Morel by Nathalie Blanc is an exclusive, premium collection. Extreme care has
gone into crafting these frames, from the early sketches to the finishing touches.
Their innovative structure and trendy design make these frames exceptional.
These frames with titanium nose pads, easily adjustable temples and Nathalie
Blanc Signature on the temple tip are a creation of an innovative and minimalist
structure.
Photo: Model 90002C
Distributed by Lanctôt: www.rlanctot.com
Capping off two full days of entertainment, education and engagement, the annual Transitions Academy, held in Orlando, FL, honoured their best-in-class partners 7 different categories. Several Canadian players are represented in the Award Finalists.
Grimard Optique was the winner of the Canadian Retailer of the Year category.
Vision Care Centre of Toronto, Ontario was named Canadian Eyecare Practice of the Year.
Here are the Finalists in the Canadian categories:
Canadian Eyecare Practice of the Year
Eye Station Optical, based in Richmond BC. Their 2019 initiatives generated a 30% penetration rate of Transitions lenses sales.
LOPTICIEN.CA, based in Laval, QC. Demonstrated an absolute increase in Transitions pairs sold of 68%.
Vision Care Centre, Toronto-based Optometry practice. Deployed interactive demo tools to generate 36.5% penetration rate for Transitions lenses.
Canadian Retailer of the Year
Grimard Optique, recently acquired by FYidoctors and COSTCO Optical Canada are the nominees for Canadian Retailer of the year
Several Canadian organizations are also nominated in categories that include international entrants.
Best in Marketing
Bonlook, founded in 2011 was among three finalists. The family-run business, defines its mission as providing an eyewear wardrobe with quality lenses featuring styles designed in Montreal. Bonlook is up against nominees Spring Hill Eyecare, an independent Optometry practice in Tennessee, and Value Optical, a previous finalist in 2017 and 2018, based in Trinidad and Tobago.
Best in Training
Costco Canada earned a nomination in the training category and are up against LensCrafters (USA) and Walman Optical.
The Vision Council shared details on its five-year plan and a new consumer marketing strategy launching in 2020. The announcement follows The Vision Council’s annual Executive Summit, held last week, Jan. 29–31, in Manalapan, Florida, during which The Vision Council introduced its five-year plan, inducted its 2020 Board of Directors, and shared exclusive insight on the dynamic changes ahead for the industry.
“2020 has the potential to be an incredibly exciting year for the vision community,” said Ashley Mills, CEO of The Vision Council. “We are seizing this moment to reexamine our goals and set a new direction for The Vision Council that will amplify growth opportunities for our industry and bolster the community through new and existing events.”
A key tenet of The Vision Council’s direction for 2020 and beyond is a new consumer marketing strategy. The Vision Council will shift from its current approach of three social media and public relations campaigns to a more streamlined digital media campaign strategy in partnership with Think About Your Eyes, the national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist.
As part of the new strategy, the content from The Vision Council’s consumer campaigns—including Eyecessorize, National Sunglasses Day, and Digital Eye Strain—will populate Think About Your Eyes’ new website. The Vision Council will also launch a new website later this year, with all content curated specifically for The Vision Council members and industry experts. Similarly, The Vision Council’s social media channels will feature content curated for members and industry experts.
Another key element of The Vision Council’s plans for 2020 is the reimagination of Vision Expo, with phase one of a two-phase concept launching at Vision Expo East 2020. Together with co-owner of the Show Reed Exhibitions, The Vision Council has introduced a bold new vision for the signature event.
Optik Magazine is pleased to announce the appointment of Shan Khan, R.O, as its new Editor-in-Chief.
Khan, a self-confessed “optical nerd,” brings 30 years of optical industry experience to the role. Her varied professional experience as an industry representative, a practice consultant, a business owner, an optician and educator provides a unique and broadly-informed perspective on the issues facing the optical industry.
As a prominent graduate and instructor from the Seneca Opticianry program, Khan was recently honoured as a nominee for the prestigious Ontario Premier’s Awards in the Health Sciences Category.
Khan’s editorial debut will be made in the February-March issue of Optik, where she writes that she looks forward to working with industry leaders in all segments of our exciting industry: “I believe our community can be stronger when we work and imagine ourselves as a team.”
Welcome to the Optik Family, Shan.
Nikon launches Presio Inspire; a progressive lens designed with Aberration Filter SurfaceTM GEN I Technology to give patients a natural comfortable vision.
Progressive lens wearers will feel a noticeable visual improvement when switching to Presio Inspire.
Main advantages:
• 12% wider intermediate vision
• Comfortable and natural vision
• Fast adaptation time
Presio Inspire is available in 1.50, 1.50 Transitions®, 1.50POL, 1.60, 1.60 Transitions®, 1.60POL, 1.67, 1.67 Transitions®, 1.67POL, 1.74, and 1.74 Transitions®, from total sphere +0.75D to +4.00D with renowned Nikon coatings H, HCC, ICE, SeeCoat Plus UV, SeeCoat Bright, SeeCoat Blue Premium.
Click HERE for the full press release.
The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Learn More
ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read more
Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read more
Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read more
Discover the journey of Dr. Vishakha Thakrar, a leader in scleral lenses and myopia management.
Read more
The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Learn More ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read More Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read More Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read More Discover the journey of Dr. Vishakha Thakrar, a leader in scleral lenses and myopia management.
Read More
The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Learn More ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read more Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read more Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read more Discover the journey of Dr. Vishakha Thakrar, a leader in scleral lenses and myopia management.
Read more The Canadian Association of Optometrists says optimizing optometric scope of practice is key to improving access to safe, timely eye care across Canada.
Learn More ZEISS has introduced ClearMind, a new premium lens portfolio designed to provide extremely clear vision while helping reduce cognitive load.
Read more Warby Parker has launched Warby Parker Sport, a new performance eyewear category featuring sport-focused frames and polarized lenses for active lifestyles.
Read more Alcon and ARVO are continuing their partnership on the 2026 Eye Pitch event, which will showcase early- and mid-stage innovations in eye and vision research at the ARVO Annual Meeting.
Read more Discover the journey of Dr. Vishakha Thakrar, a leader in scleral lenses and myopia management.
Read more
