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8 points Inc Signs License Agreement with KENDALL+KYLIE EYEWEAR in Canada

The debut eyewear collection will complement the label’s current ready-to-wear, shoe and handbag collections. Inspired by the girls’ personal styles, KENDALL+ KYLIE Eyewear is a reflection of the duality of their distinct fashion perspectives. Sleek and elegant with an edgy aesthetic, the collection offers striking silhouettes made of luxurious materials with iconic detailing. Fully encapsulating the glamorous life of Kendall and Kylie Jenner, their eyewear has the power to transform you into their multifaceted, fast paced, jet set lifestyle.

The sisters ‘state: “We’re [pleased] to offer our new collection of sunglasses. Eyewear is the finishing touch that elevates any look. We can’t wait for our customers to see the world through our eyes.”

The KENDALL + KYLIE Eyewear collection will be distributed in Canada by 8 Points Inc, the newest North American luxury eyewear distributor piloted by Fernando Silva, CEO.  Silva reveals: “We are excited to have Kendall and Kylie under the company banner, as the world has shifted towards a more social media and digital perspective, I believe this collaboration is at the absolute cutting edge for the newest products.”

The collection will be readily available across Canada by September 1st, 2017.

Essilor Canada Supports the Special Olympics Opening Eyes Clinics

For Essilor Canada, 2017 marks its fourteenth year of participation in the Opening Eyes clinics of the Special Olympics, a public health program for athletes with intellectual disabilities. Participants are offered visual tests conducted by eye care professionals and given corrective lenses when they need them.

They are among the millions of Canadians who have unmet visual needs that impact their lives, their ability to learn and to perform. At Essilor Canada, we believe that everyone has the right to good vision. Inspired by our mission of Improving life by improving sight, we feel it is our responsibility to contribute to make a difference in the community.

We know that a simple pair of eyeglasses can change the life of people by allowing them to study, work, develop, and contribute to their community. This is the change that Essilor Canada wishes to bring to Special Olympic athletes, as studies show that 68% of them have not had their vision checked in the last 3 years, 37 % need eyeglasses and 18 % wear glasses with a prescription that is not right.

Tom Weissberger, Optician and National Director, Essilor Technologies shares his experience as a volunteer:

“I have been involved since 2004. It has been year after year an amazing experience. It made me realize that although I lived in one of the richest countries in the world, there was a whole segment of society that was completely underserved.”

This year, Essilor Canada has had the pleasure to take part in 6 events, in 5 different provinces: Ontario, Prince Edward Island, Saskatchewan, Quebec and British Columbia. Overall, 1,118 athletes visited the Opening Eyes clinic and 768 pairs of Essilor prescription lenses were distributed.

These words, from Daniel Granger, Chairman and President, Special Olympics Quebec and Carl Laflamme, Chairman of the board, Société des Jeux d’été OSQ Québec 2017, demonstrate the impact we can have on Canadian’s vision when industry players and partners join forces:

“Thanks to the support of great corporate partners such as Essilor Canada and to the work and availability of more than 100 healthcare professionals, the clinics achieved a record level of participation and were very successful. We would like to extend our sincere thanks for the help Essilor Canada provided our organization to plan and conduct the Opening Eyes clinic. Your team’s expertise and availability and the commitment of all participants greatly enhanced the value of this public health program for people living with intellectual disabilities.”

Samantha Stom-Anthony, Special Olympics Soccer Coach in Regina appreciates Essilor Canada’s efforts to provide the athletes with better access to eye care and good vision:

“Thank you so much for what you do for Special Olympics athletes. Many of my team members live on their own, pay their own way and get no governmental subsidies. The gift of sight that you are providing them, free of charge, is amazing.”

 

Photo caption: An athlete tries sports googles.

 

Click HERE for the full press release.

 

‘TODAY’ Show Talks All Things Digital Eye Strain

The Vision Council secured a digital eye strain-focused segment on NBC’s “TODAY,” a nationally syndicated morning show with an estimated viewership of 4,228,604, which aired this morning, Aug. 31. NBC medical news contributor, Dr. Natalie Azar educated viewers on the symptoms of and solutions to combat digital eye strain, highlighting key stats from The Vision Council’s VisionWatch survey unveiling insight on Americans’ screen habits and the effects, as well as other sourced information.

