The premier was a major success. opti took place over six halls of the Fairground Munich for the first time – and the faces and survey responses of the around 28,000 visitors and 631 exhibitors painted a clear picture: this was a crucial step forward into the future of opti. Among those surveyed, 94% of the trade show visitors and 91% of the exhibiting companies awarded the “new” opti with the highest grades.
Virtually all visitors started with a short inspection of the hall layouts. With opti now growing to six halls, opti fans first had to grow accustomed to the changes to the familiar layout and look of opti before setting off to their favourite parts of the exhibition.
In addition to the classic “search for innovation”, visitors’ interest increasingly focused on the desire to “initiate new business relationships” and on “continued training and education”. opti managed to even better meet these demands by compactly bundling all “knowledge islands” with diverse offers in Hall C4, instead of spreading these out over the individual halls as before. Directly adjacent, visitors could explore the opti areas Job Market and Campus, the Forum, and the SHOWCASE revolving around the key topic of the “Customer Journey.
The four stations “Strategy”, “Need”, “Buy”, and “Use” clearly illustrated the diverse elements opticians need to consider when designing their customer approaches. Guided tours offered visitors concrete tips which they can quickly implement for their own business using best-practice examples.
Directly besides the SHOWCASE, curious visitors could quench their thirst for knowledge with exciting lectures and panel discussion at the opti FORUM. Nine out of ten visitors visited at least one of the 34 lectures.
The next opti takes place from 10 to 12 January 2020 in Munich.
Click HERE for the full press release.
