fbpx

Spec Styles for Summer Style!

June-July issue of Optik Magazine features IMAGINEM, which highlights advice from Eye Styling Expert Wendy Buchanan, R.O.

Sunglasses can accelerate a client’s total image from 0 to 100 in less than 3 seconds! Wendy explains how to look toward styling your peeps with shades that are “swoon worthy”. Check out the plethora of options for this season.

The art of sun wear styling is knowing your client’s Spec Style and the current trends in sunglasses that will have them swooning. What trends match the Spec Styles? Here’s a glimpse into the trends and who will wear what.

The Subtle Sophisticate™ style will love the “Cat Eye with a Twist,” a classic vintage remake in a colour matched perfectly with their handbag for the season.

The Daring Dramatic™ style will LOVE the “Futuristic IT Accessory” for summer in the oversized metal and plastics with elements of boldness and strong horizontal lines.

Inspired Artist™ will LOVE all of the trendy “Rainbow Tints” with each person giving off attitude and elements of their personality in the “Double Bridge Remakes” and “Oval Cat Eyes.”

The Natural™ LOVES tortoise shell and can mix it up this season with the modern “Brow Bar” and “Narrow Aviator” with gold accents.

Elegant Charmer™ woman LOVES the opulence of the high fashion “Slim Oversized Square” that requires only lipstick and furnishes their look with instant glam. Men love the stand-alone statement wearing the “Double Bridge Angled Aviator”.

Find out which other trend cannot go unnoticed and that will help people feel happy and energized this summer here!

Wendy’s full article is available in the June – July Issue of Optik Magazine.

You can learn more about Wendy’s image and eyestyling program for optical fashionistas at www.specstyling.com.

Registration Now Open for Vision Expo West 2020

Vision Expo announces that attendee registration for Vision Expo West 2020, taking place Sept. 23–26 in Las Vegas at the Sands Expo Convention Center, opens today, Thursday, June 11, 2020 under the banner of ONE Vision – ONE Focus – ONE Future. Additionally, co-owners of the Show, The Vision Council and Reed Exhibitions, have released information regarding plans for health and safety policies at the Show, including Reed Exhibitions’ creation of a Health & Safety Task Force to develop and implement policies and best practices around COVID-19 response and prevention.

The goal of the Health & Safety Task Force is to organize Vision Expo West in line with guidance from public health officials, including the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), state and local governments and the protocols put in place by venue partners. The Health & Safety Task Force will continually update and adjust the policies and best practices to be implemented at Vision Expo West as more information and guidance becomes available from Las Vegas government and public health officials. At this time, the Health & Safety Task Force is focused on five operational pillars:

  1. Show layout and logistics, including floorplans and recommended booth guidelines
  2. Physical distancing, including capacity and flow of people
  3. Health screening and medical response
  4. Cleaning, sanitization and personal protective equipment
  5. Conference, special events and talent handling

“The safety and wellbeing of everyone in attendance at Vision Expo West is our top priority. With that in mind, we are committed to providing ongoing communication regarding the health and safety protocols that will be implemented at the Show,” said Fran Pennella, Vision Expo event vice president at Reed Exhibitions. “We are monitoring the Las Vegas reopening rollout very closely and will develop and update our protocols as needed over the coming weeks. We will communicate regularly with all our attendees and exhibitors so that we can bring the vision community together again under the best possible circumstances.”

“Following a period of disruption and unprecedented challenges for the industry, it is more important than ever to bring the community together for an inspiring weekend of connection, learning, and doing business. To that end, we are organizing the show around the concept of ONE Vision – ONE Focus – ONE Future. Vision Expo West is where the optical industry will unite and get back to business,” said Mitch Barkley, Vice President of Trade Shows and Meetings at The Vision Council. “We are pleased to share that we have had an overwhelmingly positive response from exhibitors so far, with a majority of our Vision Expo East exhibitors onboard, as well as several exhibitors participating in Vision Expo West for the first time. Additionally, we look forward to sharing details in the coming weeks on the new and exclusive content originally planned for Vision Expo East 2020 that will be showcased at Vision Expo West 2020.”

Additionally, The Venetian Resort and Sands Expo Convention Center have developed extensive protocols for cleaning, health and safety. The “Venetian Clean” Commitment was developed with information provided by the Southern Nevada Health District (SNHD), CDC and WHO as well as additional guidelines and procedures for sanitation and cleaning, with an emphasis on the prevention of virus transmission.

