Blog

September 25, 2020September 25, 2020

Transitions Announces Dates for Transitions Academy 2021

Typically held in February, Transitions Academy will celebrate its 25^th year as one of the industry’s most well-recognized educational events from June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, Fla.

The submission dates for the Transitions Innovation Awards are also being extended. The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eye care professionals and practices. The Transitions Innovation Awards categories include: 2020 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.

Nominations for all Transitions Innovation Awards will be accepted online in January 2021. To enter, candidates must complete a nomination form and detail their 2020 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results.

Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

Click HERE for the full press release.

September 25, 2020September 25, 2020

PARTNERx EYEWEAR Launches in Canada

PARTNERx EYEWEAR, a new ophthalmic frame company announces their official launch offering products and services exclusive to the Canadian independent Eye Care Professionals .

According to PARTNERx EYEWEAR owner and founder, Robert Brown, the new company’s focus is on affordability with a practice partnership perspective as evidenced in the company name. “We offer ECPs strategic and creative ways to grow providing single point source affordable eyewear solutions for the practice”.

According to Brown, PARTNERx will initially offer 6 new branded value frame lines designed to maximize margin and enhance patient retention without sacrificing modern styling and quality. Frames are backed by a full 2-year manufacturer’s warranty. The full frame catalog and order form can be downloaded from our website at WWW.PARTNERX.CA.

The business model adopted by PARTNERx offers a complete supply chain solution that closes gaps between manufacturer, wholesaler, logistics and practice owner, which in turn substantially lowers COGS through a single point source. “It gives ECPs a real chance to compete against the big box and web retailers and provides a spectacular bottom line”, says Brown.

“The independent ECP market is niche and deserves special attention. We have actually walked in their shoes and recognize the importance of doing business sitting on the same side of the table, not from across. Our small fish in a big sea approach is very unique and is centered entirely around the practice owner”, says Brown.

PARTNERx EYEWEAR has plans to launch much more in the coming months providing practice owners additional value-added solutions with exceptional personalized service, according to Brown.

The company also announced that effective October 1, PARTNERx is an accredited supplier with The Optical Group.

Click HERE for the full press release.

September 25, 2020May 20, 2026

Ibiza Vol. 2 Collection is Big, Bold and Colourful

Etnia Barcelona’s Ibiza Vol. 2 collection features optical frame Ibiza 04-470, a
contemporary retro style. The frame has flexible and extra chunky temples for a
comfortable fit. This style also combines solid, translucent fluorine colours with Havana prints, making this a sophisticated frame that is full of light.

Distributed by: www.etniabarcelona.com

September 25, 2020May 19, 2026

Transitions and Eye Recommend Announce ‘The Best A Lens Can Offer’ Promotion in Canada

Transitions Optical and Eye Recommend have partnered to launch a joint contest, ‘The Best A Lens Can Offer’, to promote Transitions^® lens products during the months of September and October. The contest is open to all Eye Recommend clinics and their patients across Canada.

Once registered for the contest, Eye Recommend clinics will complete a Transitions^® Signature^® GEN 8^™ lensonline training webinar. After completion of the training, the clinic will receive various printable and downloadable tools and POS materials, including counter cards and various social media assets to help promote and support the success of the promotion. Patients are encouraged to register their Transitions lens purchase for an opportunity to receive a pre-paid $50 VISA gift card. The Eye Recommend clinic with the highest number of Transitions lens pairs dispensed during the promotional period will receive a prize pack for every dispensing staff member. Any Transitions lens product dispensed is eligible, including Transitions Signature GEN 8 lenses (including Transitions Signature GEN 8 Style Colors), Transitions^® XTRActive^® lenses (including Transitions XTRActive Style Mirrors) and Transitions^® Vantage^® lenses.

“We recognize the challenges this year has brought for everyone, including our amazing industry partners,” said Christine Zeggil, National Key Account Executive for Transitions Canada. “We are pleased to partner with Eye Recommend to offer this promotion, bringing additional value to their member’s clinics and patients.”

“We value opportunities that support our member clinics,” said Mariko Macken, Director of Marketing and Communications with Eye Recommend. “We are pleased to be able to partner with Transitions Optical for promotions like this that reward patients for taking care of their eye health and vision, and also engage the clinic staff.”

Click HERE for the full press release.

September 22, 2020September 23, 2020

U Waterloo Researcher and Prof Lands Dry Eye Grant

The American Academy of Optometry Foundation (AAOF) announces William Ngo, OD, PhD, FAAO as this year’s recipient of the Korb – Exford Dry Eye Career Development Grant.

Dr. Ngo is head of Biosciences at the Centre for Ocular Research and Education (CORE) and a Research Assistant Professor at the University of Waterloo School of Optometry and Vision Science.

The grant is designed to support an individual to further their knowledge in the broad area of dry eye. His proposal to develop a biomarker panel to differentiate dry eye disease and neuropathic pain was chosen out of seven very competitive submissions.

This $25,000 grant will help Dr. Ngo advance eye care and improve outcomes for people with dry eye disease.

Click HERE for the full press release.