In the segment – which is also available on today.com, garnering 23,917,371 unique visitors per month – Dr. Azar presented the following four tips to help children and adults alleviate the effects of digital eye strain:

1. Despite their age, individuals should visit a local eyecare provider for an annual eye exam to discuss the state of their eye health, their symptoms and their digital device usage;
2. By adjusting their digital habits – for example, keeping screens at arm’s length away from the eyes and increasing the font size on screens – individuals can ensure they’re using their devices more effectively;
3. Taking frequent breaks from using digital devices allows the eyes to rest throughout the day, and consciously remembering to blink more helps keep the eyes moist;
4. Talking to an eyecare provider is key to getting in the know about the eyewear and lens options available to help relieve digital eye strain symptoms.

To view a video clip of the segment, please click HERE.

For more information about digital eye strain, visit thevisioncouncil.org/des.

 Kirk & Kirk Expand with New American Office

Since its launch in 2014, Kirk & Kirk’s popularity and reputation for beautiful, handmade and colourful eyewear has seen them develop a strong global following. In response to their growth, the British brand announces the opening of a new American office, which will allow them to better support the demand within this rapidly developing market.

The new office, based in Philadelphia will be led by James Koh – who brings more than a decade of experience working with some of the finest independent eyewear brands in the world. His skill and knowledge within the market is invaluable and it will be his responsibility to support the team of reps including Marie France Labbé, serving the East of Canada. The experienced and highly passionate team will help develop the Kirk & Kirk brand across the USA and Canada, maintaining their policy of selective distribution in independent opticians but also offering increased customer service levels with the support of the Philadelphia office.

Kirk & Kirk prides itself not only on their beautiful products but on providing a personal and professional level of customer service, a service that can be more efficiently managed from the new office. Since the office will hold stock, retailers will receive their products faster and avoid any custom or import issues, and of course be able to speak to someone in the same time zone.

The new office opens September 1st.

Click HERE for the full press release.

 

Essilor Warns Canadians About Prolonged Exposure to Blue Light

Back-to-school season will mean many Canadians are past vacation mode and headed back to the full-time grind at work. With this change in seasons also comes a caveat: more time spent looking at computer and digital tablet screens translates to increased exposure to blue light -the main consequence of these new visual behaviours.

Beyond chronic eye fatigue and sleep disruption, prolonged exposure to harmful blue light may affect long-term eye health and contribute to the development of age-related macular degeneration (AMD). One million Canadians are currently suffering from AMD and this number is expected to double in the next 30 years, especially among members of Generation Z and Millennials, all born in a screen-rich world, who will have been exposed to much greater amounts of blue light throughout their lives than their elders.

Protecting Against Blue Light

Thanks to the Eye Protect System™, developed by Essilor, eyeglass wearers can now benefit from optimal protection against harmful blue-violet light and UV rays. Combining Crizal® treatments with Varilux®, Eyezen™+ and Transitions® enables to block at least 45% of harmful blue-violet light indoors and up to 88% outdoors, as well as protect against UV rays.

Eye care professionals are able to advise Canadians on the best solutions for their visual health needs and lifestyle, thereby providing them with the best protection.

Reducing Exposure to Blue Light

Besides the aforementioned solutions, there are many behaviours and attitudes we can easily adopt to reduce our exposure to blue light:

  • Reduce our screens’ brightness level and keep them at least 60 cm from our eyes (about at arm’s length)
  • Take breaks every 20 minutes and focus on objects at least 20 feet away for 20 seconds
  • Limit screen time, especially for children
  • Limit screen time in the evening, especially a few hours before bedtime
  • Wear polarized sun lenses like Xperio® when outdoors (these block at least 87% of blue light); and combine these with Crizal® to protect against UV rays.

Click HERE to read the full press release.

 

 

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