To further supplement the extensive guidelines and procedures that The Venetian Resort and Sands Expo Convention Center have in place, the Vision Expo Health & Safety Task Force is considering additional protocols like a ‘no handshake’ policy and non-invasive entry screening. Final protocols will be announced closer to Vision Expo West in accordance with the latest public health guidelines and government recommendations.

For more information and to register for Vision Expo West, visit visionexpowest.com and follow Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

AAOF Announces 2020 Joe and Janet Barr Early Career Cornea and Contact Lens Research Award Recipient

The American Academy of Optometry Foundation (AAOF) announces the recipient of the Joe and Janet Barr Early Career Cornea and Contact Lens Research Award.

Sidra Sarwat

Sidra Sarwat is a first-year Ph.D. candidate at the School of Optometry and Vision Science, University of New South Wales. Her research project entitled, “In Vivo Labelling and Bioimaging of the Tear Film Using Silicon Quantum Dots,” was chosen out of the six applicants who applied for the award. Sidra presented an impressive resume of experience in clinical research, volunteer service and lecture presentation.

The award provides a first- or second-year M.S. or Ph.D. vision science or physiological optics student with a $2,000 research project seed fund in the area of cornea/ocular surface or contact lenses.

Sidra will be honored at the AAOF’s Annual Celebration Luncheon on Saturday, October 10, 2020 at Academy 2020 in Nashville, TN.

Click HERE for the full press release.

ic! berlin Appoints Sylvia Jensch as Chief Sales and Marketing Officer

The internationally experienced strategist Sylvia Jensch has taken over the position of Chief Sales and Marketing Officer at the Berlin eyewear manufacturer ic! berlin. She is responsible for the management of all marketing and sales activities worldwide.

Sylvia Jensch has undertaken the areas of marketing and sales worldwide since May 1. “I joined the company to give the brand-new impetus. Together with a very talented and committed team, we want to continue to push the successful internationalization of ic! Berlin,” says Sylvia Jensch.

Sylvia Jensch is an internationally experienced expert for prestige brands. In her marketing career, she has held various positions within the WELLA Group, and later with Procter & Gamble. Sixteen years ago, the German-British moved to the European market leader for hotel cosmetics, ADA Cosmetics International. As CMO/ CSO, she successfully repositioned the company in the market as an innovation and sustainability expert and accompanied the post-merger integration of Pacific Direct Ltd. into the ADA Group from the London office.

Jörg Reinhold, CEO of ic! berlin, emphasizes: “I am very pleased that we were able to bring Sylvia to Berlin. I highly appreciate her curiosity, speed and extensive experience. Unconventional, clear, lively, Berlin. We’re a good match.”

Click HERE for the full press release.

HUGO HG 1093 Vintage-Inspired Optical Frames

Vintage-inspired with a contemporary twist, these HUGO HG 1093 men’s optical frames are crafted with an acetate front in a distinctive drop-shape silhouette and finished with a coloured HUGO line across the metal temple for an urban look. Adjustable end-tips provide added comfort. Offered in varying tones including black, gray, Havana and dark Havana.

Distributed by Safilo: www.safilo.com 

Featured Posts

A New Season of Sunwear Styling

A New Season of Sunwear Styling

Discover the latest in summer sunwear styling. Explore how vibrant lens tints and lightweight, soft-volume frames are redefining eyewear.

Learn More
Optik Voila May-June 2026 Mood Eyewear Blackfin BF1140_F6 D1_col. 19361777

Blackfin Vitra: The Purity of Light Meets the Strength of Titanium

Blackfin Vitra explores the transparent evolution of titanium eyewear, pairing a bold VitraCore™ front with aerospace titanium temples and components for strength, stability, and technical comfort.

Read more
Transitions Optical logo 2024 noir

Transitions® Unveils New Collaboration with Canadian Artist AnnLo for Color Touch™ Launch

Transitions has launched a new collaboration with Canadian artist AnnLo to mark the arrival of Color Touch lenses, bringing together optical innovation, colour and self-expression.

Read more
World Council of Optometry WCO6 Saudi Society of Optometry logos

WCO and Saudi Society of Optometry Set New Dates for 2027 World Congress in Riyadh

The World Council of Optometry and the Saudi Society of Optometry have rescheduled WCO6 in Riyadh, with the congress now set for April 2 to 4, 2027.

