Specsavers has appointed Jane Hoban as Managing Director of its Canadian business, effective March 1, 2026. The leadership change comes as the company marks five years of operations in Canada and continues to expand its national presence.
Since entering the Canadian market in 2021, Specsavers has grown from its first location in British Columbia to more than 270 stores across nine provinces and one territory. The optical retailer opened more than 130 new locations in 2025 alone.
Hoban previously served as Trading Director for Specsavers in Australia and New Zealand, where she oversaw product, marketing, public relations and e-commerce. During her seven years with the organization’s ANZ business, she also held roles including Director of Marketing and Director of Trading Development.
In her new role, Hoban will oversee the company’s Canadian strategy as it continues expanding its network of optical stores and partnerships with optometry and retail partners.
“I’m deeply honoured to lead Specsavers Canada at such an exciting moment,” Hoban said in a statement. “In just five years, the Canadian team has made significant progress in expanding access to eyecare, supporting more than a million Canadians and establishing a network of over 270 stores nationwide.”
Hoban brings more than two decades of experience in retail, consumer goods and marketing leadership. Before joining Specsavers, she held senior roles at Unilever, including Global Marketing Director for the T2 Tea brand and Vice President for the Global Drug Channel and AS Watson. She also served as Marketing Director for Asia Pacific at The Body Shop.
The appointment follows the tenure of Bill Moir, who led Specsavers Canada during its launch and early growth. Moir will transition to a new global role within the organization as Chief Customer Officer.
“Jane’s appointment represents an important milestone in Specsavers’ Canadian journey,” Moir said. “Her understanding of the Specsavers model and her leadership experience position the business well for its next phase of development.”
According to the company, Specsavers now operates in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, and Yukon.
Source: Specsavers
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