Transitions Optical Canada has announced the hire of Mathieu Arsenault as Channel marketing manager, Canada. In this role, Arsenault will oversee responsibilities including developing and implementing key account marketing strategies that align with retailers and partners in Canada to build the Transitions^® business, planning and managing consumer marketing and many more leading key initiatives.

“Mathieu’s previous experience as the Transitions brand manager at Essilor Canada for the last three years gives us great confidence that he will excel in his new position as Channel marketing manager of Transitions Optical Canada,” says Isabelle Tremblay, Director of sales and Marketing for Transitions at Essilor Group Canada. “His strong knowledge of the Transitions brand, diverse marketing skills, and experience managing key accounts make him an important asset to the Transitions team.”

Arsenault’s experience includes over 20 years in the marketing industry with a strong set of marketing skills. Prior to his current role with Transitions Canada, Arsenault worked as Transitions brand manager for Essilor Canada, marketing product manager at L’Oreal Canada, and freelance marketing with Adhérence Marketing.

Click HERE for the full press release.

Pender draws upon vintage references and combines contemporary cool. With a unisex profile, this bold square shaped frame has a medium size fit. Available in a classic gloss black with smoke colored lens or a sophisticated tortoise with brown lens. Stunning Orca Mother & Daughter artwork by Corrine Hunt.

Distributed by: www.claudiaalan.com

opti 2023 is to be held from January 13 to 15. The ophthalmic optics sector will be able to start the new year and lay the foundations for successful business deals at the Fairground Munich two weeks earlier than planned. 

Exhibition Director Bettina Reiter said: “We want to leave the pandemic-related lean period far behind us and go on the offensive to create the best possible framework conditions for the industry. Next year, it will be 15 years since the well-known and established January date became the perfect launch pad into the new year for the ophthalmic optics sector in the German-speaking region.”  

The date for opti 2024 has also been set. The international trade show for optics & design has secured the mid-January spot once again and will form the meeting point for the industry from January 12 to 14.

Click HERE for the full press release.

As screen time and exposure to harsh lighting, both indoors and out, continues to rise for eyeglass wearers, Transitions Optical’s new campaign— “From Screens to Sun. Face the Light.”—aims to reinforce the superiority of itslenses in helping to enhance the vision experience and protect the eyes from ultraviolent rays and harmful blue light, indoor and outdoor.

Need for Dynamic, Light Protective Eyewear Amplified

A recent Transitions Optical study found that since the beginning of the COVID-19 pandemic, 66% of prescription eyeglass wearers said they spend more time in front of digital screens and 22% of consumers report spending more time going outside into bright sunshine.

As a consequence, eyeglass wearers are becoming more aware of the important role lenses play in helping to protect and preserve their eye health—with 75% agreeing that lenses should help to protect from both ultraviolet light and harmful blue light.

Eyecare professionals have also taken note of the pandemic’s effect on their patients’ eye health. In fact, more than 70% of eyecare professionals agree that their patients have become more focused on eye care and protection since the pandemic began.

“Increased exposure to ultraviolent rays and harmful blue light emitted by the sun, harsh indoor lighting and electronic devices are putting consumer’s eyes into overdrive,” said Brian O’Neill, Global Vice President Innovation, Technology & Operations, Transitions Optical. “Our new campaign is reinforcing the superiority of Transitions lenses when it comes to helping eyeglass wearers to face the intense light situations they encounter in their daily lives.”

Cick HERE for the full press release.

On Saturday, June 18, Fighting Blindness Canada’s Cycle for Sight is back in-person, raising essential funds for vision research in the Toronto area and across the country. Being held at the Gibson Centre in Alliston, ON, the annual event encourages participants of all ages and abilities to get active to support over eight million – 1 in 5 – Canadians living with a blinding eye disease that puts them at significant risk of blindness.

“There are 1.2 million Canadians who are living with uncorrectable vision loss and that number is expected to grow to 2 million by 2050,” says Doug Earle, President, and CEO of Fighting Blindness Canada. “This is why raising funds for vision research to restore their sight is critical. We are so grateful to Cycle for Sight participants and their supporters in helping to prevent blindness.”

Joining Cycle for Sight this year is Canada Winter Games silver and bronze medalist Maya Jonas, as well as New Tecumseth Mayor Rick Milne to welcome cyclists at the starting line. Once the ride through some of Ontario’s most picturesque areas is complete, cyclists can enjoy food, prizes, and the opportunity to meet FBC-funded scientists who are making groundbreaking discoveries in vision research – all with protocols to keep cyclists and their families safe and comfortable.

For those unable to participate in-person, Cycle for Sight’s virtual component allows Canadians anywhere to help raise money for vision research by joining celebrated Parapan Silver Medalist, Paralympic 2024 hopeful and Amazing Race Canada alumni Lowell Taylor on a Zwift ride. Participants can create their own challenge at their own pace, whether it be walking, dancing, yoga or any other favourite physical activity, all in support of vision research funding.

Both the in-person and virtual event will honour participants’ accomplishments and share stories of individuals whose lives have been touched by the work of researchers funded by Fighting Blindness Canada.

Date: Saturday, June 18, 2022

Location: Gibson Centre and PPG Park, 63 Tupper St. W., Alliston, Ontario L9R 1E4

Choice of activities: Cycling (in-person), or any other type of activity that gets people moving (virtual)

cycleforsight.ca

Click HERE for the full press release.