Read more
WestGroupe logo

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

WestGroupe has announced the retirement of Beverly Suliteanu and the appointment of Natalie Lacroce as Vice President, Brand & Product Planning.

Read more
A New Season of Sunwear Styling

A New Season of Sunwear Styling

Discover the latest in summer sunwear styling. Explore how vibrant lens tints and lightweight, soft-volume frames are redefining eyewear.

Learn More
Optik Voila May-June 2026 Mood Eyewear Blackfin BF1140_F6 D1_col. 19361777

Blackfin Vitra: The Purity of Light Meets the Strength of Titanium

Blackfin Vitra explores the transparent evolution of titanium eyewear, pairing a bold VitraCore™ front with aerospace titanium temples and components for strength, stability, and technical comfort.

Read More
Transitions Optical logo 2024 noir

Transitions® Unveils New Collaboration with Canadian Artist AnnLo for Color Touch™ Launch

Transitions has launched a new collaboration with Canadian artist AnnLo to mark the arrival of Color Touch lenses, bringing together optical innovation, colour and self-expression.

Read More
World Council of Optometry WCO6 Saudi Society of Optometry logos

WCO and Saudi Society of Optometry Set New Dates for 2027 World Congress in Riyadh

The World Council of Optometry and the Saudi Society of Optometry have rescheduled WCO6 in Riyadh, with the congress now set for April 2 to 4, 2027.

Read More
WestGroupe logo

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

WestGroupe has announced the retirement of Beverly Suliteanu and the appointment of Natalie Lacroce as Vice President, Brand & Product Planning.

Read More
A New Season of Sunwear Styling

A New Season of Sunwear Styling

Discover the latest in summer sunwear styling. Explore how vibrant lens tints and lightweight, soft-volume frames are redefining eyewear.

Learn More
Optik Voila May-June 2026 Mood Eyewear Blackfin BF1140_F6 D1_col. 19361777

Blackfin Vitra: The Purity of Light Meets the Strength of Titanium

Blackfin Vitra explores the transparent evolution of titanium eyewear, pairing a bold VitraCore™ front with aerospace titanium temples and components for strength, stability, and technical comfort.

Read more
Transitions Optical logo 2024 noir

Transitions® Unveils New Collaboration with Canadian Artist AnnLo for Color Touch™ Launch

Transitions has launched a new collaboration with Canadian artist AnnLo to mark the arrival of Color Touch lenses, bringing together optical innovation, colour and self-expression.

Read more
World Council of Optometry WCO6 Saudi Society of Optometry logos

WCO and Saudi Society of Optometry Set New Dates for 2027 World Congress in Riyadh

The World Council of Optometry and the Saudi Society of Optometry have rescheduled WCO6 in Riyadh, with the congress now set for April 2 to 4, 2027.

Read more
WestGroupe logo

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

WestGroupe has announced the retirement of Beverly Suliteanu and the appointment of Natalie Lacroce as Vice President, Brand & Product Planning.

Read more
A New Season of Sunwear Styling

A New Season of Sunwear Styling

Discover the latest in summer sunwear styling. Explore how vibrant lens tints and lightweight, soft-volume frames are redefining eyewear.

Learn More
Optik Voila May-June 2026 Mood Eyewear Blackfin BF1140_F6 D1_col. 19361777

Blackfin Vitra: The Purity of Light Meets the Strength of Titanium

Blackfin Vitra explores the transparent evolution of titanium eyewear, pairing a bold VitraCore™ front with aerospace titanium temples and components for strength, stability, and technical comfort.

Read more
Transitions Optical logo 2024 noir

Transitions® Unveils New Collaboration with Canadian Artist AnnLo for Color Touch™ Launch

Transitions has launched a new collaboration with Canadian artist AnnLo to mark the arrival of Color Touch lenses, bringing together optical innovation, colour and self-expression.

Read more
World Council of Optometry WCO6 Saudi Society of Optometry logos

WCO and Saudi Society of Optometry Set New Dates for 2027 World Congress in Riyadh

The World Council of Optometry and the Saudi Society of Optometry have rescheduled WCO6 in Riyadh, with the congress now set for April 2 to 4, 2027.

Read more
WestGroupe logo

WestGroupe Announces Retirement of Beverly Suliteanu and Appoints Natalie Lacroce as VP, Brand & Product Planning

WestGroupe has announced the retirement of Beverly Suliteanu and the appointment of Natalie Lacroce as Vice President, Brand & Product Planning.

Read more