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The Eyes Are the Window to the Soul: Frame Them Exquisitely 

Modern Optical International is creating sophisticated and beautiful frames for women of every style and every taste. Style A386 (photo) is a beautiful cat eye shape designed to enhance and accentuate a women’s greatest feature, her eyes.  The stunning frame is enhanced by a multi-faceted gemstone temple.  A new bold statement piece is the A388. A chunky distinguished handmade zyl frame accented with metal details.

Distributed by Modern Optical International: www.modernoptical.com

 

None Less Than Three Red Dot Awards for adidas Sport eyewear

adidas Sport eyewear was awarded none less than three awards, one each for the three following products: Zonyk, Zonyk Aero and following its winning streak after the ISPO ‘17 award, the goggle Progressor Splite too.

“Red Dot Award: Product Design” appraises the best products of the year. An international jury, made up of famous design experts and trade journalists, tests and assesses the submitted products.

Manufacturers and designers from all over the world submit originals of their latest products in the hope of being awarded the sought-after distinction “Red Dot”.

The award-winning products will be displayed in the Red Dot Design Museums, the Online Presentation and in the Red Dot Design Yearbook.

Adidas eyewear is distributed in Canada by COS.

Transitions Launches New, User-Friendly Website as Resource for ECPs

Pinellas Park, Fla. – Transitions Optical has unveiled a new, streamlined website for Canadian eye care professionals, giving them instant access to recent product education resources and Transitions® brand assets for their practices.

The new website can be found by visiting www.transitions.com  and clicking on the Transitions PRO tab. While on the site, ECPs can find downloadable information and assets within these four categories:

  • Educational Tools: Product Knowledge – The latest information on the Transitions® family of products, including self-guided trainings, Tech Talk videos, product brochures and FAQs.
  • Marketing Assets – Various resources for integrating the Transitions brand into a practice’s marketing and social media efforts.
  • Blue Light – A wealth of information on how to protect patient eyes from harmful blue light, including videos, a study guide, etc.
  • White Papers – Top-notch research about photochromic technology, serving culturally diverse groups, fostering healthy sight and harmful blue light.

“We’re always evolving the Transitions brand by adapting to the changing needs and desires of eyecare professionals and their patients, which means making sure our online resources for eyecare professionals are modern and up-to-date as well,” said Patience Cook, director, North America Marketing, Transitions Optical. “This new website for Canadian professionals is easier to navigate because we’re immediately directing visitors to the resources they look to Transitions Optical for: product education and marketing resources. We’re dedicated to providing eyecare professionals with access to timely and high quality information from Transitions Optical, and believe visitors will find the content included on this new site valuable.”

Click HERE to read the full press release.

 

The Stunning Malia Designed for Petite Faces

Lustrous acetate frames designed to showcase and accentuate the loveliest of the petite faces. The Willow Mae collection is exclusively designed in Montreal using artful craftsmanship, sourcing out the best acetate, using stunning colours in a broad range of shapes. The Malia is a stunning soft cat eye, created in eye-catching colours, designed for the fashion forward woman.

The Willow Mae collection is distributed by Optiman: www.optimaninc.com

OAO Symposium & Infomart Educates and Inspires

2017 OAO Conference 518The Ontario Association of Optometrists (OAO) hosted over 600 optometrists and optometric staff in Toronto for its annual Symposium and InfoMart at the Toronto Sheraton Centre Hotel April 7-9. Over 60 hours of high-level education with speakers from across North America highlighted this three-day event.

The OAO InfoMart was sold-out for exhibitors, with 80 booths packing the show floor and featuring the latest in equipment, advancements in pharmaceuticals, frames, lenses, business services and more.

The show’s Cappuccino Bar, with caffeinated hot drinks made by professional baristas, returned for the second straight year, to the delight of attendees. Johnson & Johnson sponsored a Friday night reception for the delegates.

2017 OAO Conference 022Saturday featured a plethora of terrific educational speakers. The Marquee Lunch Keynote Speaker was TV host and entrepreneur Amber Mac, who talked about social media steps to grow your business, sponsored by Alcon.

Sunday opened with the OAO Annual General Meeting, followed by a Town Hall where members had the opportunity to have their voices heard regarding their profession. The OAO. Sunday’s keynote speaker was Dr. Richard Adler, who spoke about Understanding the Psychology of Dry Eye.

Mark your calendar for next year’s event in Toronto from April 13 – 15, 2018.

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