Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

From its global debut under the theme “Everything Starts with a Detail”, Nikon Optical Canada will run its successful campaign “Inspiration Starts with a Detail” in June. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, or spark the imagination to highlight endless possibilities, this campaign promotes local creators from across the country. Nikon Lenswear demonstrates how attention to details can move us all from the ordinary to the extraordinary.

LOCAL CREATORS TELL THEIR STORY

Inspiration can arise from everywhere and everything we look at. With Nikon optical lenses, you can see all the marvels surrounding you: the curves of a stroke, great finesse, flamboyant colours.

A detail catches your eye and becomes a true gateway to your next creation. Through your unique vision, one masterpiece inspires another.

Just like a great chef who finds their next blend of flavours in the softness of the watercolour superbly applied by a painter.

Nikon collaborated with artist Olivier Rielland Nadeau, with over a decade of experience in the creativity industry and a famous calligrapher. Olivier imagined a piece that honours the Japanese heritage while mixing the colourful possibilities that Nikon lenses create. He created an original painting aimed at inspiring three great Canadian chefs in the creation of a new gastronomic dish: Andrea Carlson (who was recently awarded a Michelin Star) from Burdock & Co in Vancouver, Olivier Larocque from Le Club Chasse et Pêche in Montreal and John-Vincent Troiano from Frilu in Toronto.

This awareness campaign starts June 5 until June 30, 2023. It is aimed at a highly qualified audience that is sensitive to the quality of the products they consume. The campaign is digitally powered by a series of three videos, in addition to an immersive and explanatory web page, inviting patients to visit a Nikon expert.

These Nikon Lenswear ad videos will be pushed on online streaming platforms including CBC’s Gem and Radio-Canada’s Tou.TV in the provinces of Quebec, Ontario, Alberta and British Columbia.

A new Nikon Lenswear CA Instagram page has been launched together with this campaign. Social media advertisements on Instagram and Facebook including digital programmatics will be pushed.

Click HERE for the full press release.

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads. Luc Bonnefoy, senior vice president (SVP), Surgical; John Ferris, SVP, Consumer; and Yang Yang, SVP, Vision Care; will join the executive management team of the Company reporting directly to Brent Saunders, chairman and CEO.

Concurrent with this change, Joseph Gordon, president, Global Consumer, Surgical and Vision Care, will transition to the role of Strategic Advisor to Saunders. Additionally, Louis Yu, Ph.D., executive vice president (EVP) and Chief Quality Officer, has notified Bausch + Lomb of his intent to retire later this summer, and the Company will commence an internal and external search for his replacement.

“(…) With these changes to the executive management team, our leaders will be closer to customers and patients, which will set the stage for accelerated growth and propel Bausch + Lomb toward a highly competitive, efficient and effective future,” said Saunders.

“I’d also like to express my deep gratitude to Joe Gordon and Louis Yu. Under Joe’s leadership, the Company has built a broad and diverse commercial platform across many geographies, and we are fortunate to have his continued expertise in his new role. I also want to thank Louis for the vast contributions he has made throughout his entire career to ensure patients all around the world receive top-quality health care products and solutions,” continued Saunders.

Click HERE for the full press release.

Transitions Optical in Canada has announced its consumer media campaign for 2023 targeting eyeglass wearers via outreach consisting of TV advertisements, online videos and display banners, paid search and social media content, digital audio, and a partnership with Golf Canada.

As part of Transitions 2023 media strategy, there will be TV spots during the spring and summer months on both English and French popular conventional and specialty TV networks such as CTV, TVA, TSN and RDS during top programming. Televised efforts will reach 97% of the Transitions target audience. Additional outreach will focus on social media content ranging from online videos to sponsored posts across Facebook, Instagram, and YouTube. Alongside paid social will also be paid search targeting keywords on Google and Bing search engines.

Transitions Optical will also continue its partnership with Golf Canada as the official eyewear partner for Golf Canada’s two Professional Golf Championships—the RBC Canadian Open (June 6-11, 2023, Oakdale Golf & Country Club, Toronto, ON) and the CPKC Women’s Open (August, 22-27, 2023,  Shaughnessy Golf and Country Club, Vancouver, BC)

“We are thrilled to partner with Golf Canada again as the official eyewear partner for the RBC Canadian Open and CPKC Women’s Open,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “Transitions Light Intelligent Lenses automatically adapt to changing light, making them an ideal choice for golfers and others who experience a wide range of light conditions throughout the course of their day.”

