Transitions and Eye Recommend Announce ‘The Best A Lens Can Offer’ Promotion in Canada

Transitions Optical and Eye Recommend have partnered to launch a joint contest, ‘The Best A Lens Can Offer’, to promote Transitions^® lens products during the months of September and October. The contest is open to all Eye Recommend clinics and their patients across Canada.

Once registered for the contest, Eye Recommend clinics will complete a Transitions^® Signature^® GEN 8^™ lensonline training webinar. After completion of the training, the clinic will receive various printable and downloadable tools and POS materials, including counter cards and various social media assets to help promote and support the success of the promotion. Patients are encouraged to register their Transitions lens purchase for an opportunity to receive a pre-paid $50 VISA gift card. The Eye Recommend clinic with the highest number of Transitions lens pairs dispensed during the promotional period will receive a prize pack for every dispensing staff member. Any Transitions lens product dispensed is eligible, including Transitions Signature GEN 8 lenses (including Transitions Signature GEN 8 Style Colors), Transitions^® XTRActive^® lenses (including Transitions XTRActive Style Mirrors) and Transitions^® Vantage^® lenses.

“We recognize the challenges this year has brought for everyone, including our amazing industry partners,” said Christine Zeggil, National Key Account Executive for Transitions Canada. “We are pleased to partner with Eye Recommend to offer this promotion, bringing additional value to their member’s clinics and patients.”

“We value opportunities that support our member clinics,” said Mariko Macken, Director of Marketing and Communications with Eye Recommend. “We are pleased to be able to partner with Transitions Optical for promotions like this that reward patients for taking care of their eye health and vision, and also engage the clinic staff.”

Click HERE for the full press release.

September 22, 2020September 23, 2020

U Waterloo Researcher and Prof Lands Dry Eye Grant

The American Academy of Optometry Foundation (AAOF) announces William Ngo, OD, PhD, FAAO as this year’s recipient of the Korb – Exford Dry Eye Career Development Grant.

Dr. Ngo is head of Biosciences at the Centre for Ocular Research and Education (CORE) and a Research Assistant Professor at the University of Waterloo School of Optometry and Vision Science.

The grant is designed to support an individual to further their knowledge in the broad area of dry eye. His proposal to develop a biomarker panel to differentiate dry eye disease and neuropathic pain was chosen out of seven very competitive submissions.

This $25,000 grant will help Dr. Ngo advance eye care and improve outcomes for people with dry eye disease.

Click HERE for the full press release.

September 22, 2020September 22, 2020

WestGroupe Appoints Alexis Nyiro Director of Product and Marketing

WestGroupe announces the promotion of Alexis Nyiro to Director of Product and Marketing. In this role, Alexis will be responsible for leading the product and marketing teams at WestGroupe in order to ensure a consistent creative vision, as well as spearheading strong marketing programs for our sales team and customers. Since joining WestGroupe 11 years ago, Alexis has been instrumental in the design and development of WestGroupe’s product portfolio and has been an integral part of marketing their brands over the years.

“Alexis is the perfect person to take the helm of our product and marketing teams. She has a true understanding and appreciation of the DNA of our brands, a strong knowledge of current marketing trends and a keen eye for what resonates with our customers. As important, she has a proven track record of building, mentoring and empowering her team so we are excited to see those results within our marketing department,” says WestGroupe’s Vice President of Product Development and Creative Director, Beverly Suliteanu.

Source: WestGroupe

September 22, 2020September 22, 2020

Companies Nominated at the 27th Silmo d’Or

FRAME TECHNOLOGICAL INNOVATION

BRETT with « QSTOM »

FROST Eyewear with « JUPiTER »

QUIKSILVER with « INTERACTION »

CHILDREN

BAMBINOCLE with « Yo² »

JF REY with « LOLLY 5570 » – JF REY Kids & Teens

LAFONT with « HUGO » – Lafont Enfants

LUNETTES GRASSET ASSOCIES with « BE158 » – Bensimon

OPAL with « ELAM010 C65» – Elevenparis Boys & Girls

SPORT

BOLLÉ with « CHRONOSHIELD »

CÉBÉ with « S’TRACK 2.0 »

MARCOLIN with « COMPETITION SP0001 » – adidas

VISION

BOLLÉ with « VOLT+ »

ESSILOR with « Varilux Comfort Max »

HOYA with « HOYA MiYOSMART VISION »

MATERIAL / EQUIPMENT

ESW Vision with « tearcheck®»

LUNEAU Technology with « e-Eye Refract VX25 »

NOVACEL with « MASTER XX (HPE-910) »

TOPCON with « MYAH »

SAARGOS with « QuickSee »

Click HERE for the full press release.

September 22, 2020September 22, 2020

Transitions and OSI Group Announce Get Connected @ Home with Transitions® Promotion

Transitions Optical and OSI Group have partnered to launch a joint contest, Get Connected @ Home with Transitions^® lenses, to promote Transitions lens products during the months of August through October. The contest is open to all OSI Clinic locations and their patients across Canada.

Once registered for the contest, OSI Group Clinics are encouraged to dispense any Transitions lens product, including Transitions^® Signature^® GEN 8^™ lenses (including Transitions Signature^® GEN 8™ Style Colors), Transitions^® XTRActive^® lenses (including Transitions XTRActive Style Mirrors) and Transitions^® Vantage^® lenses. In doing so, both OSI Group clinics and their patients have an opportunity to win a selection of exciting technology-focused prizes. Patients who purchase Transitions lenses at a participating clinic are eligible to enter the monthly prize draws by registering their Transitions lens purchase on-line using a unique contest code. Monthly prizes will also be awarded to the OSI clinics and staff with the highest number of patient entries. Additionally, four grand prizes (gift cards) will be awarded to patients at the end of the contest. The gift cards can be redeemed for eyewear and other various accessories at the OSI clinic where their Transitions lenses were purchased.

“The COVID-19 pandemic has made 2020 a challenging year for everyone, and the eye care industry is no exception. At Transitions Optical, we are committed to helping our partners support a strong recovery and we are proud to collaborate with the OSI Group to offer additional value to their members and their patients.” said Christine Zeggil, National Key Account Executive for Transitions Canada.

“We are committed to the advancement of independent optometry in Canada by offering our members innovative solutions and exclusive promotions to help them grow their business and keep the focus on patients’ eye health and vision care. Compelling promotions like this one with Transitions Optical create momentum at the clinic level and reward members during these challenging times,” said Patrice Lacoste, President and CEO of the OSI Group.

Click HERE for the full press release.