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Warby Parker Unveils ‘Prescription Check’ Smartphone App

Warby Parker’s new Prescription Check is a mobile refraction service available for computer and smartphones that allows the user to check if their prescription has changed.

A short introductory video on Warby Parker’s website explains that the approximately 20-minute long vision test requires a phone, computer, a credit card (for measurement purposes) and a room with about 12 feet of space.

The results of the vision test will be sent to an eye doctor affiliated with Warby Parker, who can approve the prescription if it is unchanged or recommend a comprehensive eye exam. Warby Parker’s website emphasizes that the refraction test is not a substitute for a comprehensive eye exam from an eye doctor.

Initially only customers residing in the states of California, New York, Virginia and Florida are eligible, and only if they have no history of eye disease and if they have a prescription with sphere power between 0 and -6.0 diopters and cylinder between 0 and -2.0 diopters.

Warby Parker announces that they have plans to increase the number of eligible states and customers “soon.”

The technology in the Prescription Check app is similar to the controversial online vision tests developed by Opternative, and according to TechCrunch Warby Parker had considered buying the technology before deciding to build their own.

More information: https://techcrunch.com/2017/05/23/warby-parker-prescription-check/

New Look Vision in Search for New Chief Financial Officer

Montréal, Québec: New Look Vision Group Inc. announced that Derrick Giannoumis, CPA, CA, Senior Vice-President and Chief Financial Officer, will retire from the Company effective June 2, 2017. A search has commenced for his replacement. In the meantime, financial and investor queries will be handled by New Look Vision’s President, Antoine Amiel.

Mr. Amiel stated that: “Derrick joined us from Greiche & Scaff after its acquisition in October 2014 and contributed to its successful integration into New Look Vision as well as other accomplishments on our behalf. The Board of Directors, senior management and I wish him well in his new endeavours.”

 

Source: http://www.newlookvision.ca/en/press.aspx#openModal5

 Marcolin Announces Early Renewal of Licensing Agreement with Diesel

Longarone (Belluno) – Marcolin Group and Diesel, lifestyle brand company synonymous with uniqueness and innovation, announce the early renewal of the license agreement for the design, production and worldwide distribution of Diesel Eyewear branded sunglasses and optical frames.

The collaboration between the two Groups, which began in 2010, has been renewed until 2023. This renewal highlights the willingness of both to pursue an even closer partnership based on a mutual approach to continuous research and experimentation in order to offer products reflecting the stylistic codes of the brand, which are passion, unconventional spirit and individuality.

Click HERE for full press release.

 

Safilo Brings Back Emozioni Collection for Women

The Emozioni Spring/Summer 2017 collection incorporates 14 ophthalmic styles, targeted to females ages 40 and up, who are looking for timeless frames. The collection is feminine and modern but not too trendy. All styles feature Elasta spring hinges. Frames are offered in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples. (photo: model EM40480)

Distributed by Safilo: www.safilo.com

Polaroid – The Fish Bowl

Polaroid presents The Fish Bowl, a short film inspired by the story of Edwin Herbert Land, the man who changed the way we see the world.

Nacho Gayan, one of advertising’s go-to directors, perfectly interpreted, through images, music and basically no dialogue, the adventure that led young Edwin Land to invent the polarizing filter, which today allows us to enjoy an instant visual experience and see the world around us with glare-free clarity.

In 2017, Polaroid celebrates its 80th anniversary (1937-2017) as a pioneer in polarized lens technology, and a worldwide leader in eye-care and optics.

Polaroid brings together talented people of different ages, offering them a unique instant experience by reinterpreting the past 80 years of Polaroid’s history with a contemporary twist, turning the past into the latest fashion trends.

Polaroid Eyewear is distributed by Safilo.

View video here:

 

Click HERE to read the full press release.

 

 

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