The Nomad collection mixes an array of colours with the latest trends to create fashion-forward eyewear for men and women. The assortment is influenced from local cultures and crafts, interpreting them with original aesthetic twists. Featured here is one of Nomad’s most popular concept, San Diego.
Distributed by Lanctôt: www.rlanctot.com
Marcolin Group announced the signing of a licensing agreement for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses. The partnership has a five-year duration starting from November 1, 2020 and follows the 2019 agreements for the eyewear of Sportmax and MAX&Co as reported on Optik NOW.
The first eyewear collection created by Marcolin Group will be unveiled and worn at the Max Mara fashion show in Milan on Thursday, 24 September 2020.
Matteo Blandi, Marcolin Group Marketing Director, affirmed: “The entry of the Max Mara brand in the Marcolin Group portfolio enriches our product offering addressed to womenswear market. Max Mara is an Italian luxury brand synonymous of excellence internationally recognized. We are proud to contribute to further advance and strengthen the brand’s positioning and image for the eyewear category”.
Ian Griffiths, Max Mara Creative Director, declared: “Max Mara has always been committed to women, to make them feel at their best, to make them shine in every occasion, through constant research for the highest quality. The secret of quality is to consider every single technical feature as an essential element of the creative process. The new partnership with Marcolin Group will contribute to ensure the highest quality and design standards for the Max Mara eyewear”.
Researchers have discovered that a single, 20-minute session of non-invasive brain stimulation of the visual cortex can reduce the effects of macular degeneration.
Patients with macular degeneration lose central vision and are forced to rely on peripheral vision. But they can have difficulty segregating an object from others that are in close proximity, a phenomenon called crowding. This study from the University of Waterloo’s School of Optometry found the use of brain stimulation could help people with macular degeneration recover their vision.
“Perceptual learning can reduce letter crowding for patients with macular degeneration. However, perceptual learning typically requires intensive training, which may be a barrier for patients. Additionally, the learning does not always transfer to non-trained stimuli, that’s why this discovery is so promising, it addresses all of these concerns,” said Ben Thompson, professor at the School of Optometry and Vision Science.
Interventions like transcranial direct current stimulation (tDCS) directly modulate mechanisms in the visual cortex that contribute to crowding and could improve vision in patients with central vision loss. This treatment can also be combined with perceptual learning techniques.
This study is the first step towards the possible application of non-invasive brain stimulation to vision recovery in patients with macular degeneration.
Click HERE for the full press release.
The Vision Council announces the launch of a Diversity, Equity and Inclusion Task Force. The task force launch is part of the organization’s larger brand reimagination focused on community-building and industry growth and follows The Vision Council’s recent unveiling of a redesigned logo and new website designed to better serve and accommodate the needs of members and the vision care community at large. Comprised of 13 vision care community leaders, the task force’s mission is to amplify and embrace everyone’s voice within all segments of the vision industry in order to push forward a more equitable agenda for the eyewear and eye care industry and to build a more diverse and inclusive community.
“In 2019, The Vision Council conducted one of the first studies of diversity in leadership for the optical industry. The results were intended to benchmark the optical leadership landscape and illuminate the opportunities companies have to promote diversity, cultivate talent and improve their performance,” said Ashley Mills, CEO of The Vision Council. “We shared these results at The Vision Council’s annual Executive Summit in January 2020, during which we also announced a five-year plan reflecting a renewed focus on community-building and promoting industry growth. (…) The task force will be charged with developing dynamic programming and community initiatives and also identifying milestones and goals for the industry in order to provide tangible, actionable pathways for our members to access.”
Task force members include:
Details on additional upcoming Diversity, Equity and Inclusion initiatives and programming will be announced in the coming months.
Source: The Vision Council
To further improve the consumer experience, Nikon announces the launch of a new online ordering platform. This platform will help improve efficiency in clinics so ECPs can provide the best service to their patients.
Some of the new features included are:
• Lenswear-I Synchronization: Patient information synchronizes from Lenswear-I to online ordering platform.
• “I See Without Compromise” Ordering: Order up to four pairs in the same entry. RX-fields autofill after the first order is entered.
• Easy Redos: Retrieve previous frame tracing information in one click. Autofill order fields with old invoice information.
• Stock Lenses Order: Easily order multiple stock-bulk lenses via colour legend grid. Combine stock-bulk and stock-patient orders into one reference number. Search and filter tools for effective stock ordering.
• Frame Wide Selection: A large selection of frame shapes, brands and models pre-set in the platform.
• Other Features: Balance eyes, industrial thickness, mounting type taken into consideration for more realistic results of Feasibility Calculation. Convenient printable voucher to identify frames-to-follow. Single catalogue with frames and RX for a seamless experience.
The online ordering platform will be available as of the first week of September 2020.
Click HERE for the full press release.
HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.
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The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.
Read more
J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.
Read more
Toulch Rimless has signed a Canadian distribution agreement with Audace Lunettes, which will represent the Montreal-based brand and its Phi collection across Canada.
Read more
SightGlass Vision will host a July 22 webinar for Canadian eye care professionals on contrast management for myopia control, featuring new CATHAY study data and practical insights from Canadian practice.
Read more
HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.
Learn More The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.
Read More J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.
Read More Toulch Rimless has signed a Canadian distribution agreement with Audace Lunettes, which will represent the Montreal-based brand and its Phi collection across Canada.
Read More SightGlass Vision will host a July 22 webinar for Canadian eye care professionals on contrast management for myopia control, featuring new CATHAY study data and practical insights from Canadian practice.
Read More
HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.
Learn More The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.
Read more J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.
Read more Toulch Rimless has signed a Canadian distribution agreement with Audace Lunettes, which will represent the Montreal-based brand and its Phi collection across Canada.
Read more SightGlass Vision will host a July 22 webinar for Canadian eye care professionals on contrast management for myopia control, featuring new CATHAY study data and practical insights from Canadian practice.
Read more HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.
Learn More The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.
Read more J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.
Read more Toulch Rimless has signed a Canadian distribution agreement with Audace Lunettes, which will represent the Montreal-based brand and its Phi collection across Canada.
Read more SightGlass Vision will host a July 22 webinar for Canadian eye care professionals on contrast management for myopia control, featuring new CATHAY study data and practical insights from Canadian practice.
Read more
