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Essilor Canada Launches New Crizal® Sapphire 360° UV

Available July 4, 2018, the new Crizal® Sapphire™ 360° UV coating provides nearly invisible lenses with the best in class transparency for optimal comfort of vision. Thanks to its 360° Multi-Angular Technology™, reflections are reduced on lenses from light sources coming from any direction, all around the wearer.

Until now, anti-reflective coatings only took into consideration light sources in the frontal angle, between -15° and +15°. After 4 years of research, Essilor R&D has developed the 360° Multi-angular Technology that is able to capture and control the light coming from all directions: front, side and back, providing the optimal level of performance for a new generation of anti-reflective coatings lead by Crizal Sapphire 360° UV with E-SPF 35 index. Thanks to the 360° approach, the coating architecture on both sides of the lens is optimized, taking into account the interaction of both surfaces, and is reinforced with the introduction of a new nanolayer. This nanolayer guarantees the best in class transparency for nearly invisible lenses with UV protection.

Crizal Sapphire 360° UV lenses offers eyeglass wearers better transparency and better transmission of visual information, by reducing disturbing reflections from all direction. It provides them with optimal comfort and allows them to see and be seen in the best possible light.

Available on all Essilor Rx lenses, in all materials.

Click HERE for the full press release.

Essilor and Delfin extend the deadline of the Combination Agreement

Essilor and Luxottica announce the extension to July 31, 2018 of the deadline of both the Combination Agreement and Contribution Agreement signed between Essilor and Delfin, Luxottica’s majority shareholder.

As of today, the Chinese competition authority has not yet approved the contemplated combination between Essilor and Luxottica, such approval being a condition precedent to the closing of the combination. The parties remain confident that they will succeed in completing the antitrust processes in China and Turkey in the coming weeks.

The first General Meeting of EssilorLuxottica shareholders which was scheduled for July 25, 2018 will be reconvened by the EssilorLuxottica’s Board of Directors for a later date to be announced as soon as possible.

Click HERE for the full press release.

 

Transitions Launches Style Fix Contest in Canada

Transitions Optical launched a contest that gives consumers and eyecare professionals a chance to win Transitions Signature lenses style colours.

Winners will receive a seasonal, personalized style accessory and a $500 gift card to apply to the purchase of Transitions lenses and frames.

To enter the contest, Canadian consumers and eyecare professionals should visit www.Transitions.com/StyleFix to take a short quiz on style and lifestyle preferences to find which new Transitions Signature lenses style colour – sapphire, amethyst, amber or emerald green – is their ideal match.

The contest will have three entry periods: July 1-31, September 1-30 and November 1-30. Four winners will be chosen at the end of each entry period. Consumers and eyecare professionals are encouraged to enter each period for a chance to win the Transitions lenses prize package.

OWP Ladies: Refined Surface Finishes

Style 2177

OWP Ladies collection presents a floral style titanium temple design which shimmers with varnished surfaces and subtle nuances of colour. Style 2177’s look and feel are reminiscent of the polished surfaces of gemstones or amber and gives the acetate model the allure of costly accessories. Style 2177 features a curvaceous feminine design. This frame is available in four fresh colour versions to match perfectly with the temples.

Distributed by Lanctôt: www.rlanctot.com

 

 

 

National Sunglasses Day 2018: Over 1 Billion Impressions

The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags #NationalSunglassesDay trending on Twitter throughout June 27.

  • 261 online placements, garnering more than 481 million impressions

Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others

  • 295 social media placements, garnering more than 415 million impressions

Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others

  • 694 general broadcast placements, garnering more than 146 million impressions

Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others

  • 29 media tour broadcast placements, garnering more than 24 million impressions

Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

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