Blog

September 10, 2020September 8, 2020

Essilor Group Embraces the “New Normal” Through Digital Technologies

Essilor has been leveraging new digital technologies in order to connect with nearly 600,000 people, including customers and employees in more than 45 countries via webinars, virtual summits, online training… to adapt the “new normal”.

Essilor has a proven track record of responding swiftly to changing business environments by leveraging digital technologies to drive efficiency and productivity within the Group. This has once again been demonstrated during the COVID-19 pandemic, with employees playing a leading role in adapting to the new global context.

With the pandemic serving as a catalyst, the last few months have driven thousands of employees to step up their digital skills while working from home in order to maintain close relations with colleagues, clients and partners. Between mid-March and end July, approximately 140 digital events were organized across Essilor with nearly 600,000 participants – including employees as well as Eye Care Professionals (ECPs) and customers.

Starting from April this year, Transitions^® teams across the globe have been conducting regular webinars for ECPs and partners to help them get up to speed on Transitions^® Signature^® Gen8™, light sensitivity, photochromic technology as well as best practices and opportunities in this new global context.

While digital communication shouldn’t fully replace face-to-face interactions, it ultimately offers a scalable and efficient solution for companies to keep their businesses running smoothly while staying close to their employees, customers and key stakeholders.

Click HERE for the full press release.

September 10, 2020September 10, 2020

CooperCompanies and Divisions Named One of Fortune’s Best Large Workplaces

CooperCompanies announced that the company, along with its CooperVision and CooperSurgical divisions has been named one of Fortune’s Best Large Workplaces in Manufacturing and Production.

“Being included on Fortune’s Best Large Workplaces in Manufacturing and Production List is a testament to our outstanding employees,” said President and CEO Albert White. “For both CooperVision and CooperSurgical, our manufacturing and production teams are the backbone of the businesses, ensuring we produce, maintain and deliver our products around the globe. In many ways, this award highlights the team effort across the organization from the products that our R+D teams invent and study, our M+A team’s purchase, our marketing teams promote, and our sales representatives sell.”

To determine the companies selected for this list, Fortune research partner Great Place to Work^®analyzed responses from more than 160,000 employees at Great Place to Work-Certified™ organizations in the Manufacturing & Production industry. Employees responded to more than 60 survey questions anonymously rating their employers, assessing workplace culture, employee experience, and leadership behaviors.

Click HERE for the full press release.

September 9, 2020August 18, 2020

Inface Features Timeless Beauty

The perfect balance of classic Danish design and modern colour hues, IF9442 in
colour 6725 showcases what Danish brand Inface does best… timeless pieces that
allow true beauty to shine.

Distributed by COS: canadianoptical.com

September 8, 2020September 8, 2020

The Vision Council Launches New Brand Identity and Member-Focused Website

The Vision Council, the non-profit organization serving as a global voice for the eyewear and eyecare industry, announced the launch of a new brand identity, including a reimagined logo and a new website designed to better serve and accommodate the needs of members and the vision care community at large. The rebrand and website launch represent the initial phase of the plan The Vision Council announced in January 2020 when it set a new direction for the organization based on community-building and industry growth. The branding roll-out follows months of collaboration with members, during which The Vision Council’s leadership team held regular industry taskforce calls with optical community leaders to understand the implications of the COVID-19 pandemic on the vision care industry and to determine what kinds of tools and resources would best serve members in a rapidly changing marketplace.

“Coming out of The Vision Council’s Executive Summit in January 2020, we announced a five-year plan reflecting a renewed focus on community-building and promoting industry growth. Since then, the industry has been confronted with unprecedented challenges. The need to come to together as a community and bolster our industry has resonated more powerfully than we could have imagined,” said Ashley Mills, CEO of The Vision Council.

The Vision Council’s new brand identity is anchored by a new logo. Inspired by the concepts of refracted light and the visible light spectrum, the logo includes a “V” shaped mark comprised of seven different lines and colours—representing each of The Vision Council’s seven membership divisions—alongside “The Vision Council” in bold typeface.

The Vision Council’s new website, TheVisionCouncil.org, has been reimagined based on the needs of members. The new website offers improved navigation, modern features and curated content.

Watch the video introducing the new brand identity:

Details on new virtual programming and member initiatives for the remainder of 2020 and 2021 will be announced in the coming months.

For news and updates, follow @OpticalIndustry on Twitter and ‘The Vision Council’ on Facebook and LinkedIn. For a more visual look at the industry and what’s new, follow @thevisioncouncil on Instagram.

Source: The Vision Council

September 8, 2020September 9, 2020

A New Media Campaign by Essilor Canada to Accelerate Recovery

To accelerate the post-Covid relaunch, Essilor Canada is back in full force with a media campaign to reach consumers in need of visual solutions and offer them the possibility to find an eye care professional near them and, in turn, help drive traffic to ECP practices.

« The campaign will reach 5 million Canadians with the message: “Discover customized lenses for your connected life. See more. Do more. Essilor.” explains Christophe Perreault, President – Essilor Canada.

From August to December, the message will be delivered nationally through digital marketing: web banners, social media (Facebook and Instagram), SEM and influencers such as Maxime Laoun, Eli Garcia and Sandra Sassine.

The influencers are also participating in a special project for the Quebec market: a series of one-minute TV spots presenting their testimonials on the visual challenges they face and the solutions that Essilor offers through the support of ECPs. The messages started airing mid-August, during prime time on Quebec’s news channels, and will continue until mid-October. They are also available, with English sub-titles, on Essilor’s YouTube channel.