Blog

February 18, 2020February 18, 2020

Varilux Comfort Max – The Reference in Progressive Lenses Gets a Makeover

With Varilux® Comfort Max, Essilor reinvents the Varilux Comfort® lens. Innovation, which is essential to our mission of improving lives by improving sight, drives Essilor teams to develop increasingly high-performance progressive lenses that take into account the changing needs of wearers.

“Because presbyopes need to keep up with their active lifestyle, Varilux® Comfort Max adapts to the profile of each wearer to offer them a larger useful vision zone for greater flexibility in their physical movements and postures,” explains Marion Aymond, Varilux® and progressive lenses Brand Manager for Essilor Canada. “Varilux® Comfort Max guarantees all-day-long vision comfort*.”

Flex Optim™ technology adjusts the lens progression profile to each customer’s prescription (ametropia and addition), making it possible to enlarge the useful vision zone by +46% compared to Varilux Comfort 3.0. The wearer’s postural flexibility is thereby improved allowing more natural physical positions when wearing the lenses, throughout the day.

Tested and approved by wearers, Varilux® Comfort Max lenses achieve all-around performance across vision zones². Eight out of 10 wearers experienced easier adaptation and, 9 out of 10 presbyopes who had never previously tried progressive lenses want to continue wearing them.

Click HERE for the full press release.

February 18, 2020February 18, 2020

The Grimard Optique Family is in Mourning

Robert Grimard, optician, President and Founder of Grimard Optique died yesterday from a long illness.

He is survived by his spouse and two children, as well as the many employees and partners of Grimard Optique.

Donations in memory of M. Grimard can be made to the Quebec Cancer Foundation or the Canadian Cancer Society.

In November 2019, the 22 locations of Grimard Optique was purchased by FYidoctors.

Grimard Optique was honoured as the 2019 Canadian Retailer of the Year at the Transitions Academy in Orlando, Florida, February 4, 2020. Gaston Boucher gave a heart felt acceptance speech to thank the team and provide “special thoughts” to founder M. Grimard.

February 17, 2020May 20, 2026

Architectural Minimalism

Hojo is an ancient regal family clan in Japan, dating back to the 12th century.
Inspired by the bold minimalism of Japanese architecture, Ørgreen’s Hojo
is a classic 70s teardrop-shape frame, otherwise known as the “aviator”.
This unisex style is suitable for a range of faces. Available in six colours.

Distributed by Ørgreen: www.orgreenoptics.com

February 14, 2020February 14, 2020

WestGroupe Launches New Proprietary Brand OTP

WestGroupe announces the launch of their new proprietary brand OTP which targets today’s millennial consumer. Standing for One True Pair, OTP eyewear is the epitome of embodying who you are.

The initial Canadian launch, set for Spring 2020, will include 20 styles, comprising of 14 RX models and 6 Sun. Designed in Montreal, OTP features modern structures and shapes for a fluid and weightless feel. Retro inspired thin metal and translucent hand made acetate define the RX collection and follow a distinct colour scheme of classic metallic trends paired with soft neutrals. The sunwear collection is heavily influenced by the vintage mod era with styles ranging from narrow cat eyes, to soft squares and butterfly shapes.

With an eye on the environment, The OTP collection features biodegradable demo lenses, polybags and temple sleeves while the OTP branded case is constructed from regenerated materials, natural rubber and water-based glues.

OTP will be sold in Canada through the Wescan division with a US launch scheduled for later in 2020.

Source: Westgroupe

February 14, 2020February 14, 2020

Transitions Academy 2020 Encouraged Attendees to “Light It Up”

Over 1,000 industry professionals from 40 countries in North America, South America, Europe and Asia gathered this week at the J.W. Marriott Grande Lakes in Orlando for the 24^th annual Transitions Academy. During the two-day event – themed “2020 Light It Up” – attendees took part in professional development and product technology workshops; heard from experts and educators on marketing and industry trends; and learned from their peers and partners.

Monday’s curriculum included five options for industry elective sessions:

Light Up Your Life
Light up Your Sales
Light Up Your Style, Light Up Your Store
Leading with Emotional Intelligence
Developing and Understanding Your Leadership Brand

Monday afternoon began with a keynote on having a Growth Mindset presented by Neil Pasricha, best-selling author and leadership development professional, during which attendees learned how to improve their mindset and take their business and life to an elevated level. Attendees closed the afternoon with another industry elective session of their choice.

Transitions Academy continued on Tuesday with a presentation on how to Light Up Your Market. Tuesday morning closed with other industry elective sessions.

Tuesday afternoon began with Go Team: Light It Up, a team building scavenger hunt activity where teams competed for a prize donation to the charity of their choice. After the activity, Peter Sheahan, founder and group CEO of Karrikins Group, presented the closing keynote on how to “Become the Obvious Choice” of patients/consumers.

Later that night, Smith and Johns led the 2019 Transitions Innovation Awards ceremony. Optik was on location to report the Canadian winners during the ceremony on February 4.

Click HERE for the full press release.