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Transitions Launches New Transitions® Signature® GEN 8 Website with Marketing Resources Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals—with access to Transitions Signature GEN 8™ lenses educational tools and brand marketing materials in both French and English.

The new website for professionals can be found by visiting Transitions.com and clicking on the Transitions PRO tab. While on the site, eyecare professionals can find downloadable information and assets within the following Transitions Signature GEN 8 section:

  • Posters – Transitions Signature GEN 8 posters to hang in eye care professionals’ practices.
  • Social Media/Facebook – Logos and social-by-design images featuring the latest in eyewear technology to reach patients of all ages, including millennials.
  • Co-branded Flyer – Customizable tool that can include a partner marketing message.
  • Videos – Eye-catching videos for use in practice and on ECP’s social media channel that highlight the performance, protection and technology behind Transitions Signature GEN 8 lenses.

Click HERE for the full press release.

BOSS Eyewear Announces Partnership with Orlando Bloom

Carnival Row star, Orlando Bloom, has been announced as the BOSS Eyewear ambassador for 2020. Best known for his work on the Lord of The Rings and Pirates of The Caribbean franchises, Bloom is a world-renowned icon. Introduced by Bloom with the words “Everybody has a story to tell,” the actor’s first campaign, shot by Matthew Brookes, is an optimistic fusion of pop colour, effortless cool, and endless possibilities, with Bloom bringing a laid-back, playful approach to the modern frames in the Spring/Summer 2020 collection. The Spring/Summer BOSS Eyewear campaign featuring Orlando Bloom will be launched globally in February 2020.

Orlando Bloom

Orlando Bloom Q&A

1. How would you define your style in three words?

O.B.: Unique, Authentic, and Original.

2. What is your go to style of eyewear?

O.B.: Aviators.

3. How does your style make for a perfect match with BOSS?

O.B.: Because it’s colourful, accessible and stylish in its distinct way.

4. What are the three style accessories you could not live without?

O.B.: Watch, sunglasses and hat.

5. Which BOSS frame is your favourite and why?

O.B.: The BOSS 1129 with a clip on. It has a great look to it; it’s versatile, comfortable and the fit was perfect.

6. What does it mean to represent a brand like BOSS?

O.B.: It’s a great privilege to represent a brand like BOSS. They’re a household name. I grew up wearing Boss t-shirts. Who doesn’t want to be a BOSS?

7. What do you look for when choosing the perfect pair of glasses?

O.B.: Fit, weight, comfort, and of course look.

Click HERE for the full press release.

Researchers Study Impact of Children’s Eyeglass Wear on Their Development

For parents, managing their toddlers’ eyeglass wear-time can be a grueling task. Astigmatism in kids, especially toddlers and infants occur at moderately high instances but usually reduces as the child grows. Erin M. Harvey, associate professor of ophthalmology and public health, and co-principal investigator, points out that “children who are nearsighted can see fine up close, and children who are farsighted can see well at a distance, but for children with astigmatism, everything is blurry.”

“The critical questions, then, are if eyeglasses are prescribed for astigmatism in this age range, will children wear them, and will they produce a measurable impact on vision and language, cognitive and motor development?” Harvey said.

Harvey came up with the idea to put a heat-sensitive sensor on the eyeglass straps to measure when the glasses are being worn by the children three years or younger. For the study, researchers will divide children with astigmatism, ages 12-35 months, into two groups. As part of the study, a team of local pediatricians from El Rio Health and Banner University clinics will prescribe eyeglasses and provide traditional support to the first group. They will also prescribe glasses to the second group, but with the addition of clinical support that encourages the children to wear the glasses.

When the children turn three years old, the researchers will test their vision and measure their language, cognitive and motor development using the Bayley Scales of Infant and Toddler Development. By analyzing those results with wear-time data, Harvey and co-investigator Joseph Miller will be able to determine if the additional clinical support made a difference in how often the children wore their eyeglasses, and if more wear time had significant effects on their vision, language, cognitive and motor development. The results will help parents understand the impact that wearing glasses will have on the development of their young astigmatic children.

https://phys.org/wire-news/331958489/ua-study-looks-to-measure-benefits-of-eyeglasses-for-toddlers.html

Soft Glamour That is Sure to Catch Your Eye

Fall 2019 is the season of soft glamour and eclectic decadence for Kate Spade, with a refined approach to colour. The gradient pink/grey lenses of the Fenton sunglass exude the optimistic femininity that Kate Spade is famous for. Framed by a lightweight metal, oversized square shape with the signature metal spade logo on left and right temple.

Distributed by Safilo: www.safilo.com 

Third Annual OPTImum Retail Award Open for Submissions

Vision Expo East 2020 announces that the third annual OPTImum Retail Award is accepting submissions from independent boutique retailers. The OPTImum Retail Award aims to celebrate independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the optical industry.

Businesses in the independent retail market are encouraged to submit their stories for consideration by February 7. Applicants are asked to share their in-store innovations, individuality, culture, brand loyalty and technology usage.

To determine the top three finalists, a committee of the industry’s top leaders will deliberate and vote on which retailers they feel are most deserving of the award. The three finalists will be announced on February 21. To determine the final winner, Vision Expo social media channels will be opened for voting from Feb. 21–March 6 to be factored into the judges’ scores. The 2020 OPTImum Retail Award winner will be announced at Vision Expo East during the Independence @ The Creative Edge panel on March 28.

All independent boutique retailers are encouraged to submit their application by February 7. To submit your application or to find out more information, visit VisionExpoEast.com.

Source: Vision Expo

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