Blog

November 2, 2016April 24, 2018

Iconic Classic ESME by AYA Eyewear

This iconic optical reading frame is now featured in museums across North America. Bold and dramatic but wearable for every day, the Esme glass makes a strong statement about who you are and what you stand for. Eagle design by Corrine Hunt. Esme comes in four colours: Brown Blue, Black White, Brown Lime Green, Red Cream.

Frame Size: 51-17-140
B-Size (Vertical lens height): 27 mm

www.claudiaalan.com

November 1, 2016April 24, 2018

HOYA Partners with Optometry Giving Sight to Improve Vision

Mississauga, ON– As part of HOYA Vision Care Canada’s commitment to improving vision, when a practice orders a pair of HOYA’s iD MyStyle lenses during the month of November, HOYA will donate a pair of lenses to Optometry Giving Sight, to support someone living in a community with little or no eye care services. This charitable initiative is an extension of HOYA’s latest marketing campaign “What’s Your iD?”. Humanitarian initiatives have always been part of HOYA’s corporate social responsibility. Earlier this year, they collaborated with the Canadian National Institute for the Blind as part of their BE A HERO campaign and continuously support Canada Dog Guides and have sponsored Canine Vision Dog Guides through their efforts over the years.

HOYA’s partnership with Optometry Giving Sight also takes their Ally of the Independent message to the next level. This charitable opportunity enhances the business of the independent practices that use HOYA as their lens supplier by giving them a philanthropic advantage in the market place.

To read full press release, click HERE.

October 31, 2016April 24, 2018

Experience Virtual Reality (free) at Vision Canada 2016

Mississauga, 901 Dixon Rd, Etobicoke, (Marriott Toronto Airport)– The Opticians Association of Canada is proud to invite the public to see the latest in Virtual Reality and the latest in eye wear technology and fashion. Consumers can try on the latest frames, see the latest in contact lenses, ophthalmic lens technology and experience virtual reality with multiple VR devices ready for play.

“Our goal is to welcome consumers to experience the latest in vision technology and to see the world like never before. There is no better way to experience better vision than with the power of Virtual Reality.” says Robert Dalton, Executive Director of the Opticians Association of Canada.

Virtual Reality is not only hugely entertaining, but retailers and businesses are starting to see the value in engaging consumers with VR. Brands and products using VR show a 53% favourability score, according to greenlightvr.com. Additionally, 81% of people who try VR say they will share their experience with friends and family. Whether business or pleasure, consumers trying virtual reality for the first time have the same reaction, WOW! Being able to experience it for the first time, in addition to exploring all the new products and samples the Optical Industry has to offer, is the goal of this event and the Opticians Association of Canada.

The Opticians Association of Canada is a professional association representing Licensed Opticians in Canada. Our mission is to promote Licensed Opticians and the profession; to develop and maintain a professional standard of knowledge and proficiency in our occupational field, and to educate and inform vision care consumers about matters related to their eye health.

October 28, 2016April 24, 2018

Joel : Minimalistic Sunglasses, Big Personality

The saying « Less is more » is perfectly illustrated by Vinyl Factory’s latest sunglasses model named JOEL: its rather minimalistic design does not prevent it from displaying a catchy style and overwhelming elegance.

Distributed by Optiman : www.optimaninc.com

October 28, 2016April 24, 2018

Safilo Announces New License Agreement for Rag & Bone Eyewear Collections

Padua/New York – Safilo Group announces a new license agreement for the design, manufacturing and worldwide distribution of the rag & bone collections of sunglasses and optical frames. The agreement will run for five years starting from January 2018 until December 31, 2022.

Rag & bone collections will cover both men’s and women’s ranges and will be distributed in all rag & bone directly operated stores, e-commerce site at www.rag-bone.com, boutiques, department stores and the best optical stores worldwide.

To read full press release, click HERE.