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ic! berlin Marks 30 Years with Anniversary Capsule Collection

ici berlin 30 year anniversary campaign images and logo 2026

ic! berlin is celebrating its 30th anniversary in 2026 with a special capsule collection and a new campaign highlighting the brand’s Berlin roots.

Founded in 1996, the eyewear company has built its identity around minimalist design, cold-rolled stainless steel, and its signature screwless hinge technology. According to the brand, the anniversary collection brings together heritage and innovation through six styles: classic frames Leif, Wanda, Oli the 2nd, and Pina, alongside new designs Sodium and Xenon.

The collection also introduces Transformative Teal, a new blue-green shade paired with matching photochromic lenses. ic! berlin said the colour was chosen to express change and redirection, while reinforcing the collection’s modern, technical aesthetic.

The anniversary is also being marked by the I See Berlin campaign, a tribute to the city’s independent and experimental spirit. Shot by Berlin-based photographer Tarek Mawad, the campaign features a range of artists and cultural figures whose work reflects the creative identity of the German capital.

“For 30 years, ic! berlin has stood for uncompromising design, engineering and innovative premium eyewear made in Berlin. This anniversary honors our proud heritage and sets the stage for a new chapter of global growth, brand storytelling and modern, technical eyewear.” – Davide Lunghi, General Manager ic! berlin

Click HERE for the press release.

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World Council of Optometry and Alcon Launch Dry Eye Management Map

World Council of Optometry and Alcon logos 2026

The World Council of Optometry (WCO) and Alcon have introduced the Dry Eye Management Map, a new online interactive tool designed to help optometrists evaluate and manage dry eye disease in clinical practice.

Launched as part of the organizations’ multi-year partnership supporting professional education, the tool is intended to guide optometrists through dry eye management using the latest TFOS DEWS III guidance. According to WCO and Alcon, the platform allows clinicians to select from three categories of underlying dry eye drivers — tear film deficiencies, eyelid anomalies, and ocular surface abnormalities — along with related sub-drivers to generate potential management options.

WCO Alcon Dry Eye Management Map web tool

The tool also includes standard and advanced testing options and produces a concise summary report outlining recommended and clinician-selected management pathways. A built-in email function allows the report to be shared for later review or added to patient records.

At launch, the Dry Eye Management Map is available in English, with additional languages expected in the coming months. The resource complements the WCO Alcon Dry Eye Wheel, a multilingual tool that follows a three-step approach to dry eye care: mitigation, measurement, and management.

WCO President Cindy Tromans said the tool will serve as a valuable resource for clinicians and educators worldwide, while Carla Mack of Alcon said it is designed to support evidence-based clinical decision-making and more personalized patient care.

WCO and Alcon said their dry eye education initiative is now in its fifth year and continues to expand its range of professional resources.

Click HERE for the press release.

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AYA Optical Launches Horizon and Breeze Featuring Artwork by Donald Chrétien

AYA Optical logo 2025

AYA Optical has introduced two new lightweight optical styles, Horizon and Breeze, featuring artwork by acclaimed Ojibwe artist Donald Chrétien.

Part of the brand’s Spring/Summer collection, the new metal frames are designed to combine lightweight comfort with subtle cultural storytelling. According to AYA Optical, both styles showcase Chrétien’s distinctive visual language, shaped by his Ojibwe heritage and recognized for its flowing lines, symbolic forms, and spiritual depth.

To complement the launch, AYA has also created custom microfiber cleaning cloths featuring enlarged versions of Chrétien’s artwork, extending the visual impact of the designs beyond the frame itself.

“Donald’s work carries powerful symbolism and an incredible use of colour,” said Carla D’Angelo, Founder and Creative Director of AYA Optical. “With Horizon and Breeze, we wanted to create frames that feel almost weightless while still carrying the strength and story of his art. These styles reflect both technical refinement and cultural depth.”

The launch comes during a notable year for Chrétien, who is set to unveil two major public art installations in Toronto. On April 30, 2026, he will reveal a large-scale work at the new Indigenous Building at the University of Toronto Scarborough. A second installation, measuring 3 feet by 65 feet, is scheduled for June 21, 2026, at Church of the Redeemer at Avenue Road and Bloor Street.

AYA Optical said the Horizon and Breeze styles are now available through select optical retailers in Canada and the United States, as well as online.

Click HERE for the press release.

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Vision Expo 2026 Marks 40th Anniversary with Strong Orlando Showing

Vision Expo Orlando 2026

Vision Expo 2026 wrapped its milestone 40th anniversary edition in Orlando, Florida, with strong attendance, expanded education programming, and a renewed focus on business, innovation, and industry connection.

Held March 11–14 at the Orange County Convention Center, the event marked the debut of a single annual Vision Expo format. Co-owned by RX and The Vision Council, the show welcomed more than 8,000 industry professionals from 92 countries and all 50 U.S. states.

Vision Expo 2026 Florida exterior

Organizers said the event delivered more than 220 hours of accredited education, with conference attendance up 17% year over year. Participation in the Platinum Club program for multimillion-dollar practices and retailers also grew to more than 700 participants.

The 115,000-square-foot show floor featured more than 350 exhibitors, along with product launches, technology showcases, fashion presentations, and networking events. New features included the NOW Stage, the Innovation Center, and a 40th anniversary installation highlighting the event’s history and community.

“Vision Expo is unique because it is the only event that brings the full spectrum of the optical industry together,” said Ashley Mills, CEO of The Vision Council.

Attendee Dr. Sophia Visanji described the event as “quite possibly the most efficient way” to explore the latest eyewear, keep up with new technology, and network with industry peers.

Among the week’s highlights were the NOW Awards, the Vision Expo Eyewear Fashion Show, and the 2026 VSP Vision Innovation Challenge, where Altris AI and Captify were recognized.

