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PLAN “B” Eyewear Announces Exclusive Canadian Distribution Agreement

Michael Pachleitner Group (MPG) & Plan “B” Eyewear announce their new collaboration. The two companies recently signed a three-year agreement in which Plan “B” Eyewear will become the exclusive Canadian distributor in to the Optical distribution channel for ophthalmic frames and sunglasses for SPECT Eyewear; including its capsule co-branded Red Bull SPECT collection, which consists of sunglasses and goggles.

Effective immediately, the two partners will team up to launch the SPECT and Red Bull SPECT latest collection at Vision Expo East in New York City at booth #4952.

Starting in April 2017, this collection will be available for independent ECPs.

Click HERE to read full press release.

 

Introducing Eschenbach’s Polinelli Blue Light Blocking Reading Glasses

Eschenbach Optik of America releases its new Polinelli® premium reading glasses with BluePro Technology – a patented lens coating that blocks approximately 30% of potentially harmful blue light to help provide a better viewing experience and reduces symptoms of Digital Eye Strain. These high-end readers incorporate blue light protection with modern, stylish design. They also block harmful UVA/UVB rays which helps eliminate glare for enhanced visual clarity. With 3 layers of anti-reflective coating, the Polinelli® readers offer increased contrast and heightened visual sharpness especially when viewing digital devices.

The thin polycarbonate lens makes them extremely lightweight and all six style frames feature spring-hinge temples and are finished with a rubberized texture that provides a soft touch feel. Each reader is available in a range of powers, from +1.00D up to +2.50D in 0.50 increments, with two featured reader styles in powers up to +4.00D for patients with higher magnification needs. Each pair of Polinelli® readers comes with a color coordinated silicone neck cord and soft protective case. Express your flair while protecting your eyes with Polinelli® premium readers.

Click HERE for full press release.

Pro-E 600 Edger Introduced for High Volume ECPs

Essilor introduces the Pro-ETM 600 edger: designed for productivity with a holistic approach to finishing lenses, combining traditional wet edging with the versatility, precision, and speed of milling.

Innovation combined with Essilor Instruments’ experience and the exacting needs of the most demanding labs has resulted in an edger that is 40 to 50% faster than traditional table-tops; that can process the most complex of shapes and mountings, and enable the user to customize all aspects of lens finishing, including engraving and creative shapes.

The Pro E 600 is a suitable edging system for higher volume ECP or integrated retailer, or for a lab seeking a top-end precision and specialty instrument at an affordable cost.

Visit Essilor at Vision Expo East booth # LP7234 for more information.

To read the full press release, click HERE.

 

 

Safilo Launches Digital Museum Galleriasafilo.com

Debuting at MIDO 2017, www.GalleriaSafilo.com is the newest digital museum in the world entirely dedicated to eyewear, its history and technology. A project that highlights the role of Safilo Group as the historical leader and founder of the Italian Eyewear manufacturing tradition, as well as the company that owns one of the most important private collections dedicated to Eyewear in the world, collected over many years in the memory of its historical owner Guglielmo Tabacchi.

GalleriaSafilo.com is a Cloud-based digital project that allows visitors to discover, experience and share the wonder of a museum visit from the preferred device, making the most of social networks with intuitive features and language.

Every guest visiting the GalleriaSafilo.com will have the opportunity to register and create a personal gallery, selecting and downloading the favorite pieces from the 300 unique pieces of Safilo’s permanent collection on display.

GalleriaSafilo.com was developed and produced in collaboration with Redfarm and Cantiere di Comunicazione, a company of the Group Take.

Check out their Facebook page: https://www.facebook.com/galleriasafilo/

To read full press release, click HERE.

 

Safilo Asserts Position of Leadership for Independents

Safilo will be present at Vision Expo East from March 31st to April 2nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor.

Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens.

Safilo will also reaffirm its leadership in corporate responsibility which is focused on the development of future eyewear talent and female leadership development in the industry by hosting students from The New School’s Parsons School of Design in its booth as well as hosting some of the optical industry’s most influential female leaders in its Fifth Avenue showroom.

“This year’s Vision Expo East booth, in addition to our overall programming for VEE, positions Safilo as the favored independent player and preferred customer partner of the optical industry in North America. Our leading-edge capabilities in the areas of trendsetting design, superior craftsmanship, powerful brand building and technological innovation, coupled with our commitment to nurture and develop future eyewear talent, is just the tip of the iceberg for us and the world-class capabilities we offer our customers. We look forward to a very exciting Vision Expo weekend,” says Henri Blomqvist, CEO of Safilo North America.

To read full press release, click HERE.

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