TheVision Council’s Eyecessorize campaign partnered with three well-known influencers—Christine Marie, Melissa Meyers and Ty Severe—for sponsored permanent Instagram posts as well as multiple Instagram stories promoting readers for men and women alike. By strategically selecting influencers based on their appreciation for overall eye health and their need for reading glasses, these posts authentically appeal to the influencers’ followings and the every day consumer. Collectively, the posts garnered 280,000 impressions.
To promote the importance of wearing reading glasses to aid with up close reading, the posts featured on-trend readers product—from Sunglass & Reader Division members One Click Ventures and Peepers by PeeperSpecs, and Eyewear & Accessories Division members Colors in Optics—with messaging stressing the importance of wearing readers for those who struggle to read fine print, and encouraging their followers to expand their readers collections. All member brands, plus @eyecessorize, were tagged in the corresponding photos, stories and captions.
Collectively, the posts have received more than 140 comments. The influencers interacted with their followers by responding to their comments and engaging them in conversation about the reading glasses, specifically.
For more information visit thevisioncouncil.org.
