Vision Expo is launching the Virtual
EYE2EYE Series, a series of virtual panels and interactive conversations
inspired by Vision Expo’s EYE2EYE educational series. Launching Wednesday,
April 15, the Virtual EYE2EYE Series will take place on a weekly basis with a
new topic every Wednesday and Friday. The series will feature several panels
originally scheduled for Vision Expo East 2020 presented in adapted formats, as
well as new, timely conversations addressing current challenges in the vision
community related to the COVID-19 pandemic.
“During this unsettling and very
disruptive time for the industry, we recognize that it is more important than
ever to stay connected, to support one another, and to learn from each other.”
said Fran Pennella, Vision Expo event vice president for Reed Exhibitions. “We
hope that this series will serve as both an inspiring outlet that encourages
creative dialogue, as well a useful tool for members of the industry to share advice
and information as we continue to adapt to an unprecedented reality that is
evolving on a daily basis.”
EYE2EYE’s Coffee Talk series will
take place on Wednesdays at 12:15 p.m. ET. Moderated by a different industry
expert every week, the series will provide guidance and actionable business
strategies to help eye care providers protect their businesses during the
COVID-19 pandemic, as well as practical insight for keeping businesses afloat
while the pandemic is still developing. Topics include how to determine
profitable projects that employees can work on from home to improve retail
operations; engaging with employees during closure; and implementing e-commerce
businesses.
On Fridays at 4:15 p.m. ET, EYE2EYE will
host Happy Hour,
featuring up-and-coming as well as established creatives talking about what
inspires them and providing advice on how to stay creatively engaged. The Happy
Hour sessions will present several highly anticipated panels originally
scheduled for Vision Expo East 2020, including The Art of the Collab, featuring
some of the most prolific collaborators in the eyewear industry and
Independence @ The Creative Edge, spotlighting retailers and vendors known for
their keen sense of daring. The Happy Hour series also will present entirely new
panels, like the Definition of Avant-Garde.
Happy Hour will also feature an adapted
version of the Next
Generation of Retail Speed Dating—one of the panels originally
planned for Vision Expo East 2020—during which new and potential business
owners will have the opportunity to learn from the industry’s most successful
independent retailers. The adapted format will present one mentor per session
for a Q&A session with audience members selected through an online
application.
To register to attend the Virtual
EYE2EYE Series, visit west.visionexpo.com/virtual-eye-2-eye.