At Centre Visuel Montréal-Nord, Rita Abou-Matta has made contact lenses a true area of clinical expertise. A licensed dispensing optician in Quebec, she devotes a significant portion of her practice to evaluating, fitting, and supporting contact lens patients, well beyond simply dispensing visual equipment.
Her work covers the entire process: analyzing visual needs, selecting geometries and materials, conducting trials, and providing detailed training on handling, hygiene, and safe wear. Learning to wear contact lenses is a particularly sensitive step, especially for children or patients apprehensive about touching their eyes. A structured educational approach, combined with technical rigor and patience, is essential to ensure long-term comfort and safety.
Multifocal fittings present an additional challenge. They require careful analysis of refraction, pupillary dynamics, ocular surface condition, and visual habits. Multiple trials are often necessary to optimize stability and visual quality at all distances. “It is highly precise work that requires time and close attention to the wearer’s expectations,” she explains.
Standing Out in a Competitive Market
In an environment shaped by large banners and volume- and price-driven commercial strategies, the clinic instead focuses on specialization and personalized care. Its independent status allows significant flexibility in product selection and fitting protocols.
The patient base is diverse: young families introducing children to contact lenses, active adults seeking practical solutions, a significant proportion of seniors requiring multifocals, and patients with more complex visual needs, often referred for specialized expertise.
Measurable Results
Over time, this approach has translated into concrete outcomes.
Today, approximately 30% of patients wear contact lenses, a proportion that has increased by about 40% over five years. Multifocal lenses account for nearly 20% of fittings, a share that continues to grow with the active aging population.
The retention rate reaches about 80% after fitting, reflecting the importance placed on follow-up care. External referrals — from both patients and other professionals — represent nearly 10% of new annual consultations, particularly for more complex cases.
From an organizational standpoint, the development of the service has contributed to roughly a 10% increase in contact lens sales, with a positive impact on the clinic’s overall revenue.
Trust as the Primary Indicator
For Rita Abou-Matta, success goes beyond numbers. It begins with satisfaction and loyalty: “Guiding each person toward comfortable, safe, and lasting vision remains my main motivation.”
This human dimension, combined with specialized technical expertise, has allowed Centre Visuel Montréal-Nord to stand out for its recognized contact lens services — meticulous work often invisible to the public, yet essential to the patient visual experience.
