Blog

September 8, 2020September 8, 2020

The Vision Council Launches New Brand Identity and Member-Focused Website

The Vision Council, the non-profit organization serving as a global voice for the eyewear and eyecare industry, announced the launch of a new brand identity, including a reimagined logo and a new website designed to better serve and accommodate the needs of members and the vision care community at large. The rebrand and website launch represent the initial phase of the plan The Vision Council announced in January 2020 when it set a new direction for the organization based on community-building and industry growth. The branding roll-out follows months of collaboration with members, during which The Vision Council’s leadership team held regular industry taskforce calls with optical community leaders to understand the implications of the COVID-19 pandemic on the vision care industry and to determine what kinds of tools and resources would best serve members in a rapidly changing marketplace.

“Coming out of The Vision Council’s Executive Summit in January 2020, we announced a five-year plan reflecting a renewed focus on community-building and promoting industry growth. Since then, the industry has been confronted with unprecedented challenges. The need to come to together as a community and bolster our industry has resonated more powerfully than we could have imagined,” said Ashley Mills, CEO of The Vision Council.

The Vision Council’s new brand identity is anchored by a new logo. Inspired by the concepts of refracted light and the visible light spectrum, the logo includes a “V” shaped mark comprised of seven different lines and colours—representing each of The Vision Council’s seven membership divisions—alongside “The Vision Council” in bold typeface.

The Vision Council’s new website, TheVisionCouncil.org, has been reimagined based on the needs of members. The new website offers improved navigation, modern features and curated content.

Watch the video introducing the new brand identity:

Details on new virtual programming and member initiatives for the remainder of 2020 and 2021 will be announced in the coming months.

For news and updates, follow @OpticalIndustry on Twitter and ‘The Vision Council’ on Facebook and LinkedIn. For a more visual look at the industry and what’s new, follow @thevisioncouncil on Instagram.

Source: The Vision Council

September 8, 2020September 9, 2020

A New Media Campaign by Essilor Canada to Accelerate Recovery

To accelerate the post-Covid relaunch, Essilor Canada is back in full force with a media campaign to reach consumers in need of visual solutions and offer them the possibility to find an eye care professional near them and, in turn, help drive traffic to ECP practices.

« The campaign will reach 5 million Canadians with the message: “Discover customized lenses for your connected life. See more. Do more. Essilor.” explains Christophe Perreault, President – Essilor Canada.

From August to December, the message will be delivered nationally through digital marketing: web banners, social media (Facebook and Instagram), SEM and influencers such as Maxime Laoun, Eli Garcia and Sandra Sassine.

The influencers are also participating in a special project for the Quebec market: a series of one-minute TV spots presenting their testimonials on the visual challenges they face and the solutions that Essilor offers through the support of ECPs. The messages started airing mid-August, during prime time on Quebec’s news channels, and will continue until mid-October. They are also available, with English sub-titles, on Essilor’s YouTube channel.

Read the full press release HERE.

September 7, 2020August 25, 2020

Nikon Introduces New Anti-Fog Lens Cloth

Nikon introduces the Nikon Anti-Fog Lens Cloth, a lens cloth designed to prevent fog accumulation on lenses while wearing a face mask. The anti-fog formula will have an immediate effect on the lenses, and it will last up to 12 hours before the next application.

According to the company, the premium material helps preserve the benefits of the Nikon coatings and it will last for up to 12 months or 300 activations.

As a result, patients can confidently wear their eyewear (ophthalmic lenses or sun lenses) with their face masks without worrying about fogged lenses and blurry vision.

Click HERE for the full press release.

September 4, 2020September 4, 2020

Marchon and Safilo Win Accessories Council Design Excellence Awards

The Accessories Council announced the winners of their second annual Design Excellence Awards on September 3, 2020, via Zoom. Marchon’s Longchamp won the Eyewear-Optical category for model LO2670L, and Safilo’s Jimmy Choo won the Eyewear-Sun category with model Shine/S.

The awards celebrate outstanding new and innovative products. The Council has bestowed 16 awards in 12 unique categories. Categories include: Eyewear, Footwear, Handbags, Jewelry, Personal Accessories, Tech and Innovation, Sustainability, PPE and Social Impact.

Click HERE for the full press release.

September 3, 2020September 3, 2020

An “Outside the Walls” Edition at the Heart of Creation and Innovation

Silmo reinforces its cooperation with Who’s Next / Première Classe through the co-location of their respective events. For fashion as for eyewear, Fashion Week is a key time for the two communities to gather.

““A positive consequence of this unprecedented crisis is the Silmo Hors Les Murs event in Paris, presented in collaboration with Who’s Next, the fashion trade fair of reference. This marks an important step in the partnership with Première Classe that we began five years ago,” explains Amélie Morel, Chairwoman of Silmo.

For fashion as for eyewear, Fashion Week is a key time for the two communities to gather. Stronger together, these complementary worlds will bring a new experience to visitors, who are seeking out solutions for 2021 now more than ever.

“During this exceedingly difficult period for the business of our respective industries, we can draw on strength in numbers. We are proud to welcome Silmo Hors Les Murs alongside our events at Le Jardin des Tuileries,” explains Frédéric Maus, CEO of WSN.

At each regional happening, Who’s Next and Première Classe will exhibit a selection from fashion and accessory brands alongside the latest creations and innovations of the optical and eyewear industry.

Of course, professionals from both spheres will enjoy access to the full events.

Click HERE for the full press release.