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Introducing the AVA Experience Based on the New Vision-R 800 Phoropter

Essilor Canada introduces The AVA™ experience, based on two technological pillars: the Vision-R™ 800, a new phoropter that includes a patented advanced optical module and a smart refraction program for a final subjective refraction value within 0.01 diopter; and a precise prescription integrated into advanced Essilor® lens designs, the AVA™ lens ordering option for Eyezen and Varilux lenses in 0.01D increments.

“According to Essilor’s latest research, 95% of people’s vision sensitivity is greater than the standard 0.25-diopter measurement”, explains Martine Ahier, Senior Marketing Manager Brands & Products. “For example, with the right correction, our eyes can detect 200 shades of blue. However, the phoropter and subjective refraction techniques haven’t really changed in a very long time. Today, the Vision-RTM 800 phoropter makes refraction more precise, while lens surfacing technologies enables integrating this more precise prescription in the lens.”

While the continuous and simultaneous changes of sphere power, cylinder axis and cylinder power of the Vision-R 800 phoropter enables reaching the final refraction more quickly, and the “Smart Tests” assist the practitioner in conducting the whole refraction procedure, these features also create a more comfortable experience for the patient. The procedure is shorter, answers are made easier to give all along the refraction and at the end, the Vision-R 800 phoropter offers the opportunity to compare refractions in a customized immersive real-life scenario making patients more confident.

Click HERE for the full press release.

Embrace an Iconic Attitude and Eyestyle

The Duke is one of two models from Etnia Barcelona’s highly anticipated, limited
edition tribute collection to David Bowie. This metal frame is inspired by the
sunglasses that David Bowie wore in the movie “The man who fell to earth”. The
frame is available with three distinctive lens colours and is a nod to one of the
most elegant of David Bowie’s “Alter Ego”, The Thin White Duke.

Distributed by: www.etniabarcelona.com

Transitions Announces Canadian Transitions® Signature® GEN 8™ City Tour

Transitions Optical announces a Transitions® Signature® GEN 8™ City Tour themed “Infinite (R)evolution” launching in early 2020, which will provide education and marketing tools for eye care professionals to use in their business about the new frontier of performance offered by Transitions® Signature® GEN 8™ lenses.

Kicking off in February 2020, the Transitions Signature GEN 8 City Tour will visit various cities across Canada over a span of a month, including Montréal, Quebec City, Toronto, Ottawa, Vancouver, Calgary, Winnipeg, and Halifax. The events will feature presentations about Transitions® Signature® GEN 8™ lenses, including one presentation given by an eye care professional. Additionally, attendees will have time before and after the presentations to network and visit informational booths on Transitions™ Light Intelligent Technology™ and the Transitions Style Bar.

All events will take place from 5 P.M. to 9 P.M. (local time). The dates are as follows:

  • Québec City: Monday, February 17
  • Montréal: Wednesday, February 19
  • Toronto (North York): Monday, March 2
  • Ottawa: Wednesday, March 4
  • Vancouver: Tuesday, March 10
  • Calgary: Monday, March 16
  • Winnipeg: Monday, March 23
  • Halifax: Monday, March 30

Click here to sign up. ECPs in attendance can earn continuing education credit(s) (pending approval.

To read the full press release, click HERE.

Robust and Elegant Frame

L.A.M.B. design LA058 offers a custom laminated front with luxurious patterned
and crystal acetate materials. The metal bridge runs through the entire acetate
brow for stability-strength and a great look! Sleek metal temples are laser
engraved with slot head screw detail – in sync with the brands DNA.

Distributed by Tura Inc.: www.tura.com

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