full press release. 

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Etnia Barcelona launches Miscelánea, a mix of Japanese and Mediterranean influences reflected in the designs of the new optical collection. Their combination of natural acetates with textures and details are inspired by Japan and feature bold shapes with a Mediterranean character. Notable novelties include prints representing koi fish scales, cherry blossom colours, or a circular detail on the temple symbolizing the rising sun.

Featured model: Orion

Distributed by: www.etniabarcelona.com