Vision Expo will return March 10–13, 2027, at The Venetian Expo in Las Vegas.

Source: Vision Council

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Getting Started in Myopia Management: Practical Steps to Build Confidence and Deliver Better Care

Starting a myopia management program

By Dr. Sheila Morrison, OD, MS, FAAO, FSLS, FCCSO

Myopia management has become an essential part of modern pediatric eye care. For many practices, the challenge is no longer why it matters, but how to integrate it into everyday clinical workflows. This article outlines a practical, structured approach to getting started with confidence.

Why Myopia Management Matters

Myopia is increasing at a pace that most practices could not have imagined a decade ago. Parents are more informed, research continues to strengthen the evidence for intervention, and clinicians are seeing younger patients progress more quickly. For many eye care professionals, the challenge is not understanding why myopia management matters. It is knowing how and when to begin.

The current consensus has shifted away from waiting for moderate or high myopia. Early education of families, consideration of intervention in at-risk pre-myopes, and timely treatment for any child demonstrating progression are now considered best practice. Importantly, starting a myopia management program does not require a complete overhaul of your clinic. It requires a structured approach, a few essential tools, and clear communication with families and staff.

Start With the Fundamentals

Before offering intervention, it is essential to ground both clinicians and staff in the fundamentals: why myopia progresses, which treatments are evidence-based, and what success realistically looks like. Managing expectations early helps avoid common misconceptions, such as assuming rapid correction rather than slowed progression.

Evidence-based options include night wear contact lenses (orthokeratology), daily wear contact lenses (soft multifocal is the most common), low-dose atropine, and myopia control spectacle lenses. Lifestyle and environmental modifications are also paramount for success.

There is no minimum age requirement for starting therapy; decisions should be guided by refractive status and risk factors. Younger age of onset, parental myopia, ethnicity, reduced outdoor time, and early loss of expected hyperopia all increase risk. Starting with one or two modalities you already feel comfortable prescribing allows confidence to build before expanding services.

Evaluate Your Practice Readiness

Most primary care practices already have the foundation required to begin myopia management. Retinoscopy, keratometry, or corneal topography, and a structured refractive history provide a strong baseline. Axial length measurement is a valuable addition as programs mature, but it is not mandatory at the outset.

Equally important is workflow readiness. Decide how myopia consultations will be scheduled, how follow-ups will be structured, and how chair time will be allocated. Identifying a consistent process early reduces stress for the clinician and creates a predictable experience for families.

Create a Clear Clinical Workflow

A repeatable workflow makes myopia care more efficient and scalable. Begin with a comprehensive baseline assessment, including refractive history, family history, binocular vision status, and corneal shape if contact lens-based therapies are being considered.

Follow-up schedules should be modality-specific but consistent. Map out visits for the first year, determine which clinical data will be collected, and clarify staff roles for pre-testing, education, and follow-up communication. A clear structure simplifies scheduling and helps parents understand the long-term nature of care from the outset.

Communicate Confidently with Caregivers and Patients

Clear communication is often the deciding factor in whether families move forward. Conversations should focus on long-term eye health rather than short-term prescription changes. Parents value understanding what treatment aims to achieve, what it cannot guarantee, and how lifestyle factors such as outdoor time and near-work habits influence outcomes.

It is also important to address quality of life. While clinical success has traditionally been measured by refractive and biometric outcomes, patient and caregiver experience matters. Monitoring comfort, visual function, and overall satisfaction ensures that management strategies remain sustainable and positive for the child.

Transparent discussion of fees improves trust. Many practices adopt bundled program fees to simplify financial conversations and clearly outline what is included in ongoing care.

Build and Empower Your Team

A successful myopia management program depends heavily on staff engagement. Front-line team members often introduce the concept, answer early questions, and reinforce messaging. Training staff in basic myopia theory, common terminology, and the purpose of specialized testing improves confidence and consistency.

In larger clinics, designating myopia coordinators to manage referrals, training visits, and follow-ups can greatly improve efficiency. Technical competency is essential as high-quality data collection underpins successful outcomes. Providing staff with simple scripts and knowing when to escalate questions to the clinician helps maintain trust and clarity for families.

Start Small, Then Expand

Launching a program with a small number of well-selected patients allows workflows to be refined and confidence to grow. Early successes help identify areas for improvement and build momentum across the team. As experience increases, practices can add modalities, introduce axial length monitoring, or develop enhanced educational tools.

Measure What Matters; and Know When to Adjust

Tracking outcomes is central to effective care. Refractive changes, corneal data, and axial length trends (where available) provide objective insight into progression. These metrics also guide decisions about continuing, modifying, or eventually tapering therapy.

Cessation of myopia management should be progression-based rather than age-based. While many patients slow between late adolescence and early adulthood, ongoing optical correction is still required, and some modalities, particularly orthokeratology, may continue to provide functional and lifestyle benefits beyond active progression years.

Taking the First Step

Myopia management is both an opportunity and a responsibility. With a structured approach, practical tools, and a team that shares the vision, starting a program is more achievable than many clinicians expect. Most importantly, early intervention can have a lasting impact on the long-term eye health of your pediatric patients.
For practices looking to get started, the first step is simply committing to begin. The rest builds naturally with experience, communication, and consistent follow-up.

About the Author:

Dr. Sheila Morrison, OD, MS, FAAO, FSLS, FCCSO

Dr. Sheila Morrison is an Alberta-based optometrist, educator, and clinical researcher specializing in cornea, contact lenses, myopia management, and dry eye. A former clinical university professor, she practices at Mission Eye Care in Calgary, Alberta, and supervises an accredited cornea and contact lens residency. She lectures, publishes internationally, and collaborates in clinical research.

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