Mississauga, ON– As part of HOYA Vision Care Canada’s commitment to improving vision, when a practice orders a pair of HOYA’s iD MyStyle lenses during the month of November, HOYA will donate a pair of lenses to Optometry Giving Sight, to support someone living in a community with little or no eye care services. This charitable initiative is an extension of HOYA’s latest marketing campaign “What’s Your iD?”. Humanitarian initiatives have always been part of HOYA’s corporate social responsibility. Earlier this year, they collaborated with the Canadian National Institute for the Blind as part of their BE A HERO campaign and continuously support Canada Dog Guides and have sponsored Canine Vision Dog Guides through their efforts over the years.
HOYA’s partnership with Optometry Giving Sight also takes their Ally of the Independent message to the next level. This charitable opportunity enhances the business of the independent practices that use HOYA as their lens supplier by giving them a philanthropic advantage in the market place.
To read full press release, click HERE.
