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AAOF Announces 2020 Hopkins Comprehensive Eye Care Award Recipient

The American Academy of Optometry Foundation (AAOF) announces Charlotte Yiyi Wang, OD as this year’s recipient of the Hopkins Comprehensive Eye Care Award. Dr. Wang is a graduate of the University of California, Berkeley School of Optometry, and primary care/community health resident at the Meredith W. Morgan University Eye Center.

The award is intended to promote the practice and development of comprehensive eye care by providing incentive and support to talented optometric residents who demonstrate a passion and commitment to further clinical experience, research, and education.

Dr. Wang presented an impressive resume of experience in clinical research, volunteer service, and lecture presentations, thus earning this prestigious award.

Click HERE for the full press release.

The CNIB Foundation Announces New Partnership with IrisVision

The CNIB Foundation has signed a new partnership agreement with IrisVision, global leader in digital vision technologies.

IrisVision’s visual assistive device allows users to access and amplify their limited sight. The wearable device is FDA registered, and helps users with a variety of eye conditions including age-related macular degeneration, Stargart disease, and glaucoma.

“IrisVision redefines possibilities for those living with vision impairment and aims to not only provide sight, but to connect people with their world,” says Ammad Khan, CEO of IrisVision. “We are proud to be partnering with the CNIB Foundation, an organization that supports Canadians with sight loss from coast to coast. We’ve had thousands of success stories in the United States and are looking forward to expanding our resources to the 1.5 million Canadians living with low vision.”

Through this partnership, people with sight loss across the country will have exclusive access to IrisVision’s products as soon as they launch through all of the CNIB Foundation’s enterprises, including Shop CNIB, CNIB Frontier Accessibility and its affiliate organization, Vision Loss Rehabilitation Canada.

Click HERE for the full press release.

Transitions Launches Virtual Try-On for Transitions® Signature® GEN 8™ Lenses

Transitions Optical has introduced a new, immersive augmented reality experience where patients can see themselves in all seven Transitions Signature GEN 8 lens colours and choose from a selection of frame styles even before they enter the practice. Users can access the virtual try-on at Transitions.com/virtualca on their own desktop, mobile or tablet devices—minimizing the need for patient contact in the practice.

The technology is designed to allow users to experiment and play with Transitions Signature GEN 8 lenses in different colours across the full range of activation tints. As users tap through different lens colours and frame options, they are also able to capture downloadable photos in all stages of tint.

The Transitions lens virtual try-on uses the best in class technology provided by FittingBox to give users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time.

“It’s more important than ever to make patients’ digital journey customizable and convenient,” said Patience Cook, director North America marketing, Transitions Optical. “By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eyecare professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation.”

Click HERE for the full press release.

Academy 2020 Moves Online as the COVID-19 Pandemic Continues

As a direct result of the COVID-19 pandemic and the American Academy of Optometry’s (AAO) has announced that Academy 2020 originally scheduled to be held in Nashville, TN will be held entirely as a virtual meeting renamed Academy 2020 At Home.

“We listened to our stakeholders and watched the national health situation very carefully including the impact on Nashville, and we absolutely believe this is the best decision for everyone,” said Academy Chief Executive Officer Peter Scott.

Academy 2020 At Home will offer “live” COPE continuing education (CE) approval, speaker coordination and a broad, insightful experience for attendees, exhibitors and sponsors. In this new format, the Academy plans to deliver nearly 300 hours of continuing education (CE) and participants will be able to earn up to 80 hours of CE credits.

In an ode to the planned host city, Nashville “the Music City, the event is including musical and cultural events to the virtual experience.

Academy 2020 At Home will be available October 7-22 during select periods. The broadcast schedule is currently in development and will be available soon so participants can begin to customize and plan their virtual experience. Registration is now open and the cost is $435 for members and $795 for non-members.

Those who have already registered will automatically receive a link to the event, and people who do not wish to participate can request a full refund.

This year’s virtual meeting will feature an important Plenary Session entitled Today’s Research, Tomorrow’s Practice, looking at how standards of care and diagnostic standards have changed significantly over the past several years, and the impacts of hypertension, hyperlipidemia, diabetes, and other common ailments on patient care moving forward.

The Academy will also host a special symposium on diversity, equity and inclusion. This event co-presented by the Association of Schools and Colleges of Optometry (ASCO), and the National Optometric Association (NOA) will promote a basic understanding of the principles of diversity, equity and inclusion in optometric education and clinical practice.

Academy Board President Dr. Barbara Caffery said, “Academy 2020 At Home is going to be a fantastic event, designed to bring exciting and interactive experiences to participants in the safety of their own homes or offices. As always, the Academy will provide the very best clinical and scientific knowledge, as only the Academy can do. Attendees will leave with the information needed to excel in the changing world of optometry. We will continue to inspire excellence in optometric practice.”

For more information, or to register for Academy 2020 At Home, please visit www.academymeeting.org.

Click HERE for the full press release.

Optik Launches New Continuing Education Website for Optical Professionals

Optik is pleased to announce the launch of an entirely new continuing education service for Optical professionals. 

The new site (www.OptikConEd.com) offers FREE courses, primarily for Opticians but also for paraoptometric professionals. 

Course takers will be able to easily select courses approved by their relevant accrediting body, including any of the following:

  • ABO – American Board of Opticianry 
  • CCOA – Canadian Certified Optometric Assistants
  • COO – College of Ontario Opticians
  • NACOR – National Alliance of Canadian Optician Regulators
  • NCLE – National Contact Lens Examiners (USA)
  • OODQ – L’Ordre des opticiens d’ordonnances du Québec

Users can take courses at their own pace and timetable facilitating learning at a relaxed in-home setting.  

Upon completion  of a course, the learner can take an online quiz to test their knowledge. The quiz is instantly graded and a certificate with the relevant accreditation seal is immediately generated. 

The OptikConEd.com platform is strategically interwoven with the company’s marketing automation system, which provides clients with a built-in lead generation tool that serves to optimize return on investment.

OptikConEd is tightly connected to the entire Optik communication network, allowing courses to be promoted through Optik print and digital magazine, Optik INFO digital newsletters and the targeted Optik DIRECT email broadcast service.

“OptikConEd provides a 360-degree service for clients who deploy continuing education as part of their ECP strategy. Bringing awareness to courses and capturing leads are both critical to generating a positive  ROI from a CE investment.” notes David Pietrobon, Optik President and Publisher.

The  OptikConEd platform can provide clients with full turn-key service including design, delivery, promotion and  lead-capture or cost-effectively leverage existing CE assets, regardless of their current media format.

The addition of OptikConEd.com complements the optometric CE Education website, CROJournal.com, which provides COPE-accredited CE courses to Optometrists across North America.   

Users can explore both continuing education resources at:

www.OptikConEd.com
www.CROJournal.com

Clients interested in learning more about how CE can be implemented on the new OptikConEd.com website can contact the company at: learn@optikconed.ca.

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