Vintage-inspired with a contemporary twist, these HUGO HG 1093 men’s optical frames are crafted with an acetate front in a distinctive drop-shape silhouette and finished with a coloured HUGO line across the metal temple for an urban look. Adjustable end-tips provide added comfort. Offered in varying tones including black, gray, Havana and dark Havana.
Distributed by Safilo: www.safilo.com
With myopia projected to impact 50% of the world’s population by 2050, CooperVision Canada has partnered with Canadian Health & Family to promote awareness of childhood myopia through an educational segment available to stream online at www.healthandfamily.ca/MyopiaEpidemic.
The segment—which originally aired on television networks CTV and HGTV, and again last month on CTV Toronto and CTV Montreal—features Debbie Jones, BSc, FCOptom, FAAO, clinical professor at the University of Waterloo and clinical scientist at the Centre for Ocular Research & Education (CORE). Dr. Jones has been studying the effectiveness of the FDA-approved CooperVision MiSight® 1 day lens which has been shown to slow the progression of myopia in children by 59%. She was also involved in a study that examined myopia prevalence locally in Waterloo, Ontario and the surrounding area that revealed that 35% of study participants were living with uncorrected myopia.
“At CooperVision, our goal is to elevate the standard of care such that no case of paediatric myopiagoes untreated,” said Alexandra Donkin, General Manager for CooperVision Canada. “Our partnership with Canadian Health & Family on this educational segment is one part of our work to get there. Parents, pediatricians, teachers and everyone in the life of a child need to be aware of the myopia epidemic and its impact. Only through awareness of the issue can a resolution towards slowing the progression be achieved.”
The segment also features the story of a young MiSight® 1 day clinical study participant, who shared how the freedom offered by contact lenses is a benefit for her active lifestyle, and a word from Joshua C. Smith, OD, past president of the Ontario Association of Optometrists, who emphasized the impact that time spent outdoors can have on reducing a child’s risk for developing myopia.
In addition to the television broadcast and online streaming, CooperVision has planned a digital advertising campaign featuring the segment, which will run in targeted markets through October.
Click HERE for the full press release.
Essilor Vision Foundation Canada (EVFC) has partnered with Essilor Canada to donate 10,000 goggles and protective glasses and 20,000 face shields in support of the efforts of frontline healthcare workers in Canada. This equipment will help keep frontline workers safe while they care for their patients and battle the ongoing pandemic. This donation is part of Essilor’s broader activities to support our communities through these difficult times.
The federal government as well as 19 hospitals and healthcare organizations throughout Canada have received the equipment. As the response to the COVID-19 pandemic has evolved, so too have the protocols and practices for personal protective equipment (PPE), with a growing focus on eye protection. EVFC encourages everyone to take the necessary steps to ensure their safety and the safety of those around them.
“As a responsible organization, we remain committed to working with stakeholders to support efforts to battle this pandemic,” says Christophe Perreault, President of Essilor Canada and chair of EVFC. “During these unprecedented times, we have created assistance programs and training initiatives to help our partners within the industry cope and recover. We’ve also provided prescription eye protection to those treating patients and provided essential services through our national network of laboratories.”
“Essilor Vision Foundation Canada wished to help our country through this pandemic with what it does best, protect, correct and enhance the vision, and thus the lives of Canadians,” says Simon Robert, Executive director of Essilor Vision Foundation Canada.
Click HERE for the full press release.
During National AccessAbility Week (May 31-June 6), the CNIB Foundation launched the organization’s tactile branding project, a new aspect of the brand that’s not designed to be seen.
“It makes perfect sense for the CNIB Foundation to have a tactile brand; I think it’s an original idea,” says Christine Malec, Participant, CNIB Foundation.
The tactile brand was a part of a collaboration between members of the community with sight loss and Zerotrillion, a global creative agency, with the idea of making the brand itself more inclusive. Together, they explored what the CNIB Foundation represents – empowerment, inclusiveness, innovation, passion, collaboration, and integrity – and created a brand that tells a story that you can feel, touch and engage with.
“Inclusive design is as much about the process as it is the product,” said Adam Fierman, Creative Director, Zerotrillion. “This branding wasn’t created for the CNIB Foundation; it was created by members of the community it serves – Canadians impacted by blindness. Their diverse stories and experiences drove the design and led to a result that is personal and deeply meaningful. We are so proud to have participated in this process and we are truly touched by how much it means to the CNIB Foundation and to everyone who feels the brand.”
The timing of this launch is intentional. In a world moving very quickly towards ‘contactless’ everything, the CNIB Foundation believes this is the right time to ensure the world does not forget the importance of inclusive design and that some members of the community must still navigate the world through touch.
“There are already far too many examples of the challenges that many ‘contactless’ measures have had on people who are blind or partially sighted,” said Suzanne Decary-van den Broek, Executive Director, CNIB Foundation Ontario South (GTA). “For example, grocery stores and pharmacies have printed signs and floor stickers to help ensure physical distancing measures are met. These measures are inaccessible for someone with sight loss and, in fact, have placed many people in dangerous and degrading situations.”
As we move to a more contactless way of living, society could inadvertently rebuild barriers the CNIB Foundation and the people it serves have spent more than 100 years tearing down. Now is the time to ensure Canadians are aware of the importance of the tactile experience for their neighbours, family members and colleagues who are blind or partially sighted.
The concept became reality at the CNIB Toronto Community Hub, which was designed to be a welcoming, fully accessible, inclusive space for participants to access innovative programs (e.g. career support, tech training, book clubs, youth groups) in a community setting.
Click HERE for the full press release.
Vision Expo released the expanded schedule of upcoming Virtual EYE2EYE Series topics. The series, which launched in mid-April as reported on Optik NOW, and is inspired by Vision Expo’s EYE2EYE educational series, will continue into July with weekly “Coffee Talk” sessions on Wednesdays at 12:15 p.m. EST. Each interactive, virtual conversation is moderated by an industry expert and features vision community leaders and luminaries as panelists providing guidance and actionable business strategies to help eye care providers protect their businesses during the COVID-19 pandemic. Content will range from panels originally scheduled for Vision Expo East 2020 presented in adapted formats, as well as new, timely conversations addressing current challenges in the vision community related to the COVID-19 pandemic.
To learn more about the Virtual EYE2EYE Series, visit west.visionexpo.com/virtual-eye-2-eye.
To register for an upcoming Coffee Talk, click here.
The Virtual EYE2EYE Series schedule is highlighted below:
Coffee Talk – Wednesdays at 12:15 p.m. ET
June 10: The Next Generation of Eyewear
June 17: Open Your Eyes! Taking Steps to be an Ally of Diversity & Inclusion
June 24: Vision Expo Honor
July 8: The Next Generation of Retail Speed Dating with Edward Beiner
July 15: Incorporating Sports Vision & Performance Into Your Practice During the COVID-19 Pandemic
To pre-register for Vision Expo West, taking place Sept. 23–26 in Las Vegas, visit visionexpowest.com and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.
Source: Vision Expo
Independent, evidence-based resource helps caregivers navigate childhood myopia treatments
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Independent, evidence-based resource helps caregivers navigate childhood myopia treatments
Learn More The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Read More ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read More Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read More Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read More
Independent, evidence-based resource helps caregivers navigate childhood myopia treatments
Learn More The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Read more ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read more Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read more Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read more Independent, evidence-based resource helps caregivers navigate childhood myopia treatments
Learn More The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Read more ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read more Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read more Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read more
