Blog

September 14, 2020August 26, 2020

Nikon Launches New Online Ordering Platform

To further improve the consumer experience, Nikon announces the launch of a new online ordering platform. This platform will help improve efficiency in clinics so ECPs can provide the best service to their patients.

Some of the new features included are:

• Lenswear-I Synchronization: Patient information synchronizes from Lenswear-I to online ordering platform.

• “I See Without Compromise” Ordering: Order up to four pairs in the same entry. RX-fields autofill after the first order is entered.

• Easy Redos: Retrieve previous frame tracing information in one click. Autofill order fields with old invoice information.

• Stock Lenses Order: Easily order multiple stock-bulk lenses via colour legend grid. Combine stock-bulk and stock-patient orders into one reference number. Search and filter tools for effective stock ordering.

• Frame Wide Selection: A large selection of frame shapes, brands and models pre-set in the platform.

• Other Features: Balance eyes, industrial thickness, mounting type taken into consideration for more realistic results of Feasibility Calculation. Convenient printable voucher to identify frames-to-follow. Single catalogue with frames and RX for a seamless experience.

The online ordering platform will be available as of the first week of September 2020.

Click HERE for the full press release.

September 11, 2020September 8, 2020

AYA Optical Launches Capsule Collection Featuring Indigenous Artwork by Phil Gray

AYA Optical released a new eyewear capsule featuring designs by celebrated BC’s Northwest Coast Ts’msyen artist Phil Gray. The in-demand artwork is now available on wearable AYA optical frames in two colour ways. “Justin” is a bold yet refined square shaped frame and features a striking Phil Gray eagle design along the arm.

www.claudiaalan.com

Click HERE for the full press release.

September 11, 2020September 11, 2020

Transitions Launches “Get the Real Thing” Contest in Canada

Transitions Optical has launched a promotion to drive awareness about the importance of making sure patients receive authentic Transitions^® lenses when purchasing Transitions photochromic lenses. The “Get the Real Thing” promotion rewards select eye care professionals and patients for registering their lenses using the Transitions lens Certificate of Authenticity (COA) after receiving their lenses. The promotion will run from September 1 through December 2020.

“We know the vast majority of people who tried Transitions^®Signature^® GEN 8™ lenses were satisfied with them,” said Patience Cook, director, North America marketing. “It’s important that when patients ask for Transitions brand lenses, they receive the authentic product. The certificate of authenticity helps provide confidence to both patients and ECPs that they are getting the high-quality product they have asked for.”

The contest asks ECPs to give patients a COA when dispensing their Transitions lenses. The eye care professional should show the patient the registration field and instructions. Once registered, patients are eligible to receive one monthly prize, including Bose^® SoundLink^® II wireless headphones. ECPs are eligible to win Transitions lens branded gift packs.

Click H E RE for the full press release.

September 11, 2020September 4, 2020

Rapp Eyewear – An Eyewear Love Story

Jean-François Venne, Optik Magazine’s contributor, presents Mel Rapp, iconic Canadian eyewear designer who exports his creations all over the world.

Mel Rapp’s love of eyewear started in the second half of the sixties, where he was already selling non-prescription sunglasses to other students. In 1978, by then an optician, had a client with very strong myopia who dreamed of wearing a rimless frame. Mel Rapp ended up making a piece tailored for him, which worked well, and fabricated some for other people as well. But it was in the early 2000s that Rapp Eyewear started to manufacture frames more intensively, mainly after the opening of a separate installation in 2001.

Rapp Eyewear frames are worn by people who aren’t into mass production, who love well-made products, and accept to pay a little more to get them. They don’t place a logo or a similar inscription on the frame. According to Mel, clients pay for an object that they love and shouldn’t be used for advertising purposes.

Find out which materials Mel Rapp prefers to use and how the pandemic has affected Rapp Eyewear by checking out the full interview available in the August-September issue of Optik Magazine.

Click HERE for the full interview.

September 10, 2020September 10, 2020

4th World Congress of Optometry Postponed Until 2023

The World Council of Optometry (WCO) has announced that the 4th World Congress of Optometry (WCO4) planned for Melbourne, Australia in 2021, will now be postponed to September 8-10, 2023. The partnership with Optometry Victoria South Australia (OV/SA) and the Optical Distributors and Manufacturers Association of Australia (ODMA) will continue.

WCO4 was originally scheduled to be held alongside O=MEGA21, the largest eye care and eyewear trade show and conference in the Southern Hemisphere, in September 2021. However, the impact of COVID-19 and travel restrictions have necessitated the postponement to 2023.

OV/SA President Elise Pocknee-Clem said: “There were a number of factors that made the decision to delay the WCO4 component of the 2021 program a simple one for all three Boards,” she said. “Many private optometrists from overseas have experienced shutdowns, as we have in Australia, and the economic impact of closures may limit practitioners’ ability to travel abroad for continuing education next year. Also, significant periods of lockdown and inconsistent ‘opening up’ protocols could impact the capacity of attendees to commit to international travel in the short-term. This, and the impact on the university and not-for-profit sectors, and the difficulty in predicting the timing for the ‘end’ of the pandemic meant that we needed to act decisively.”

Click HERE for the full press release.