Myopia Profile, the internationally trusted clinical myopia management information center for eye care professionals (ECPs), has launched a major upgrade of its My Kids Vision website. This free resource for parents provides easy-to-digest, evidence-based information on myopia and its management.

My Kids Vision is designed as a one-stop, trusted, research-referenced resource to which ECPs can refer parents as they navigate through their child’s myopia management journey.  The updated Knowledge Center now offers more than 40 articles explaining myopia, treatment options, and children’s vision including age-specific and topic categories for babies and toddlers, children, teenagers, and young adults.

A new resource on the website offers printable graphics with QR codes that eye care professionals can share with parents during the consultation. These promote targeted reading and information on different aspects of myopia, treatment options, and management principles.

Myopia Profile co-founders and My Kids Vision developers Dr. Kate Gifford and Dr. Paul Gifford have a combined five decades plus of ocular science experience. They have authored more than 150 peer reviewed and professional publications and have presented more than 250 conference lectures around the world, primarily on clinical myopia management.

Dr. Paul Gifford said, “Communicating the entire myopia message can be time consuming and can be a barrier to managing myopia. Our substantially expanded My Kids Vision website helps overcome this barrier. ECPs can now display a webpage or print a QR code sheet for parents to immediately see relevant content on their phone while they are in the office, or to read after the appointment.”

My Kids Vision also offers a six-question parent survey and advice on addressing a child’s risk of myopia development or progression. Questions cover topics including genetic risks (e.g., myopic parents), environmental factors (e.g., screen time and outdoor activity), and individual risks (e.g., age and if a child already wears glasses for distance vision).

“Communication is arguably the key ingredient in successful myopia management. We developed My Kids Vision as an information tool for eye care professionals to assist parents in understanding myopia and steps to help their children. It is also a powerful public awareness tool, encouraging parents to speak with a professional,” said Dr. Kate Gifford. “Myopia is something that every parent should be aware of but may not know about. Our new Knowledge Center is designed to support parents and eye care professionals working together. That assists children with myopia to have the best possible vision now and best possible eye health outcomes into their adult lives.”

Several key features of MyKidsVision.org are currently available in six languages. Additional languages for the Knowledge Center and other content are in development. 

Click HERE for the full press release.

SILMO ACADEMY has set itself the goal of supporting ophthalmic optics professionals in their quest for excellence.

Since 2016 and every year, SILMO ACADEMY supports a research project in the field of optics and vision science.

SILMO Paris reveals the winner of the 2022 edition and his project. Selected by the Scientific Council, Denis SHEYNIKHOVICH of the Institut de la Vision, was awarded a €10 000 grant to invest in his research .

This study, « Impact of visual ageing on mobility in a real environment », carried out in SNCF train station, concerns the improvement of visual information supports for elderly people.

Click HERE for the full press release.

This is Liam, a square-shaped frame from the Classic collection made of worldclass
biodegradable Acetate. Like all ic! berlin frames, Liam is 100% designed and
manufactured in Berlin.

Distributed by ic! berlin: www.ic-berlin.de

EssilorLuxottica announces the renewal and expansion of its partnership with Ferrari, a wholly owned Italian subsidiary of Ferrari N.V., that began in 2016.

Under the new multi-year agreement, signed by the two companies and effective from January 1, 2023, EssilorLuxottica will continue to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands. The licensing activities also extend to the first collection of monobrand eyewear featuring the Prancing Horse trademark.

EssilorLuxottica’s sponsorship is also expanding under the new agreement: the Ray-Ban logo, in addition to remaining on the Formula 1 single-seaters, will appear for the first time on the cars and apparel of the official drivers in Competizioni GT, competing in the World Endurance Championship with the Le Mans Hypercar and in a Gran Turismo championship with GT3 cars.

“There is only one Ferrari, and our story together has been exciting since the beginning. We saw with our first collaboration between Ray-Ban and Scuderia Ferrari the passion racing fans have for the Ferrari brand and the strong crossover between racing and fashion translated very well into eyewear,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.

“As of today, Ferrari is preparing to achieve new goals with EssilorLuxottica: from the first exclusively Ferrari-branded eyewear line to the challenges awaiting us on the circuits in the motorsport seasons ahead,” said Benedetto Vigna, CEO of Ferrari.

Click HERE for the full press release.