Simplicity, über-feminine, elegance, the new Vinyl Factory model POPOVIC will surely catch the attention of many… Moreover, the available colours are full of surprises, sometimes offering subtle marriages of materials, sometimes with a superb 3D front work recreating a snake skin texture.
Distributed by www.optimaninc.com
LAS VEGAS — More Canadians wear eyeglasses as their primary means of vision correction now than five years ago according to the “Light and Eyewear” 2016 survey[1] conducted by Wakefield Research for Transitions Optical, Inc.
According to the research, 55 percent of Canadians wear eyeglasses as their primary means of vision correction today, and only 51 percent reported doing so in 2011. Two changes in the market have contributed to this shift. First, there are simply more people needing vision correction. Today, 74 percent of Canadians require vision correction, whereas only 72 percent did five years ago. Secondly, there has been a decrease in the percentage of Canadians wearing other forms of vision correction.
The stylish side of eyeglasses is one of the reasons for this switch. When Canadians who switched to eyeglasses were asked why, 24 percent believed eyeglasses are more stylish now. Younger Canadians were more likely to value the stylish quality of glasses. In the survey, 37 percent of people in Generation X and 32 percent in the Millennial generation pointed to the stylish quality of glasses as a reason for switching, versus only 11 percent of Boomers.1
The fashion aspect of the glasses, according to the survey, is not just the frames. The vast majority of Canadians (85 percent) identified certain lens options as becoming trendier – with anti-reflective lenses and photochromic lenses (like Transitions® lenses) topping the list. According to a separate 2015 Transitions Optical survey, the percent of consumers under 36 who perceive Transitions lenses as stylish nearly doubled between March 2015 and October 2015, moving from 43 percent to 63 percent.
According to the “Light and Eyewear” survey, Canadians are relatively consistent across generations with an average of 63 percent feeling positively about wearing eyeglasses. Young Millennials (aged 18-24) have the highest percentage of feeling positive, signaling that the love of eyewear will likely be a continuing trend.1
To read full press release, click HERE.
[1] Online survey conducted by Wakefield Research on behalf of Transitions Optical, Inc., among 1,002 Canadian adults, ages 18-69, between February 29th and March 10th, 2016.
With Milano, it was completely natural for the designer of Nomad to highlight fashion and Italian chic, playing on contrasting colours and materials in a particularly successful adaptation for this range of women’s eyewear frames.
The delicate shades and graphic effects achieved when cloudy acetates meet touches of bright colour produces a combination of sober, refined lines.
The coloured insert on the end-piece subtly attracts the eye: sea green, coral red, frosted chestnut, yellow… in wonderful harmony with the deep sobriety of the materials used for the front, with the temples contributing the chic, trendy detail seen at the end of the temple.
Milano is available in 7 models, with 3 acetate and 4 metal fronts. Multi-focal lenses may be easily be fitted into all of the frames.
Milan, Italy – MIDO is revving up its engines getting ready to amaze yet again. After a record edition last year, with over 1,200 exhibitors and 52,000 professional operators from all over the world, MIDO is preparing to shine the spotlights on Wonder. From February 25-27, 2017, companies, buyers, journalists and the sector’s leading trendsetters will be in Milan to meet, do business and be inspired by a magical, engaging atmosphere.
The New Campaign
Harmonious spaces, balanced shapes, a virtuous flow of everything beautiful and useful: the new face of MIDO will be lit up by Italian excellence. With three new subjects – four in a few weeks from now – the 2017 campaign encompasses #livethewonder, a combination of art, architecture, tradition and modernity just like Made in Italy. For the 47th edition, the MIDO communication focuses on “great beauty” that is all Italian.
MIDO: A More Social Show
Last year MIDO doubled, with 100% more social media content and interactions during the show, over 10,000 posts on Instagram and Twitter, and 2,000 new fans on Facebook. The numbers have continued to grow exponentially. The Instagram profile has grown from 400 followers at end February 2016 to 4,400. The website, www.mido.com, has also been totally renewed and made more effective, simple and interactive with cleaner graphics.
Theme Areas
Theme areas that characterized the last edition of MIDO have been reconfirmed; Fashion District, where a large and very dynamic piazza hosts the best players in the world and the small- and medium-sized companies that are inspired by the world of fashion; Design Lab, the unquestionable realm of the most visionary creatives, where they have the luxury of experimenting and being “daring”; Lab Academy reserved for young start-ups with MORE! the absolutely new addition in 2016; Lenses, for the leaders of the lens sector; Tech, the world’s largest exhibition area dedicated to machinery, raw materials and components; and the FAiR East Pavilion, the exclusive area dedicated to the most important companies in Asia.
Don’t miss the prestigious and coveted BESTORE and BESTAND AWARDS for originality, innovation and creativity.
Registration will open on October 1, 2016. www.mido.com
Click HERE to read full press release.
LAS VEGAS – Transitions Optical, Inc. is partnering with the Opticians Association of Canada (OAC) to support the next generation of eye care professionals through the 2016 Students of Vision Scholarship Program. Opticianry, optometry and paraoptometric students from across Canada are all eligible to apply for the chance to win the top prizes of $2,500, $1,500 and $500.
To enter, applicants must develop a project in the form of an essay, presentation or video that demonstrates how, as future eye care professionals, they will educate patients and research the best optical lens solutions to make sure they are protected against harmful blue light and UV. A flyer detailing the scholarship program challenge can be found at TransitionsCanadaPRO.ca/StudentsofVision.
Projects will be evaluated by a panel of judges against on the following criteria: creativity, strategic thinking and ethics.
All submissions should be sent to StudentsofVision@Transitions.com by December 2, 2016. The winners will be announced on December 16, 2016.
Click HERE to read full press release.
Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.
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Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.
Learn More EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.
Read More J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.
Read More opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.
Read More EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.
Read More
Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.
Learn More EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.
Read more J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.
Read more opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.
Read more EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.
Read more Vision Expo 2026 launches its Call for NEW initiative, spotlighting product debuts, technologies and innovations ahead of the unified annual event in Orlando.
Learn More EssilorLuxottica joins forces with Fondazione Chips-IT to accelerate smart-eyewear innovation through next-generation chip design, open-hardware collaboration and advanced wearable technologies.
Read more J.F. Rey launches its new Women’s Collection with 11 shapes and 55 colours, showcasing exceptional craftsmanship, bold design and masterful colour innovation.
Read more opti 2026 is spotlighting two major growth drivers: TOMORROW VISION, a high-energy innovation platform for contact lenses, and opti SPHEARE, a new experiential centre for hearing care.
Read more EssilorLuxottica has introduced Essilor® Stellest® 2.0 lenses in Canada, offering stronger efficacy and enhanced design features for childhood myopia management.
Read more
