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FYiDoctors Rebranding as Visique in Quebec

FYiDoctors president and chief CEO Alan Ulsifer confirmed in an interview with VMail that the Quebec locations of FYiDoctors will be rebranded and will operate under a new  “Visique” banner. Included with the rebranding is a new tagline, “See Life Clearly” or “voir la vie,” and a new bilingual website launching at http://visique.com/.

Frédéric Marchand, V-P Operations at FYiDoctors, said in a statement on LinkedIn:

“Today is a historic day for the optical industry in Quebec. I am incredibly thrilled to announce that FYidoctors, the country’s largest and fastest growing eye care provider, has brought together over 75 leading optometrists in the province under one unified banner now known as Visique. Now welcoming patients at more than 45 locations, our 100+ years of experience as Marchand Giguere combined with the comprehensive resources of the optometrist-owned and operated FYidoctors will ensure that we deliver fully customized, best in class eye care to every patient who walks through our doors. At Visique, we know that how you see things impacts how you see the world.”

Visit VisionMonday to learn more.

C’mon, Eh! Canadian Sunglass Wear Lags Behind!

June 27th is Sunglass Day. Well at least it is in the USA. But not in Canada, pity.

The Q1 VisionWatch Canada report (Jan 1- March 31, 2017) on Canadian consumers’ eyewear use and purchasing habits was recently released.  While almost all of the VisionWatch Canada metrics are settling into specific and predictable patterns, what caught our eye (pun intended), are the comparative measures of sunglass usage in Canada relative the other economically well-developed countries.

According to VisionWatch Canada (published by The Vision Council) reports, 87% of US consumers wear plano sunglasses, versus only 62% in Canada, a significant difference. It is not a seasonal aberration. The 62% penetration level has held fairly steady through each of the four seasons, since the VisionWatch Canada data started tracking data in 2014.

While it might be easy to dismiss the difference between US and Canada as being rooted in our geographic destiny, other northern nations like UK and Germany (not exactly sunny places!) outperform Canada significantly as well, tallying 84% and 78% penetration respectively*.  France has the highest level of sunglass wear at 89%.

There is some good news in the data.  When Canadians purchase sunwear, we are much more prone to purchase higher priced product compared with Americans.  Penetration of sunglasses over $50 per pair is 40% in Canada, compared with only 26% in USA.

The trend of Canadians purchasing higher priced product holds throughout the study, as evidenced by a much higher percent purchase of glasses with AR coatings (66% in Canada versus 30% in USA).  The industry can presumably take some credit for strong advocacy of AR coatings, but… what about sunglasses? By the measures indicated in the VisionWatch data, the Canadian eye care industry has an upside opportunity in sunglass sales and increasing protection from harmful UV radiation.

Maybe a “Three O Association collaboration” to declare Sunglasses day in Canada can help!  If that sounds like a challenge, it is!

Click here to view the Canadian vs American Q1 2017 Market Overview

* source: VisionWatch Europe data 2015.

A Personal Perspective on Academy Fellowship

An Interview with AAO Fellow Derek MacDonald.

As part of Optik’s exploration of the American Academy of Optometry we connected with Dr. Derek MacDonald of Waterloo, Ontario. Dr. MacDonald shares his views on Fellowship and the Academy’s annual meeting, which is upcoming October 11-14th in Chicago.

 Optik: When and why did you start on your path to Fellowship?

Dr. MacDonald: I originally applied as a candidate for Fellowship in the mid-90s, but shortly thereafter became involved with the Ontario Association of Optometrists, followed by a stint with the College of Optometrists of Ontario. That put a kink in my timeline as a candidate, and I didn’t seriously resume the process until early 2012.

It was quite a chore to write the required case reports as golf season was beginning, but I managed to meet the spring deadline for submission, had the reports approved, and sat for my interview and received my Fellowship at the Academy meeting in Phoenix in late 2012.

As for why I did it… that’s a good question. My wife Karen was awarded her Fellowship shortly after graduation, and found the process to be very rewarding. My experience mirrored hers: pursuing Fellowship gives you a goal to shoot for, challenges you to continue the learning process that began in optometry school, and gives you the motivation and the tools to continue learning after the goal of Fellowship is achieved.

Optik: How does Fellowship benefit you as an independent practitioner?

Dr. MacDonald: To begin with, it reinvigorated me, and after 15 years in ‘political optometry’, made me realize how much I love the clinical aspects of our profession. The Fellowship process was an incentive to continually strive to learn a little more each and every day. It’s also afforded me the privilege of getting to know a number of incredible individuals who are dedicated to making the profession better: pushing boundaries, sharing their expertise, and in doing so expanding the roles and responsibilities of practitioners around the world.

Optik: What are the few best aspects of the meeting for you personally?

Dr. MacDonald: The education is really second to none: contemporary and practical knowledge disseminated by experts in the field that you are able apply the moment you return to practice. It’s also a great environment: thousands of optometrists from around the world participating in formal lectures and workshops, and informal discussions over coffee or dinner, expanding their knowledge and skills in order to make themselves better at what they do. Academy meetings provide an opportunity to catch up with old friends and meet new ones in great venues across North America.

Optik: What would you say to practitioners as the key reasons for attending an Academy meeting?

Dr. MacDonald: It’s an environment conducive to learning, and an opportunity to bank a lot of hours of top-notch education. The meetings have something for everyone, whether you’re just starting your career or winding down; whether you’re in full-scope practice or beginning to specialize; whether you practice in Canada, the States, or elsewhere. It’s an opportunity to see new places, meet great people, and learn, and learn, and learn some more.

Optik: What the key reasons for practitioners to pursue Fellowship?

Dr. MacDonald: Having more letters after your name doesn’t automatically make you a better optometrist, but I believe that the process that leads to the ‘FAAO’ designation definitely does. Pursuing Fellowship pushed me to dive back into the literature, equipped me with knowledge that I apply each day in practice, and perhaps most importantly, fuelled the desire to make the learning process an ongoing one. It’s a challenge that is well worth embracing, and one that will pay dividends for the rest of your career

Dr. MacDonald now sits on the Academys International Admittance Committee. In early 2013, he was accepted as a member of the Optometric Glaucoma Society, and granted membership in the Optometric Retina Society in late 2015. He continues to lecture and write on a variety of ocular health issues.

Click here to read more about the AAO in Optik.

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