How to translate seduction into optical frames? It is that question that Vinyl Factory designers asked themselves.
Crowned with materials that look just like gems, the Imbruglia model is their answer!
Distributed by Optiman Inc.: www.optimaninc.com
PINELLAS PARK, Fla. – Transitions Optical is partnering with the Opticians Association of Canada (OAC) to support the next generation of eye care professionals through the 2017 Students of Vision Scholarship Program. Currently enrolled (for 2017-2018 school year) opticianry, optometry and optometric assistant students from across Canada are all eligible to apply for the chance to win one of three prizes of $2,500, $1,500 and $500 scholarships.
To enter the scholarship program, students must develop a project in the form of an essay, video or presentation about ways to communicate the importance of Sun Protection Solutions, and how they will implement this into their practice as a future eye care professional. A flyer detailing the scholarship program challenge can be found at Transitions.com/StudentsofVision. Submissions will be evaluated by a panel of judges against on the following criteria: creativity, strategic thinking and ethics.
The theme of Sun Protection Solutions was inspired by recent research from Transitions Optical, which showed that while Canadians are equally as concerned about protecting their eyes from the sun’s UV rays as they are their skin (88% each); they are more likely to take steps to protect their skin than their eyes. Millennial patients, specifically, could benefit from education, as they are the least likely generation to be concerned with sun protection and generally less likely to see their doctors. The research also reflected confusion about blue light, which is at the forefront of people’s minds because of the increased use of digital devices. Most people don’t know (including 83% of Millennials) that the sun is the largest singular source of harmful blue light, scattering it through the atmosphere and emitting over 100 times the intensity of electronic devices and screens.
“Educating consumers on why it is equally important to take steps to help protect their eyes as they do with their skin is a big priority for us, which is why this year’s topic was chosen,” said Patience Cook, director, North America Marketing, Transitions Optical. “We are excited to learn each student’s approach to how they will think differently about ways to communicate with their future patients, especially the Millennial demographic.”
“We are happy to partner with Transitions Optical again on this program to encourage students to educate and inform vision care consumers about matters related to their eye health, which is the OAC mission,” said Robert Dalton, Executive Director, Opticians Association of Canada. “Sun protection is an important topic in the industry and it’s pivotal that our eye care students of today are well-informed on the subject, as they are the eye care professionals of the future. We are looking forward to seeing their entries.”
All submissions should be sent to StudentsofVision@Transitions.com by November 1, 2017. The winners will be announced on November 10, 2017.
Click HERE to read the full press release.
The American Academy of Ophthalmology and the American Academy of Optometry are teaming up to offer tips on how to safely photograph an eclipse. On Aug. 21, people of all ages will come together to witness a single, inspiring event – a total eclipse of the sun. The last time anyone saw the sun disappear in North America was in 1979. But there is one thing that sets this month’s total eclipse apart from others: Smartphones. Millions of ordinary people are expected to use smartphones and digital cameras to photograph this eclipse. Eye care professionals are concerned that first-timers might train their cameras on this phenomenon, unaware of the damage they can do to their eyes.
The most important safety tip to remember is to never look directly at the sun. Viewing the sun directly, even for brief periods, can cause permanent damage to the retina and result in blindness. Your eyes need specially designed solar eclipse glasses, and your camera needs a specially designed solar filter.
“Before pointing your camera at the sun, you need to get a special-purpose solar filter and put it over the camera lens,” said Russell N. Van Gelder, M.D., Ph.D., a clinical spokesperson for the American Academy of Ophthalmology. “Never look at the sun through an unfiltered camera, telescope, binoculars, or other optical device. The concentrated solar rays will damage the filter, and injure your eyes. Also, do not use solar eclipse glasses to look through a camera, binoculars or a telescope. The sun can melt the filter and damage your eyes.”
Make sure you purchase solar eclipse filters and glasses from reputable manufacturers. There have been reports that some companies are selling counterfeit products labeled as if they conform to international safety standards. The American Astronomical Society has listed on its website companies whose products are known to conform to international standards.
Click HERE for full press release.
An exceptional edition merits an exceptional event: Silmo’s 50th anniversary will see a unique Silmo d’Or awards ceremony. The panel of judges will be chaired by a duo of designers – Livia Stoianova and Yassen Samouilov, who head the ON AURA TOUT VU fashion house.
The designs created by ON AURA TOUT VU reflect the free-spirited nature of Livia Stoianova and Yassen Samouilov, who like to innovate and blend ancestral know-how, sophisticated design and precious materials… with a dash of humour thrown in! They love to distort fashion and glamour, garments and accessories, along with everyday items… setting out to surprise and “re-dress” the era in which they live. All their lines and collections are in the same unconventional creative vein. Their exhilarating ingenuity and desire to play with materials, light and colours blur the lines between what is real and false. They harness the exceptional talents of the best artisans and artistic professions to ensure the creation of unique and always surprising products with a “couture” ethos.
