SILMO PARIS welcomed cheerful professionals who were thrilled to gather, converse, do business, show and share in the incredible energy of the optical and eyewear industry.
“We were
uncertain we would succeed, but we were also convinced that the trade fair
would have to occur to get real-life business rolling again,” says Amélie
Morel, Chairwoman of SILMO Paris. “We are the first great international trade fair
in our sector to have reopened, and we felt a form of responsibility to succeed
in organising this gathering of all the industry’s professionals. I would like
to take this opportunity to thank all the companies, partners, exhibitors and visitors
who contributed to the triumph of this event.”
After long
months in virtual mode, the professionals indeed affirmed the necessity of
seeing each other again at a trade fair, a not-to-be-missed crossroads for
innovation and creativity, expertise and knowledge, discovery and discussion. In
a reduced format featuring a bright setting of stimulating yellow and
futuristic orange, SILMO PARIS assembled all the elements that make
it attractive and unique: its five-star reception,
the SILMO d’OR awards, SILMO NEXT, TRENDS by SILMO, SILMO TV, and more.
500 exhibitors were present, principally of
European origin, since the usual Asian representatives (from China, Japan and
Hong Kong) were prevented from travelling. Nearly 19,000 visitors – 63% French and 37% foreign – headed for Paris-Nord Villepinte
to immerse themselves once again in the festive and yet very business-like
atmosphere of this trade fair.
While SILMO NEXT – the marketplace of the future – unveiled the latest frames
trends and addressed concrete futurology themes (CSR, new materials, responsible
production, connected glasses, and so on), the SILMO d’OR awards promoted the best in creation and innovation.
Jean-Christophe Leblanc, Jury President of this 2021 edition, pointed out the
great diversity and extent of the applications submitted, “in terms of shapes, designs,
colours, materials and expertise. We brought special attention to the creativity
and novelty of the models presented. There were a lot of designs that we fell
in love with, and we had a lot of discussions, but in the end, the models we
selected were all natural winners.”
Click HERE for the full press release.
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