Blog

March 2, 2018April 24, 2018

New ZEISS PhotoFusion Colours

Carl Zeiss Vision Canada is pleased to announce the addition of exciting new colours to the ZEISS PhotoFusion self-tinting lens portfolio. Extra Grey, Pioneer Green and Blue will be added to our current portfolio of Brown and Grey colours.

The new Extra Grey colour gets darker than the original grey – even in warm climates yet is still very clear indoors. Pioneer Green has the timeless grey-green sun lens tint when activated. Meanwhile, Blue is a bold, exciting new colour: A real attention grabber that is sure to get wearers noticed. The new colours provide additional options for patients seeking the convenience of clear lenses indoors with dynamic sunlight and glare reduction outdoors.

PhotoFusion was created by ZEISS experts to meet consumer expectations on self-tinting lenses that darken and clear again faster. The secret behind PhotoFusion technology is patented photo-active molecules that respond more efficiently to light energy, fading up to 2x faster* than other photochromic lenses.

Outdoors, all ZEISS PhotoFusion lenses offer full protection against UV rays up to the 400nm standard. Indoors, these same lenses provide 2 times more blue light protection than standard clear lenses.

See full press release HERE.

*Average performance compared to the other ZEISS photochromic lenses. Performance will vary according to material, temperature, treatments, and light conditions

March 2, 2018April 24, 2018

Newest AMERICAN EYES Campaign Revealed

SAFILO unveils its latest American Eyes marketing campaign in celebration of its Elasta and Emozioni ophthalmic collections featuring the husband and wife owners of Wichryk Eye Associates of Macungie, PA.

The Spring/Summer 2018 American Eyes campaign picks up where last year’s campaign of the same name left off. In celebration of the 2017 reintroduction of Safilo’s flagship Elasta and Emozioni ophthalmic collections, a marketing campaign as well as a captivating photo exhibition, timed to Vision Expo East, paid homage to American opticians across the country – celebrating the people, optical shops and landscapes they called home. A total of eight Safilo accounts were included based on their unique locations and high regard for the Elasta and Emozioni collections, of which, Wichryk Eye Associates of Macungie, PA was featured. The husband and wife team who own the practice, Antoni Wichryk, OD and Geena Wichryk, an ABO optician, were asked to star exclusively in this year’s campaign due to their love of Made in Italy product and their affinity for the Elasta and Emozioni brands. Each dons the eyewear in the American Eyes print ad campaign and promotional video which breaks this week on Safilo’s mysafilo.com b-2-b website and GalleriaSafilo.com.

As a thank you for participating in the campaign and closing their offices for a full day to shoot, Safilo made a sizable donation in the name of Wichryk Eye Associates to the Myotonic Dystrophy Foundation, an organization near and dear to the couple’s heart. Geena Wychryk and the couple’s two daughters both suffer from this genetic disorder that affects many parts of the body and is a complicated condition as the symptoms and disease progression can vary widely from person to person.

Click HERE for the full press release.

March 2, 2018April 24, 2018

48th MIDO Breaks All Its Own Records

The 48th MIDO got off amidst high expectations and ended exceeding them all. More than 58,000 entrances of eyewear professionals from around the world experienced an ever growing MIDO. It filled seven pavilions, packed with opportunities, events and innovations. The increase in foreign attendees is tangible evidence of the international appeal of the event, while Italian attendance in the three‐day show remained stable, resulting in a 4.9% increase in overall attendance and +5% in the exhibit space, with a record participation of 1,305 exhibitors.

The event also enjoyed massive social media success. The #MIDO2018 hashtag exceeded half a million interactions: comments, likes and shares. Social users participated in the stream of news from the show, generating an average of 100,000 ‘likes’ per day. A non‐stop feed of posts from the profiles of visitors, bloggers, influencers and VIPs on hand at the show streamed alongside the official @mido_exhibition profile.

This year the theme was innovation – framed as a spectacular experience and as a business opportunity for eyewear professionals. Strutting their stuff were sports champions, VIPs from the entertainment world and famous web stars. The importance of MIDO for the Italian corporate world was underscored by the presence of Undersecretary of Economic Development, Ivan Scalfarotto who, along with the Mayor of Milan, Giuseppe Sala, and the CEO of Fiera Milano, Fabrizio Curci, cut the inaugural ribbon, reconfirming that Italian‐made eyewear is a mainstay in the internationalization of Italy’s excellence.

The theme of innovation was also applied through showcasing the latest trends in an immense space dedicated to technology and machinery and in‐depth exploration of the latest innovations in the professions. Also among the MIDO innovations for 2018 was its focus on eyecare, with the first “Eye Health Awareness Day” that brought together international institutions and associations active in the area of eye health. This initiative could lead to establishing an Italian ministerial registry of projects aimed at raising public awareness and, at the international level, an inter‐association round table to continue the conversation and develop a joint campaign.

Save the date for Mido 2019: February 23rd to 25th, to re‐live the MIDO wonder!

Click HERE for the full press release.

March 2, 2018April 24, 2018

Proposed Combination between Essilor & Luxottica Approved by the EC

Essilor and Luxottica announced that the proposed combination between the two companies has been cleared by the European Commission without conditions. The European Union is one of the jurisdictions where antitrust approvals are a condition precedent to the closing of the transaction.

To date, the transaction has also been unconditionally approved in 13 other countries: Australia, Canada, Chile, Colombia, India, Japan, Mexico, Morocco, New Zealand, Russia, South Africa, South Korea and Taiwan.

The finalization of the proposed Essilor and Luxottica combination is planned for the first part of 2018 after obtaining all necessary authorizations.

March 1, 2018April 24, 2018

The Perfect Fit: Live Webinar on Finding Employees for Eye Care Practices

Join Drs. Jeff and Tina Goodhew, Co-Editors in Chief of Canadian Eye Care Business Review, as they host a live webinar on the best practices of hiring and retaining staff. They will be joined by panelists Jan van der Hoop and Tim Brennan from Fit First Technologies, and Kelly Hrycusko, co-managing partner of Simple Innovative Management Ideas, an Optometric consulting firm.

Each of the panelists, with years of experience in helping organizations of all sizes optimize their human capital, will share their views on best practices and provide valuable tips that are immediately applicable to any hiring situation.

Among the topics to be discussed is the use of predictive analytics in the hiring process. Jan and Tim have compelling views on the use of applied science in the hiring process in order to be more productive and vastly increase the odds of making a great successful hire.

The webinar will be held MARCH 5 at 8 PM EST.
The Webinar is free to join. You can register at www.eyecarebusiness.ca/Webinar

The webinar is sponsored by Eyeployment.com, Simple Innovative Management Ideas Inc. and Optik Magazine.

New ZEISS PhotoFusion Colours

Newest AMERICAN EYES Campaign Revealed

48th MIDO Breaks All Its Own Records

Proposed Combination between Essilor & Luxottica Approved by the EC

The Perfect Fit: Live Webinar on Finding Employees for Eye Care Practices

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