To be more in tune with this creative yet fashion-based dimension, the Silmo D’Or optical frames and sunglasses categories will be split into two: OPTICAL FRAMES – FASHION and OPTICAL FRAMES – DESIGN, SUNGLASSES – FASHION AND SUNGLASSES – DESIGN. They will be included within the usual categories that cover the whole spectrum of the industry’s talents: VISION, LOW VISION, EQUIPMENT, SPORT, CHILDREN AND TECHNOLOGICAL INNOVATION.
Click HERE for the full press release.
PINELLAS PARK, Fla. – To help eye care professionals better understand and treat young patients, Transitions Optical has released new kids’ resources featuring staff education and marketing materials.
Today’s kids, also known as Generation Z, make up more 22% of the Canadian population and have unique eye care needs compared to adults and kids of previous generations. The kids’ resources from Transitions Optical include information on the importance of vision in childhood development, the necessity of regular eye exams and the need to protect kids’ eyes from damaging UV and harmful blue light.
The materials also contain information on prescribing and dispensing corrective eye care to kids. Transitions® lenses are an ideal choice for Gen Z because they seamlessly adapt to the perfect tint, in any light. Plus, they help protect from UV rays and harmful blue light from digital devices, and especially bright sun.
There is also a range of marketing materials from social media graphics to counter cards available to help eye care professionals promote their practice and highlight the importance of vision care for kids.
The kids’ resources can be viewed online and downloaded by visiting Transitions.com/Kids.
Click HERE for the full press release.
Episode 10 of Eye on the Industry features Dr. Harbir Sian on scope modernization, social media, myopia management, clinic culture, and the future of optometry in Canada.
Learn More
Linda Farrow has named AVI US as distributor for Jacquemus Eyewear in the United States and Canada, according to a new brand announcement.
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CooperVision has introduced MADE BETTER, a new sustainability platform that begins with the MyDay daily disposable contact lens family.
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EssilorLuxottica has acquired a stake in Top Charoen, Thailand’s largest retail optical chain, reinforcing its long-standing relationship with the company and its presence in Southeast Asia.
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By any measure, contact lenses remain a cornerstone of modern vision correction. Yet despite ongoing innovation and a steadily expanding global market, the overall number of contact lens wearers has not grown at the same pace as the technology.
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Episode 10 of Eye on the Industry features Dr. Harbir Sian on scope modernization, social media, myopia management, clinic culture, and the future of optometry in Canada.
Learn More Linda Farrow has named AVI US as distributor for Jacquemus Eyewear in the United States and Canada, according to a new brand announcement.
Read More CooperVision has introduced MADE BETTER, a new sustainability platform that begins with the MyDay daily disposable contact lens family.
Read More EssilorLuxottica has acquired a stake in Top Charoen, Thailand’s largest retail optical chain, reinforcing its long-standing relationship with the company and its presence in Southeast Asia.
Read More By any measure, contact lenses remain a cornerstone of modern vision correction. Yet despite ongoing innovation and a steadily expanding global market, the overall number of contact lens wearers has not grown at the same pace as the technology.
Read More
Episode 10 of Eye on the Industry features Dr. Harbir Sian on scope modernization, social media, myopia management, clinic culture, and the future of optometry in Canada.
Learn More Linda Farrow has named AVI US as distributor for Jacquemus Eyewear in the United States and Canada, according to a new brand announcement.
Read more CooperVision has introduced MADE BETTER, a new sustainability platform that begins with the MyDay daily disposable contact lens family.
Read more EssilorLuxottica has acquired a stake in Top Charoen, Thailand’s largest retail optical chain, reinforcing its long-standing relationship with the company and its presence in Southeast Asia.
Read more By any measure, contact lenses remain a cornerstone of modern vision correction. Yet despite ongoing innovation and a steadily expanding global market, the overall number of contact lens wearers has not grown at the same pace as the technology.
Read more Episode 10 of Eye on the Industry features Dr. Harbir Sian on scope modernization, social media, myopia management, clinic culture, and the future of optometry in Canada.
Learn More Linda Farrow has named AVI US as distributor for Jacquemus Eyewear in the United States and Canada, according to a new brand announcement.
Read more CooperVision has introduced MADE BETTER, a new sustainability platform that begins with the MyDay daily disposable contact lens family.
Read more EssilorLuxottica has acquired a stake in Top Charoen, Thailand’s largest retail optical chain, reinforcing its long-standing relationship with the company and its presence in Southeast Asia.
Read more By any measure, contact lenses remain a cornerstone of modern vision correction. Yet despite ongoing innovation and a steadily expanding global market, the overall number of contact lens wearers has not grown at the same pace as the technology.
Read more
