Blog

August 15, 2017April 24, 2018

Transitions Releases New Kids’ Resources for Eye Care Professionals

PINELLAS PARK, Fla. – To help eye care professionals better understand and treat young patients, Transitions Optical has released new kids’ resources featuring staff education and marketing materials.

Today’s kids, also known as Generation Z, make up more 22% of the Canadian population and have unique eye care needs compared to adults and kids of previous generations. The kids’ resources from Transitions Optical include information on the importance of vision in childhood development, the necessity of regular eye exams and the need to protect kids’ eyes from damaging UV and harmful blue light.

The materials also contain information on prescribing and dispensing corrective eye care to kids. Transitions^® lenses are an ideal choice for Gen Z because they seamlessly adapt to the perfect tint, in any light. Plus, they help protect from UV rays and harmful blue light from digital devices, and especially bright sun.

There is also a range of marketing materials from social media graphics to counter cards available to help eye care professionals promote their practice and highlight the importance of vision care for kids.

The kids’ resources can be viewed online and downloaded by visiting Transitions.com/Kids.

Click HERE for the full press release.

August 15, 2017April 24, 2018

Vision Council Announces Daymond John as Keynote Speaker

The Vision Council announced that registration is now open for the 2018 Executive Summit, featuring keynote speaker Daymond John, entrepreneur and star of ABC’s “Shark Tank”.

The Executive Summit is an exclusive event filled with executive-level networking, leadership development, and lessons from industry leaders on the latest economic trends and business strategies. The 2018 event will be held January 24-26 at the must-see Hotel del Coronado in Coronado, California.

In addition to the featured keynote, the Executive Summit’s blockbuster speaker lineup includes Erik Wahl, globally-know artist, TED speaker and author; Frances Cole Jones, highly sought after communications guru; and Brian Beaulieu, CEO, Chief Economist at ITR.

August 14, 2017April 24, 2018

Nikon Launches New Juveo Lenses

Nikon presents a new single vision lens that addresses today’s visual protection needs. Inspired by the importance of safeguarding children’s visual health, Juveo lenses are exclusively available with Transitions® and SeeCoat Blue UV coating. This represents a simple, convenient, all-in-one solution for parents. For kids and teens it means lens wear that allows them to remain carefree and comfortable in any situation.

Safe: Transitions® and SeeCoat Blue UV provide full UV and blue light protection.
Durable & Comfortable: SeeCoat Blue UV maintains all superior coating features such as scratch resistance, antistatic, antireflective and oleophobic properties.
Practical: One pair of lenses for indoor and outdoor purposes.

Juveo lenses will help inspire any kid to wants to wear glasses! Not to mention, they offer parents peace of mind with the promise of healthy vision.

Click HERE to read the full press release.

August 11, 2017May 19, 2026

2017 Frame Supplier Survey Now Online. Get in on the $1000 Giveaway!

The latest “Your VuePoint” survey is on Frame Suppliers is now online. Take this survey to participate in the $1000 GIFTPASS giveaway. Multiple prize winners will be announced in an upcoming issue of Optik Magazine. Give us your 2 cents and you could win one of 10 $100 gift cards!! All data collected is used in aggregate form only and individual responses are held in strict confidence.

Click here for full contest Rules.

Click now to take the survey!

August 11, 2017April 24, 2018

Polaroid Eyewear Wins Legacy Award at ACE Awards

On August 7^th, the Accessories Council celebrated its 21^st annual ACE Awards, honoring individuals and companies who have furthered the awareness and use of accessories. Over the past 21 years, the Accessories Council has gone on to honor and recognize global brands and pioneers, positioning them in the forefront of the accessories industry. The Legacy Award was awarded to Polaroid Eyewear, and the award was accepted by Henri Blomqvist of Safilo Group.

Honourees at the ACE Awards include:

Style Icon Award – Betsey Johnson, presented by Victoria Justice
Breakthrough Award – Kendra Scott, presented by Ken Downing of Neiman Marcus
Brand of the Year – Loeffler Randall, accepted by Jessie Randall, presented by Garance Doré
Trailblazer Award – Monica Rich Kosann, presented by Danielle and Laura Kosann of The New Potato
Legacy Award – Polaroid Eyewear, accepted by Henri Blomqvist of Safilo Group, presented by Elliot Sailors
Sustainability Award – PVH Corp., accepted by Chairman and CEO, Emanuel “Manny” Chirico, presented by Brooke Shields
Retailer of the Year – Shopbop, accepted by Darcy Penick, presented by Cristin Milioti
Designer of the Year – Joseph Altuzarra, presented by Marina Larroudé, Fashion Director, Barneys
Business Visionary Award – Jason Rabin of Global Brands Group, presented by Artie Rabin
Business Leadership Award – The NPD Group, accepted by Karyn Schoenbart, presented by Diane Sullivan of Caleres
Style Ambassador – Eva Longoria, presented by Robert Verdi
Style Influencers – The Get Down’s Jeriana San Juan & Grandmaster Flash, presented by Shameik Moore
Excellence in Costume Design- Jenn Rogien, presented by Orange is the New Black’s Alysia Reiner