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Orgreen’s Realistic Colourist

It’s a testament to just how seriously Copenhagen-based eyewear company Ørgreen takes the subject of colour that not only is Sahra one of the longest serving members of staff but she is a central and indispensable part of the whole design team.

Flashback a couple of decades and Ørgreen were establishing themselves as Scandinavia’s fist sunglasses and opticals brand. Run by a bunch of friends with little experience in the fild but a huge amount of enthusiasm and style, Ørgreen realised that their USP was to offer coloured frames for men. At the time, most eyewear for guys was very classic. Or totally crazy. Sensing that there was a customer out there who wanted something a bit more interesting than a pair of tortoiseshell specs but wasn’t quite willing to go the whole Elton John, Ørgreen started experimenting with colour.

So, what exactly does a Colour Designer do? “Colour for me is emotion” she says “I don’t deal well with routine so I approach it differently every time.’ Taking inspiration from anything from a walk past a row of painted houses in Copenhagen or a fim, to a photograph of a Mexican graveyard or even a musical playlist, Sahra gradually focuses in on colours – and very importantly – combinations of colours that she thinks will work. Longevity is crucial, especially considering the high quality and cost of Ørgreen spectacles, so she is careful not to get too involved in fashion trends, relying more on instinct and her deep knowledge of the company and market.

“Design and colour have to be part of society” thinks Sahra. “There are huge cultural differences between what people want in one part of the world to another.” This is very important in Ørgreen where their market is truly international. She cites the metallics used for the temples: the Chinese market prefers a hint of red in their gold – a reference to Chinese imperial history – whilst Scandinavians like a whiter gold. It’s also important that skin tones are considered – after all spectacles lie directly on the face and frame the eyes.

Of course, all this theory has to become reality and for Sahra, the next, more technological part is one of the most exciting. Ørgreen titanium frames are individually hand-painted and it’s crucial that the paints used are durable against the skin and comply with multiple legal and environmental regulations as well as being exactly the shade Sahra has envisioned. Luckily she works very closely with her factories and the collaboration has brought them closer over the years. Ørgreen uses factories in Japan as they are the very best in the world at titanium frames.

So what does the future hold in Ørgreen’s colour story? Sahra is clearly excited to be faced with a whole set of new materials to play with. The company’s success has very much been based on titanium frames but in the immediate future they are moving into more classic acetate which has opened up a whole world of new possibilities for colour combinations, involving more graphic sectional work and sandwiching together different colours.

More futuristic is the use of 3D printing in the Ørgreen’s Quantum collection with cutting edge technology being used to make polyamide frames supported by titanium temples. The manufacturing of this material is so new that Sahra fids herself on the very front line of development as she works with factories to produce colours and techniques they have never tried before. Seems like that unusual job has quite a few more years in it yet.

Click HERE to read the full interview.

Essilor Moves Up in Forbes’ World’s 100 Most Innovative Companies Annual Ranking

Essilor has been named by Forbes as one of the world’s 100 “Most Innovative Companies” for 2018, ranked 52nd; a marked increase compared to 2017 (68th). Every year since 2010, Essilor has figured among the top 100 publicly traded companies identified by investors as having the highest innovation potential.

The 2017 launch of the Varilux® X series™ progressive lens is a prime example of the Group’s consumer-centered innovation capabilities. It represents years of collaboration between researchers, engineers, physiologists, sociologists, and consumers to answer visual needs and lifestyles of consumers worldwide. In 2018, the announcement with Johnson & Johnson Vision of the first photochromic contact lens featuring Transitions® Light-Intelligent Technology™ is another breakthrough, addressing the unmet needs of contact lens wearers.

Innovation has always been a cornerstone of our mission and our strategy”, said Laurent Vacherot, President and Chief Operating Officer of Essilor. “As an industry leader, we believe it is our company’s duty to continue pushing the boundaries of optical solutions that can correct and protect people’s vision everywhere. We have evolved our innovation processes to reflect the world today – networked, collaborative, and creative – in order to meet the changing lifestyles of existing eyeglass wearers and respond to the vast, unmet vision needs of 2.5 billion people living with uncorrected poor vision.”

Click HERE for the full press release.

The Vision Council Ramps Up Promotions for National Sunglasses Day 2018

For the fifth consecutive year, The Vision Council is promoting the importance of UV-protective eyewear with the celebration of National Sunglasses Day, taking place June 27.

The annual day of recognition, which has garnered support and promotions from organizations across the eyewear and eyecare industry, reminds consumers that wearing sunglasses is not only fashionable, but also a health necessity to protect the eyes from long- and short-term damage from the sun’s UV rays.

The National Sunglasses Day campaign went viral in 2016 and 2017, garnering more than 586 million and 900 million print, online, social media and broadcast impressions, respectively, through outlets like “TODAY with Kathie Lee & Hoda,” “The Tonight Show Starring Jimmy Fallon,” “The Daily Buzz,” Bustle.com, InStyle.com and People.com, among many others. In 2016, National Sunglasses Day was a trending topic on Facebook, and in 2017, the official campaign hashtag was trending as no. 1 on Twitter throughout June 27.

New Optical Implant Inspired by Butterfly Wing Structure

Researchers at Caltech looked to nature for inspiration to design more effective, longer-lasting eye implants.

Hyuck Choo, assistant professor of electrical engineering in the Division of Engineering and Applied Science at Caltech, has been working on designing an implant that measures intra-optical pressure in glaucoma patients.

The tiny implant flexes as eye pressure changes, and this change can be measured using a handheld reader. The problem he ran into was that to get accurate measurements the reader must be held at exactly a 90 degree angle with respect to the implant.

The Glasswing Butterfly’s wings are coated in tiny pillars, about 150 nanometers apart and 100 nanometers in diameter. These pillars redirect light from any angle, greatly reducing reflections, a phenomenon known as “angle-independent antireflection.”

By creating a nanostructured coating in mimicry of the butterfly’s wings, the light from the reader will pass through the implant and give the correct reading independent of the angle.

“The nanostructures unlock the potential of this implant, making it practical for glaucoma patients to test their own eye pressure every day,” Choo says.

As an additional bonus, the nanostructures discourage fouling of the implant by trapping a layer of water around it. According to Vinayak Narasimhan, a graduate student at Caltech working on the project, “Cells attach to an implant by binding with proteins that are adhered to the implant’s surface. The water, however, prevents those proteins from establishing a strong connection on this surface.”

The results of this project were published in the April 30 edition of Nature Nanotechnology.

Read More: http://www.caltech.edu/news/butterfly-wings-inspire-light-manipulating-surface-medical-implants-82095

Fresh Rimless Look

Statement from Kate Spade New York: “Although Kate has not been affiliated with the brand for more than a decade, she and her husband and creative partner, Andy, were the founders of our beloved brand. Kate will be dearly missed. Our thoughts are with Andy and the entire Spade family at this time.”

Kate Spade New York celebrates 2018 with a road trip across America. The Janay/s features an oversized square shape in a lightweight rimless frame construction, featuring metal and acetate temples and special tri-colour gradient lenses with soft mirror effects. Offered in havana/ brown shaded lenses, pink havana/green shaded pink lenses, blue/green silver mirror lenses and pink/green lenses.

Distributed by Safilo: www.safilo.com

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