This partnership with Golf Canada will include on-site activation with banners, education, on-site Transitions lens testing, and customized advice. Visitors to the Transitions booth will be able to test their skills with a putting challenge and visit a unique art installation. Additionally, Transitions Optical will be increasing both its TV and digital advertisement presence during the broadcast of both golf events.

To boost trade engagement, Transitions Optical will also be hosting industry partners and customers onsite at the RBC Canadian Open and the CPKC Women’s Open events. A consumer contest will also be part of the collaboration with Golf Canada, and more information on this will be announced leading up to the event.

Click HERE for the full press release.

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back! After its successful comeback in January 2023, opti is strengthening the areas of knowledge transfer, entertainment, and internationality. To this end, the trade show is joining forces with numerous partners. 

One for all, all for one: to bring the entire optical industry together under the opti brand in Munich in 2024, the opti makers will be presenting the numerous new cooperation opportunities and ideas to the market directly and in person over the coming months. This is because opti, the international trade fair for optics and design, is going on tour and will personally participate in numerous customer and industry events in the coming cycle to network even more closely. 

Participation in the various events offers the makers of opti the opportunity to not only directly present the concepts for 2024 but to further shape them in exchange with the industry. Above all, exhibitors and visitors will benefit from the new presentation opportunities, the even broader network and even more concentrated, international expertise. 

For a Strong Industry 

After the kick-off at Vision Expo East in New York from March 17 to 19, 2023, where the focus was primarily on international collaborations around the topic of myopia and digitalisation, the next stop for opti is the new The Optics Conference by Eyebizz June 9-10, 2023, in Mannheim. Likewise, opti will appear at the Austrian MYOPIE CONGRESS on June 17, 2023, in Vienna as a partner and participant. One more stop on the opti tour in the US is the digital My Vision Show from July 7 to 9, 2023. 

“We are very much looking forward to being part of all these important industry events in order to engage in personal exchange with the industry and increase our visibility nationally and internationally. Through our participation, we would like to strengthen our position as the leading trade fair for the optics industry, expand our network and gain valuable industry insights. We are sure that this will enable us to respond even better to the needs and wishes of our exhibitors and visitors.” Cathleen Kabashi, Head of opti

Source : opti

The season for patios, beaches and outdoor activity is upon us, and as Canadians spend more time in the sun, their risk of getting cataracts increases without adequate protection of sunglasses from the harmful effects of ultraviolet (UV) radiation. As June also marks Cataract Awareness Month, it becomes all the more important to raise awareness and educate Canadians about cataracts, the primary cause of vision loss.

Despite cataracts impacting over 2.5 million individuals in Canada today, a recent survey conducted by the Canadian Ophthalmological Society (COS) reveals that 38% of Canadians are still unfamiliar with the disease and the majority (73%) are unaware it’s the leading cause of blindness.

Additionally, when it comes to protecting their eyes from harmful UV rays, younger Canadians are not taking enough precaution: only a third of respondents say that their children regularly wear sunglasses on a sunny day (33%) or during the summer months (32%). Just 13% say their children wear them on a cloudy day, despite the fact that UV rays are still present.

“Cumulative, prolonged exposure to harmful UV rays increases the risk of developing cataracts and other eye conditions,” says Dr. Phil Hooper, President of the Canadian Ophthalmological Society. “Over time, this exposure gradually causes the lens to become clouded, resulting in increasingly blurred or hazy vision that eventually interferes with everyday activities. Wearing sunglasses across all seasons, from a young age, will help protect the eyes from UV exposure, reducing the risk of developing cataracts later in life.”

While this eye disease is more common in people over 60, taking the necessary precaution from a young age will only help decrease their chances of getting this eye disease in the future.

To address the survey findings, the COS urges Canadians to take proactive steps to protect their eyes from UV radiation and cataracts.

The following recommendations are essential:

1. Encourage consistent use of sunglasses: Wear sunglasses with 100% UV protection even on cloudy days, as some UV rays can still pass through even under extreme overcast.
2. Promote UV-protective eyewear for car rides: UVA rays can penetrate glass, so emphasize the importance of wearing sunglasses in vehicles to minimize UV exposure during travel.
3. Advocate for year-round eye protection: Educate your peers about the need to wear sunglasses throughout the year, not only during the summer months, to maintain optimal eye health.

Click HERE for the full press release.