Blog

May 21, 2020May 25, 2020

Hoya Canada Launches New COVID Relief Programs and Incentives

HOYA Vision Care Canada announces the extension of support available through the “Hoya Cares” program offered to independent eye care professionals (ECPs) to assist them in preparing to re-open their practice.

As the country slowly starts to revive the economy, HOYA is launching new promotions and offers that will help ECPs provide patients with the peace of mind that they need in this difficult time. Some of these initiatives include the “We’re in this together” Family Multi-Pair Program which extends the 60% OFF the second (or even third) pair of lenses to family members until September 30th. The extension of the time period for redemption from 30 to 120 days*, allows families to benefit from the savings for other members of their household who may not be ready to order their lenses right away.

In addition to the Family Multi-Pair Program, HOYA has introduced another special incentive to further aid in attracting and bringing patients back. ECPs will receive a FREE upgrade to Hoya’s newest treatment available on the market; Super HiVision EX3+ when they order EX3 Anti-Reflective coating before August 31, 2020.

“It is this type of incentive support that makes it easier for a patient to decide to visit one practice over another, and we are doing the best we can to help our valued business partners to make it through the pandemic successfully,” said Ahmos Henry, President of HOYA Vision Care Canada. To offer further aid to ECPs, HOYA is extending the warranty period for jobs that were entered before the pandemic lockdown came into effect to allow sufficient time for patients to redeem them.

HOYA will also provide business partners with the ‘Optical Care Safety Kit’ containing recommended hygiene protocols, face shields, masks, sanitizer, floor graphics and more to help give practices the push they need to re-open promptly with the confidence that patients are looking for to walk through their doors.

HOYA’s Eye-M-Growing (EMG) Program offers significant savings to parents with young children looking for the right lenses for kids’ active lifestyles. Featuring Phoenix lenses; the lightest lens material available with superior scratch and impact resistance as well as UV protection, the EMG Program is made available to meet the demands of childhood. This program includes a substitute pair of lenses within 16 months to adapt to the needs of a growing child.

HOYA seeks to remind ECPs about the various support tools that are already available to them to help in the re-opening of their practice. New resources are being added daily to the website and include guidelines, checklists, relevant insight and materials from government officials, educational content, communication strategies, downloadable assets for interacting with patients during this time and so much more.

Click HERE for the full press release.

May 20, 2020May 20, 2020

New Paper Equips ECPs with Evidence-Based Information to Help Manage Myopia

A new literature analysis published in Ophthalmic & Physiological Optics, the peer-reviewed journal of The College of Optometrists, gives eye care practitioners (ECPs) a comprehensive analysis of evidence-based information needed to help manage myopia.

Written by Dr. Mark Bullimore and Dr. Kathryn Richdale, “Myopia Control 2020: Where are we and where are we heading?” presents a range of critically evaluated safety and efficacy considerations for behavioral, optical and pharmaceutical myopia management pathways. The paper is available via open access.

The authors note the paper seeks to present a snapshot of the rapid evolution of the field, addressing multiple questions that ECPs may have. These include not only who to manage, but also relative strengths of various methodologies and when to modify or stop care. The review also discusses potential future avenues for myopia management, including a continuum of care starting with the delay of onset followed by individual or combination therapies to slow myopia progression.

“Management of an individual child should be underpinned by the evidence-based literature and clinicians must stay alert for ongoing myopia research. [This] will undoubtedly result in the evolution of the standard of care for the myopic and pre-myopic child,” write Bullimore and Richdale.

The review supports a call for ophthalmology and optometry to determine a collaborative framework and referral patterns in the interest of prevention, education, and proactively addressing associated pathology. This includes working with the pediatrics and school communities to reach a broad population with high impact.

The paper was supported by an educational grant from CooperVision.

Click HERE for the full press release.

May 20, 2020May 20, 2020

Safilo Hosts Live Social Media Webinar in Partnership with Marketing 4ECPS

Safilo has partnered with marketing4ecps to provide its customers in the United States and Canada with a live webinar, today, Wednesday, May 20^th at 4:00pm EST, entitled Build a Strong Social Media Presence in a Post COVID-19 Market. Hosted by Robin Brush, Safilo North America’s director of education, the one-hour webinar will include speakers from marketing 4ecps, Kevin Wilhelm and Jill Nowak, as well as Tyler Kemp of POD Marketing. The Webex is designed to provide fundamental strategies to help build a strong online presence in order to increase product demand and drive foot traffic to brick and mortar locations, which is needed today more than ever, due to Covid-19.

Contact your Safilo sales representative to sign up and for additional supporting materials from marketing 4ecps.

Click HERE for the press release.

May 20, 2020May 20, 2026

neubau eyewear Sets Its Sight on Sustainability

Understanding that sustainability has become as important as style, neubau eyewear is
launching its first ever 100% bio-based optical line, using the innovative material natural3D. Frames with this material will be produced by 3D printers, which allows any excess to be reused.

The temples contain an integrated titanium needle, making them easily adjustable. BILL (unisex) is available in Deep Ocean Matte/Graphite, Olive Matte/Gold, Concrete Matte/Graphite or Black Coal/Graphite.

Distributed by COS: canadianoptical.com

May 15, 2020May 15, 2020

Health Canada Approves New CooperVision Biofinity Toric Multifocal Contact Lenses

Health Canada has granted CooperVision approval for its new Biofinity^® toric multifocal contact lenses.

The product combines the proven optical designs of CooperVision’s Biofinity^® toric and Biofinity® multifocal to provide patients with both astigmatism and presbyopia vision correction. The company plans to make the lenses available to Canadian eye care professionals later this year.

“Biofinity^® toric multifocal extends the reliable performance of our Biofinity^® toric lenses to presbyopic patients,” said Michele Andrews, OD, Senior Director, Professional and Academic Affairs, North America, CooperVision. “Canadian eye care professionals will soon have an easy-to-fit, familiar lens design they can count on to keep current toric wearers satisfied in contact lenses for longer, and provide new astigmatic wearers an alternative to reading glasses. It’s a win-win for practitioners and their patients.”

Lens parameters and other details will be made public in the coming months.

Click HERE for the full press release.